Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/

1. Google AdwordsQuestionAnswersforFundamentalTest
Answersare markedwithGreenColor..
How can we increase lowqualityscore ?
A By Optimizinglowqualtiyscore keywords
B By removingall lowperformingorlowqualityscore keywords
C Double the max CPC of those keywords
D Don't do anything
What happensinmanagedplacements?
You can select any site on Internet and Google can display your ad their
AdWords will find appropriate sites to place your ads on Display network
An advertisercanchoose specificsitesorplacesonGoogle DisplayNetworkfortheiradsto appear
You can selectone site onwhichyourad will appear
Whichfactor shouldbe most important to you while decidingkeywordbids inmanual cost-per-clink
bidding,whenyour main aim is to getConversions?
Use traffic estimator
Profitfroma paidclick
Qualityscore of keyword
first page bid estimate
While optimizingyourcampaign, which tool will help you getideas for negative keywordsand
placementsexclusions?
Placement Performance Report
AdwordsEditor
TrafficEstimator
List suggestor
If I use a broad matchedkeyword 'oldfurniture' and a negative keyword '-new',yourad could appear
whenuser enterswhich of these queries?
Old tables and furnitures
oldfurniture forbedroom
new furniture on sale
newand oldfurniture available
Which of these options is not allowed in Ad text as per AdWords Policy?
Get a quote
Free Shipping!
Great offers, Click here
All of these
Which of these are "Display Network only" campaign types?
Standard
Remarketing
All features
Mobile apps

2. A potential customer asks you that "We already have good rank in organic listings, why we should go for
Adwords and get listed in both". What will you tell this customer?
If you are listed in both you will generate more traffic
Your organic ranking will rank you Ads in top positions
Organic ranking is not good you should always go for Adwords Ads
Your organic rankings will further improve if you are using Adwords Ads
Adding placements to an ad group is going to effect Quality Score for searchnetwork?
True
False
What are the maximum number of characters allowedin Headline of a normal Text Ad?
35 characters
20 characters
25 characters
8 characters
Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one
answer)
Devices
Extensions
Locations
Ad schedule
Using Duplicate Keywords across different ad group and campaigns is recommended by Google?
True
False
To what level Google Contextually matchyour keyword to show your ads on relevant places on Display
Network?
Website level
Page level
Category level
None of these
How are +1's calculated for your ad and Google+ page?
+1 comes under social extensions and any+1 on your ad applies to your Google+ Page as well all +1's from your
Google+ Page are also applied to your Adwords ads
+1 comes under social extensions and only+1's from your Google+ page are showing in the count that visible on
your ad.
You musthave Displaynetwork campaign to show +1's from your Google+ page
None of these.
It is a Ad Rotation setting in which all ads are shown evenly throughoutthe day.
It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly withoutany preference
It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequentlybased on click
through rate and conversion rate.
none of these
How many times your Quality Score calculated?
Every time a keyword matches a search query
Every time your keyword matches a search query
10 times in a week
Once a day
What happens in managed placements?
You can select any site on Internet and Google can display your ad their
AdWords will find appropriate sites to place your ads on Display network
You can selectone site on which your ad will appear
An advertiser can choose specific sites or places on Google DisplayNetwork for their ads to appear
What is AdWords editor?
An application thatautomaticallyedits your account
It is used by google to check that your ads follow adwords policies and guidelines
A freely downloadable application provided by Google AdWords used for managing your account.

3. I have to include a negative keyword "old" in my ad group, how will I write it?
{old}
"old"
-[old]
-old
If I add a keyword phrase '+cold +coffee' then my Ad may show on searches for?
Cold coffee
Restaurantfor cold coffee
Black coffee
Drink coffee
What are Managed Placements?
Managed placements are specific ad placements over Internetwhere you'd like you ads to appear.
Managed placements are specific ad placements in the DisplayNetwork where you'd like you ads to appear.
Managed placements are specific ad placements over Google Network where you'd like you ads to appear.
Managed placements are specific ad placements in the Search Network where you'd like you ads to appear.
If you have a small business which provides services to particular area of the city then which type of location
targeting you should prefer?
Country wide location targeting
City level location targeting
State level location targeting
Proximity targeting or "Target a radius
What will you do to make sure that your ad won't show on certainwebsites?
add negative keywords
use site and category exclusion
wll not use contextual targeting
none of these
What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend) ?
adwords automaticallymanages all these accounts budget
now client manager can use CPA bidding for all these accounts
will be billed for these accounts via manager order-level monthlyinvoice
billing for these accounts will be done on annual basis
In a title or headline line of an ad how many single width and double width characters are allowed
respectively?
12, 17
25, 12
25, 18
35, 12
How many times you can make changes or edits to your account?
100 times a week
10 times a week
once a day
No limit
How many locations you can target in a campaign ?
1
100
1000
any number oflocations by making combination countries,territories,regions,cities.
What all you can set at account level? (can have more than one answer)
Password
Login email info
Keyword
bids and budget

