This document provides examples of successful user-generated content (UGC) marketing campaigns across several industries. It summarizes campaigns by GoPro, Outdoor Voices, Loews Hotels, The UPS Store, BMW, and the University of Chicago. The key takeaways are to encourage users to showcase your product in use, highlight the individual over just the business, see the brand from the customer's perspective to get ideas and feedback, and give customers a platform to brag about their purchase/experience.

1. Famous UGC
Marketing Campaigns

2. Retail Industry

3. ● GoPro is a manufacturer of action cameras that are mostly used in
adventure sports.
● It has become an enjoyment platform for people to showcase their
videography and photography and get the best user generated
content.
● Result : According to the Content Marketing Institute, at least 6,000
GoPro tagged videos are uploaded to YouTube every day. They have
over 4 million subscribers.

4. Takeaway
● Give your users chance to showcase their hidden side with your
product and they will become your brand- ambassadors.
● Find out what your customers want and will ready to do, leverage that
knowledge to increase user engagement.

5. E-commerce

6. ● The active wear line Outdoor Voices knows how to encourage UGC that feels
authentic. Instead of exclusively focusing on their products, the brand asks
users to capture moments when they are #doingthings that are active and
fun.
● The UGC in this campaign feels sincere because it highlights the individual,
not just the business.
● OV uses this strategy to advance its brand of daily, fun recreation — building
both emotional connection and a wider social conversation.
● Result: Thousands of photos turnout and acted as word of mouth for OV.

7. Takeaway
● Highlight how your product is used in everyday lives. Showing users
your product in action will make it easy for them to imagine
themselves using your products.

8. Hospitality Industry

9. ● Loews Hotels started a campagin called- “Nobody tells our story better
than you”. It encouraged its guests to share their experiences at Loews
Hotels using the hashtag #TravelForReal
● ‘Travel for Real’ is the real deal, through the eyes, and lenses, of their
guests who loved the time they had at Loews.
● Result: The campaign was wildly successful, having received over
35,000 images.

10. Takeaway
● It’s important to see your brand from customers perspective, it gives you
many ideas and feedback about your services and offerings and also reduces
cost of marketing and give you more credible content.
● Think outside the box and make basic activities like feedback interesting, so
that your customers participate happily and engage more with your brand.

11. B2B Industry

12. ● The UPS Store uses its Instagram to showcase small business
owners.
● Small business owners on Instagram post content using the hashtag
#TheUPSStoreCustomer, which The UPS Store then shares to its own
account
● This is a clever UGC campaign if the products and services themselves
aren't especially sexy.
● Instagram posts featuring packing tape, shipping peanuts, and
cardboard boxes might not be visually interesting, but behind-the-
scenes stories of real people and brands are.

13. Takeaway
● Use UGC to showcase an unexpected or unique aspect of your brand.
● Whether it's content from your customers, your users, or members of your
community, ask other Instagrammers to submit content that shows "the other
side" of what your brand is all about.

14. Automotive
Industry

15. ● Car company BMW uses #BMWRepost to share Instagram posts of
proud BMW owners and their wheels
● BMW sells luxury cars to owners who are undoubtedly proud of their
achievement, and this campaign gives owners the opportunity to show
off -- and lets BMW show off its proud and loyal base of customers
● Result- 15 Lac Repost

16. Takeaway
● Give customers and users a platform from which they can brag about their
purchase. You don't need to sell luxury items -- there are plenty of everyday
brands with cult followings who love to get engaged on social media about
why they love shopping and buying from certain brands.
● Create a hashtag that lets customers share why they love you, and they'll
love you back.

17. Education
Industry

18. ● University of Chicago indulges in UGC Marketing with unique local insights,
offbeat political pieces, entertaining faculty videos and host other creative
initiatives regularly.
● It published everything on its news site, UChicago News, the institution
educates, inspires and offers continual value. In turn, this has helped to boost
brand awareness and showcase the University of Chicago’s forward-thinking
outlook on education.
● Result : It earned mentions in high-profile academic sites such as Scientific
American, it’s clear to see the value UChicago News offers regarding news,
information and unique insights.

19. Takeaway
● To drive more traffic to an institution's website and remain relevant and
valuable to potential students, it’s key to consider focusing time and
investment on producing a microsite dedicated to interesting, niche content
on a regular basis.