1.
Design thinking
is not thinking about Design
Maka De Lameillieure

2.
Clean Up Kandinsky
“Kunst aufräumen, Ursus & Nadeschkin

3.
Clean Up Egon Schiele, “Liegender weiblicher Akt mit angezogenen Beinen”

4.
Design Thinking

5.
Design Thinking
Empathize
Define
Stanford d.School
Ideate
Prototype
Test

6.
Double diamond design proces

7.
The Innovation funnel

8.
Empathize
Empathize
Define
Ideate
Prototype
Test

9.
(Source: Froukje Sleeswijk Visser)

10.
Empathize
Empathize
Understand and Observe
Define
Ideate
Prototype
Test

11.
Why observation ?
Because people are doing “strange” things

12.
Some common observation techniques
• Fly on the wall Observation technique is a low-cost, low-overhead
method of collecting valid customer data. The method uses first-hand,
unobtrusive observations by experts to collect valid customer
data in a timely, cost-effective manner in collaboration with
development and marketing staff.

13.
Some common observation techniques
• Shadowing: of a user in his normal environment. The fact that the
observer is a visible presence will unintentionally have some
influence on behavior.

14.
Some common observation techniques
• Think Aloud: Think-aloud protocols involve participants
thinking aloud as they are performing a set of specified
tasks. Users are asked to say whatever they are looking at,
thinking, doing, and feeling as they go about their task.

15.
Source: Pilipili

16.
Diares
Empathize

17.
Empathize
Interview

18.
Example

19.
Dynamics of an interview
Source: Wonderfull

20.
Ideate
Empathize
Define
Generate alternatives
Ideate
Prototype
Test

21.
IDEATE
Generate alternatives to test
Share your solution & capture feedback

22.
Design Thinking
Empathize
Define
Stanford d.School
Ideate
Prototype
Test

23.
GO BELGIUM GO!!
Maka De Lameillieure
GSM +32 (0)498 91 94 99
maka@flandersinshape.be
@MakaDLM