1. 13 social media megatrends
ICTexpo
21.3.2013
Susanna Tirkkonen
@susannatirkkone
@MBrainFI
3/22/2013 Copyright © M-Brain 2012 1

2. TOP 13 Social Media trends 2013
3/22/2013 Copyright © M-Brain 2012 2

3. Mitä me teemme?
• M-Brain Group tarjoaa päätöksentekijöille nopeaa ja täsmällistä liike-
elämän tietoa, joka on räätälöity heidän tarpeidensa mukaan. Asiakkaamme
hyötyvät tarjoamastamme aika- ja kielimuureista riippumattomasta tiedosta
ja menestyvät sen avulla liiketoiminta-alallaan.
11/22/12 Copyright © M-Brain 2012 3

4. The audience is changing…
• 20% of kids under 6 years old knows how to
use apps on a smartphone
• 10% of kids under 6 years old knows how to
tie their shoe’s strings
Source: Google
3/22/2013 Copyright © M-Brain 2012 4

5. http://www.silverpop.com/blogs/email-
marketing/social-media-trends-2013.html
http://video.cnbc.com/gallery/?video=3000137861 http://www.rohitbhargava.com/15trends
3/22/2013 Copyright © M-Brain 2012 5

6. 1. Social media moves beyond engagement
#Engagement
#Relationship Era
#Relevance
Copyright © M-Brain 2012 6

7. 3/22/2013 Copyright © M-Brain 2012 7

8. Do you dare to be open and discuss/engage?

9. 2. Influence
Find the Influencers and advocates and engage
with them!

11. 3. Augmented reality/touchscreens
http://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977
http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977
http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen
3/22/2013 Copyright © M-Brain 2012 11

12. 4. Sensory Intelligence
3/22/2013 Copyright © M-Brain 2012 12

13. 5. Mobility
• More mobile social media usage
• The Smobile web
• SoLoMo becomes stronger
• On-line shopping
• FourSquare
• Case: Bonnier Publications (shortcut application): Custome magazine
3/22/2013 Copyright © M-Brain 2012 13

14. 6. Gamification drives customer
engagement
• Mobile payments
• Healthcare
3/22/2013 Copyright © M-Brain 2012 14

15. 7. Online and offline connection
• Print (case Bonnier Publications)
• Shops
3/22/2013 Copyright © M-Brain 2012 15

16. 8. BIG DATA
• Number crunching
• Various sources
• Qualitatative data
3/22/2013 Copyright © M-Brain 2012 16

17. 9. Do or Die
• Yahoo
• Google+
• MySpace
3/22/2013 Copyright © M-Brain 2012 17

18. 10. More and varied social networks
• MindMixer
• NextDoor
• App.net
• Yammer
• Social apps for business (Google Play, Facebook app center)
• Pinterest
• Instagram
3/22/2013 Copyright © M-Brain 2012 18

19. 11. Hyper-Local commerce
• Small businesses
• Local investors
• Support local initiatives
3/22/2013 Copyright © M-Brain 2012 19

20. 12. Collaborative Consumption
• From enormous marketplaces such as eBay and Craigslist, to emerging
sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car
sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is
disrupting outdated modes of business and reinventing not just what we
consume but how we consume. New marketplaces such
as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thre
dUP are enabling “peer-to-peer” to become the default way people exchange
— whether it’s unused space, goods, skills, money, or services — and
sites like these are appearing everyday, all over the world.
Source: http://www.collaborativeconsumption.com
3/22/2013 Copyright © M-Brain 2012 20

21. 13. Evolution of the marketing team
• Social media moves beyond the marketing team
3/22/2013 Copyright © M-Brain 2012 21

22. Valuable sources to follow...
• http://mashable.com/2011/11/18/follow-mashable/
• http://socialmediatoday.com/
• http://www.adweek.com/
• http://www.forrester.com/home
• http://www.salesforce.com/socialmarketing/
• http://thenextweb.com/
COMPANY CONFIDENTIAL | Copyright © M-Brain 2012 22

23. Your experience of Colleagues
social media? Friends
Media
You
Clients
Ask more!
susanna.tirkkonen@m-brain.com
twitter: @susannatirkkone