Sono sempre in pista https://www.manager.it/default.asp?page=A_whatsnewmrkad.html&folder=f_mrktcomm

1. IN MARKETING + ADVERTISING
WHAT’S NEXT

2. THE
FUTURE
OF
ADVERTISING

3. THERE ISN’T ANY.

4. THE
END

5. THE
FUTURE
OF
MARKETING

6. 1. BRANDS &
BRANDING
HAVEN’T
CHANGED

7. BRAND =
COLLECTIVELY, WHAT
PEOPLE SAY, FEEL &
THINK ABOUT YOUR
PRODUCT, SERVICE
OR COMPANY.

8. BRANDING =
USING MARKETING TO
INFLUENCE PEOPLES’
ATTITUDES TOWARDS,
AND PERCEPTIONS
OF, THE BRAND.

9. BRAND LOYALTY
WILL STILL BE EARNED
OVER TIME THROUGH
CONSISTENT POSITIVE
EXPERIENCES &
ENGAGEMENTS WITH A
PRODUCT, SERVICE OR
COMPANY.

10. TREAT ME
WELL, AND
I’LL RETURN
THE FAVOR.