![Los principios b ásicos de la Metodología ROI Rosa Garriga Mora, M.A. Directora de Márqueting y Comunicación +34 660 221 525 [email_address] Linkedin: rosagarriga | Twitter: rosa_garriga www.eventroi.org](https://image.slidesharecdn.com/roimethodology-by-rosa-garriga-111216035324-phpapp01/85/Roi-methodology-by-rosa-garriga-1-320.jpg)
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- 1. Los principios b ásicos de la Metodología ROI Rosa Garriga Mora, M.A. Directora de Márqueting y Comunicación +34 660 221 525 [email_address] Linkedin: rosagarriga | Twitter: rosa_garriga www.eventroi.org
- 2. Actividad: Identificad vuestro caso práctico
- 3. La Historia de la Franquicía de Limpieza
- 9. Actividad: Identificad 2 objetivos de aplicación
- 10. ROI Objective Objetivos de Impacto
- 11. ROI Objective Objetivos de Aplicación
- 12. ROI Objective Objetivos de Aprendizaje
- 13. INFORMACIÓN
- 14. HABILIDADES
- 16. GENTE
- 17. Pirámide ROI Información | Habilidades | Actitudes | Gente ROI Nivel 5 Impacto Nivel 4 Aplicación Nivel 3 Aprendizaje Nivel 2 Satisfacción y Ambiente de Aprendizaje Nivel 1 Público objetivo Nivel 0
- 18. AISLAR EL EFECTO
Notas do Editor
- ...information learning. We may learn the features of a product, about business trends, the ideas and experiences of others, the cost savings achievable through hybrid meetings, there is usually some information learning taking place at every event. The second type of learning we call......
- ...skills, how to do something. A user group meeting may learn how to use the new software, attending this event you may learn something about how to set up and run a hybrid meeting, and so forth
- The third type of learning is attitudes. My wife is a primary school teacher in a school with 43 nationalities, and she says that it is extremely important for the children to learn good values and attitudes.
- Relationship learning is the fourth category. We learn to know other people, in German they say kennen lernen. Ask any salesperson why they need customer hospitality events; to build trust and liking. So we learn information, skills, attitudes and relationships
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