4. What is Maximum cost-per-click (Max CPC) ?
the amountyou will always pay for an ad impression
the maximum amountyou are willing to pay for a click on your ad
the amountGoogle asks you to pay for every click on your ad
leastamountyou are willing to pay for a click on your ad
How would I write 'cancer hospitals' keyword to enable exact matching?
“cancer hospitals”
{ cancer hospitals }
- cancer hospitals
[cancer hospitals]
Why is it important when a client manager is setting up an Adwords Account for you to ensure that an
account should be createdusing your own sign in email details?
to make sure that clientmanager has full access to all your Google products and details
to ensure full access and control over the adwords account
So that you can have read only access to this account
None of these
What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop
browser?
200
150
50
100
In Google Display Network campaign with placement targeted ads Quality Score is calculated based on?
max CPC of the keyword trigerring your ad
Quality of your ads landing page
Search Network quality score
None of these
You can use Phrase Match keywords on the Display Network?
True
False
Google shows your ad based on location of a user and which factors are used to precisely
target a particular user using Google or Google partner sites on Desktop Computer or
Laptop?
Internet Protocol (IP) address
Google Domain and Google profile
Location of Interest
All of these
What is the default match type applied on a new keyword submitted to an ad group without quotes or
brackets?
Phrase
Exact
Negative
Broad
Based on which important factor does recommended daily budget calculated for a searchcampaign in
Google?
Automatic Placements
Conversions
Clicks
Impressions
What is AdWords Discounter?
A feature that monitors and reduces maxCPC on certian ad auctions
It compares your CPC based on the competitors listyou have mentioned

5. A feature that monitors and automaticallyreduces your actual cost-per-click so thatyou pay the lowestprice possible
for the ad's position on the page.
None of these
Which of the following you can set at Ad Group level?
CurrentDaily Budget
Location and Language targeting
Placements
All of these
While running your ads on the SearchNetwork, what are the important parts of an ad group?
Placements,Contextual Targeting,SmartPricing
Managed placements,Automatic Bidding,Dailybudget
Text ads,keywords,defaultbid.
Ad Scheduling,dailyallowance,text ads
How is Ad Rank calculated on Search Network?
Bid * Quality Score
max CPC
Dail budget
CTR
A person sitting in India searches on "Google.co.ke" (Kenya Google domain). Will see ads targeted to ?
India
Kenya
Worldwide
None of the above
Which of these options is/are good practice creating successful text ads?
Include prices,promotions
Landing page relevantads
Uses ofkeywords in your ad text
All of these
You can make changes to location and language targeting at?
Adgroup level
Campaign Level
Account Level
Ads level
An advertiser wants to add around 1100 targeted locations using bulk targeting method, how will he achieve
this?
AdWords allows you to add a listof up to 1000 location targets at a time. So an advertiser will add 1000 locations and
save them then again he will add the remaining locations.
AdWords allows you to add a list of up to 1000 location targets, so you can't add more than 1000
locations
An advertiser can add upto any number oflocations atany single time in the system.
There is no bulk targeting in AdWords
Which of these changes can be done at Account level?
Budgetand placements
timezone and currency
language and number preferences
Site exclusions and negative keywords
I have a local property office and I promote it in my city as well as some parts near by then what type of
location targeting I should use?
Exclude Location targeting.
Country/territory targeting.
Region/City specific targeting
Customized location targeting

6. Which Video Ad format is preferred while using cost-per-view (CPV) bidding?
TrueView video format
WideView video format
Standard Video format
All of these
What is Placements?
Placements are locations on the Google DisplayNetwork where your ad can appear.
Google automatically selects locations on the Display Network where your ad can appear
Locations on Google Search Network
Placements are locations or websites where your ad can appear
Contextual Targeting Tool is used to?
see potential webpages where your ad can appear based on your keywords
option a & option b
see daily budgetrecommendation for your campaingn for both Search and displaynetwork
Which ads are performing greatin DisplayNetwork
What an advertiser should prefer in order to keepviewers interestedin watching his click-to-play video ad?
Write everything you wanton the opening image (like manylines oftext ,etc
keep opening image plane dontwrite anything
Video should notrelate to the productor services you are promoting
Deliver key messages as soon as possible
If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when
user enters which of these queries?
Old tables and furnitures
old furniture for bed room
new furniture on sale
new and old furniture available
How do we specify a phrase match keyword ?
surround entire keyword with {}
surround entire keyword with ""
surround entire keyword with []
surround entire keyword with ()
Which of these are not a part of Google Search Network? (can have more than one answer)
Gmail
Google Shopping
Google Maps
You tube
What is a modifier sign in Broad matchmodifier?
||
+
-
#
For the keyword [buy shoes online] my ad can appear for which of the following searchqueries?
buy new shoes online
adisas running shoes collection
buy shoes online
running shoes adidas
What is eCPM ?
Effective CostPer Thousand Impressions
Effective CostPer Million Impressions
Electricity CostPer Million Volt

7. None of these
If you add a Broad Match modifier to any term that are part of your broad matchkeyword phrase then?