Group homewerk of Group 2 of the MIPLM 2022/23

1. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 2 of 3
Case Study - Weight the IP Trend Radar (2022) topics by relevance.
© 2023 CEIPI MIPLM, Strasbourg

2. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 3 of 3
Summary of the group industry
Number of employees
1-10
201-500
501-1000
1001-5000
10 001 + employees
Size of R&D
department
< 10% of employees
10-33 % of employees
>51% of employees
Segment
Manufacturing & Engineering
Consumer goods
Diverse representation of Industries in the group.
All companies operate in the global market.

3. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 5 of 3
Summary of trend relevance
Trend Radar
Cluster Trend Radar Topic Average
poeple Fight for know-how 3,5
poeple Future of work 3,4
Technology Materials development 3,4
Business economics New concepts of ownership 3,3
Business economics IP in the business ecosystems 3,1
Technology Artificial intelligence 3
Regulatory & IP Unitary Patent 2,9
Regulatory & IP Unified patent court 2,8
Regulatory & IP Interoperability standard licensing 2,7
Technology Additive Manufacturing 2,6
poeple Inverted firms 2,5
Technology Immersive technology 2
poeple Splinternet 1,9
Regulatory & IP AI generated creations 1,9
poeple Metaverse 1,8
Business economics Fintech 1,7
Business economics NFT and DLT 1,5
General trend relevance
Sectorial trend relevance
Common trend interest

4. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 7 of 3
People-Fight for Know-How / Future of Work
• FUTURE OF WORK
○ new softwares and digitalization of the
process
○ changing the way business are
functioning:
• FIGHT FOR KNOW HOW
○ practical knowledge, experience
and ability for gaining
sustainable advantage
○ new skills ---> need for know-
how
○ joint projects, talent poaching
○ importance of: confidentiality
agreements, trade secret
management, non-competition
clauses
Teams
- in house
- private practise
Open source licensing
- implementing third party open source viral
licences like GPL
Collaboration between companies
- Technology transfer
- Licensing models

5. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 8 of 3
Regulatory and IP-UPC/unitary patent

6. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 9 of 3
Business Economics
• IP IN BUSINESS ECOSYSTEMS
Market perspective of a consumer goods company
Increasing patenting by suppliers on components down the value chain, e.g., supplier files a patent application on
hair care formulations containing a novel component
Threat: Consumer goods company is bound to source from a single supplier
Risk mitigation: Consumer goods company needs to check all components for patentability and still build an IP
position by patenting complemented by defensive publications

7. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 10 of 3
• NEW CONCEPTS OF OWNERSHIP
• What is it?
○ Trend shifting from one-time selling or purchasing to licensing or
renting/leasing/sharing of goods
○ Digital + physical goods (Trend Radar)
○ But also digital or physical goods
• 3,3 / 5 - Why such an importance?
○ Resilient business models based on “predictable”, periodic income
○ Increased customer reach (e.g. due to financial aspects)
○ Increased customer experience (added value)
○ Information/data about customers!
○ …
• IP-related challenges?
○ Design, licensing and IP-protection of digital use cases
○ Monitoring, enforcement, … of software IP rights
○ Change of IP-environment (e.g. different business strategies → different IP
strategies)
○ …
Business Economics

8. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 11 of 3
Metaverse
IP in the Metaverse
Image: https://depositphotos.com/
 consistent and persistent digital space
created by convergence of VR, AR and
physical reality
 the term is commonly used to describe the
concept of a future [not really here yet]
iteration of the Internet consisting of
persistent, shared, 3D virtual spaces
connected [need for the ways to
connect/standards etc] into a perceived virtual
universe
 Neal Stephenson - science fiction novel
“Snow Crash” (1992)
 check out tech events related to the
concept of Metaverse
https://www.techtarget.com/whatis/feature/Top-
metaverse-events;
https://events.economist.com/metaverse/
 What may be within the Metaverse
https://www.youtube.com/watch?v=LEgHRA
Q1HmE
 Meta Platforms Inc sued xtimes:
 https://www.reuters.com/legal/litigation/meta-sued-by-
investment-firm-metacapital-trademark-infringement-
2022-09-07
 Use of trademarks and brands within the
Metaverse
 Trademark infringement (inspiration from
the gaming industry)
 Copyright
 Patenting technology related to and within?
the Metaverse
 Identification and Enforcement of IP
 WIPO is on it:
 https://www.wipo.int/wipo_magazine/en/202
2/02/article_0002.html

9. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 12 of 3
Technology - Artificial Intelligence
Ewan Van Minnebruggen
Radix and Atlas Copco optimize
production planning with AI
Image recognition
Classification Goods & Services
RPA
Chatbots
Semantic search
Case Law
• ARTIFICIAL INTELLIGENCE

10. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 13 of 3
Technology - Materials Development

11. © 2023 CEIPI MIPLM, Strasbourg, Prof. Dr. Alexander J. Wurzer
Page 14 of 3
• CIRCULARITY
• CLIMATE CHANGE ACTIONS
• CYBERSECURITY
• MOBILITY
MISSING TRENDS