Marco Scuero

Milan Area, Italy Italy

Senior Product Marketing Manager Mobile Applications

Advertising / Marketing / PR

As Senior Product Marketing Manager in the Mobile Marketing Innovation Dept, and managing teams of approximately 15 people, I am responsible for the entire lifecycle of new proprietary brand smartphone and tablet applications (including GialloEmergenza, PagineGialle and PagineBianche ebook), ranging from the initial concept, the launch and all the way through to the marketing phases. In particular, I take care of the following activities: - Analysis of the market of reference and of the product Key Performance Indicators - Devising the product concept and market positioning - Setting out the strategic plan for the long term development of the product, - Overview of the launch of the...