1. Building an Engagement & Communications Plan Lindsay Theile ‘04 Danielle Germain ‘93 Cynthia Reed ‘80
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6. Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Happy Birthday Birthday postcards Continual Vice President Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President Class Board meeting Conference call Quarterly President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs
You were elected by your class … now what? It ’s important that you stay visible as leaders between now and your reunion. Keep up the momentum!
You know best what your class is interested in … book recommendations. MHC recipes, history, alums in the news… keep it tailored and keep it interesting.
Pick vehicles that work for your class. How do your classmates receive information? Pick vehicles that are manageable for your class board and that you can commit to delivering.
Monthly/ quarterly … we know when we will receive the Quarterly, your class should know when they will hear from you. First day of classes, Founder ’s Day, Mary Lyon’s birthday, Jterm Do not commit to more than you can handle.
Create a calendar and stick to it … integrate it into your personal calendar and commitments.