LSA18: Walking the Innovation Tightrope (Moz)
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This session was presented at the LSA18 event in Chicago, April 30 - May 2, 2018.
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LSA18: Walking the Innovation Tightrope (Moz)
- 1. Walking the Innovation Tightrope By Sarah Bird, CEO of Moz @SarahBird
- 5. Why is it so hard to survive and thrive?
- 6. Brief Intro to Me
- 8. Lots of Awards ‘N Stuff Best Places to Work Lots of Awards
- 9. Our Mission: Simplify SEO for everyone through software, education, and community.
- 11. Truism: Innovation is necessary for survival.
- 13. “Exploitation and Exploration” Jim March, Stanford Ted Talk by Knut Haanaes “2 Reasons Companies Fail and How to Avoid Them”
- 14. We are given the goal of innovation and the job of lowering risk.
- 16. Exploitation Short-term Efficiency Discipline Clarity of Direction Internal Focus Productivity Focus
- 17. Exploitation Exploration Short-term Efficiency Discipline Clarity of Direction Internal Focus Productivity Focus Long-term Innovation Flexible adaptation Empowerment External focus Growth focus
- 18. Exploitation Exploration Short -term Efficiency Discipline Clarity of Direction Internal Focus Productivity Focus Long-term Innovation Flexible adaptation Empowerment External focus Growth focus Where the magic happens
- 19. Exploitation & Exploration Doing one well is difficult. Doing both well is art.
- 20. Mapping the Innovation Tightrope Productivity & Efficiency Known & Predictable Unknown & Unpredictable Creative & Collaboration New Playing Field Conventional playing field Wildly Innovative Thinking
- 21. We’re often best at one or the other.
- 24. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In”
- 25. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In” ♕ Separate exploitation and innovation teams in your org structure
- 26. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In” ♕ Separate exploitation and innovation teams in your org structure ♕ Identify your risk capital
- 27. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In” ♕ Separate exploitation and innovation teams in your org structure ♕ Identify your risk capital ♕ Transparency and learning
- 28. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In” ♕ Separate exploitation and innovation teams in your org structure ♕ Identify your risk capital ♕ Transparency and learning ♕ Ask power questions “What are you doing that’s new?”
- 29. Bad News
- 30. Stuff Happens
- 31. Take a Turn...
- 33. Apple Newton
- 34. Ford Pinto
- 35. Qwickster
- 36. Leading is like mountain climbing. You can do everything right and still fail.
- 38. One of my darkest days.
- 39. How do you get the team (and yourself) ready to rock?
- 41. Stuff Elon Musk says after his rockets explode...
- 42. January 2015
- 43. Summer 2015
- 44. March 2016
- 45. “You gotta blow up a lotta rockets!”
- 46. “The Power of Believing You Can Improve” By Carol Dweck, Stanford https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve
- 47. Fixed Mindset Intelligence and talents are fixed at birth. Intelligence and talents can go up or down. https://www.ted.com/talks/carol_dweck_the_power_of_believing_that_you_can_improve? Growth Mindset
- 48. How do we want to deal with challenges? Growth mindset. Desire to Learn Love a Challenge Keep Trying Embrace Effort Leverage Feedback Inspired By Others
- 50. Why don’t we leap?
- 51. “The Power of Vulnerability” By Brene Brown https://www.ted.com/talks/brene_brown_on_vulnerability
- 52. Your worst fear, that you’re not good enough, could be corroborated.
- 53. Shame, even the fear of it, kills innovation.
- 54. If failure’s not an option, then innovation is not an option.
- 57. Moz Today
- 59. Exploitation Exploration Short -term Efficiency Discipline Clarity of Direction Internal Focus Productivity Focus Long-term Innovation Flexible adaptation Empowerment External focus Growth focus Where the magic happens
- 60. Build Exploration Hacks Into Your Company Operating System ♕ Who’s on point to “Bring the Outside In” ♕ Separate exploitation and innovation teams in your org structure ♕ Identify your risk capital ♕ Transparency and learning ♕ Ask power questions “What are you doing that’s new?”
- 61. “You gotta blow up a lotta rockets!”