1. Lindsey Bornstein
916-524-9501 ● www.linkedin.com/in/lindsey-bornstein ● laborn16@gmail.com
Social Media Community Manager
Brand Advocate ● Interactive Strategist ● Digital Marketer
Highly motivated marketing candidate with experience excelling in brand development
Results-driven project manager who uses brand strategy, daily engagement, effective communication and data analytics to engage
audiences, influence target demographics, track and measure progress and convert interest to sales. Excels at sourcing prospects, as
well as developing and maintaining relationships through effective communication online. Possesses a deep knowledge of and
passion for branding, strategic planning, creating and maintaining project calendars and competitive analysis. Experienced in
developing content, campaigns and promotional materials for multiple distribution channels, platforms and customer segments. Self-
starter with a proven track record of consistently exceeding objectives.
Primary Skills & Qualifications:
Brand Management and Marketing Skills
 Strategic Planning and Execution
 Creating and maintaining project calendars
 Strategic Branding and Tactical Marketing
 Understanding customer and stakeholder position and voice
 Experiential Marketing
 Developing content, campaigns and promotional materials
 Ability to craft effective copy
 Daily engagement, creating consistent leads
 Maintaining relationships and building brand loyalty
 Sourcing new prospects and New Business Development
 In-depth knowledge and understanding of various Social Media
platforms and management tools
Data and Analytical Skills
 Analytics Management
 Ability to track and
communicate results
 Conducting Comp Shops
 Competitive Analysis and
Positioning
 Product Development
 Excellent research skills
 Drive to stay up to date on
new technologies and trends
Business Skills
 Project Management
 Building company structure
 Team Management
 Operational Logistics
 Distribution Management
 Compliance Management
 Quality Control
 Budget P&L Responsibility
 Resource Allocation
 Ability to prioritize within a multi-
tasking environment and complete
projects independently
 Strong decision making and problem
solving abilities
WORK EXPERIENCE
AMG is the home décor division of Enchante Accessories, a leading distributor of apparel and accessories.
Senior Category Manager- AMG Division, Plumbing Category Nov. 2015 - July 2016
Production Manager- AMG, Ench Lites, Useful Home, Brooklite Divisions Aug. 2014 - Nov. 2015
Production Team Leader and Compliance Manager- AMG and Ench Lites Divisions Sept. 2011 - Aug. 2014
Production Associate- AMG, Ray Padula Divisions June 2011 - Sept. 2011
Brand Development and Management
- Wrote internal brand guidelines and created external style guide, to define brand identity, standardize brand
identifiers, streamline packaging, establish standard point of sale and off shelf merchandising
- Over saw brand revamp for 20+ internal brands to improve brand image on shelf; saved $1 million in testing fees and
ensured all product and packaging execution aligned with internal brand guidelines and retailer requirements for
both licensed private label and in house brands
- Reviewed outgoing packaging, point of sale marketing materials and off shelf merchandising to ensure consistency in
voice and presentation
Communications Management
- Directly responsible for daily communication with current vendors and sourced all new vendors. Maintained
company voice and defined objectives
- Researched, wrote and implemented Standardized Operating Procedures for all vendors: defined company objectives
and branding requirements which ensured smooth communication and compliance with all internal requirements,
customer and country specific standards

2. Lindsey Bornstein
916-524-9501 ● www.linkedin.com/in/lindsey-bornstein ● laborn16@gmail.com
- Point person for all internal team communication: reorganized systems for all departments- created reports and
submission processes which were reviewed daily by entire company and top executives; which lead to clear
communication of production calendar and consistent on time delivery
Strategic Planning and Organization
- Managed 4000+ SKUs and 200+ development projects and new line rollouts
- Merged multiple follow up tools to create a detailed calendar of all current orders and open projects; updated daily
to track and analyze progress, reviewed findings with sales and operations managers daily and provided
recommendations
Data and Analytics
- Conducted comp shops, analyzed data and created market trends and SWOT reports. Used results to strategically
develop new brands and products in line with design and market trends, directly leading to 50+ new spot allocations
- Developed inventory management system to tracked sales, inventory and compare to open projects. Reviewed daily
to forecast recommend order quantities, price adjustments and shipment dates
Business Skills
- In charge of new business, product and brand development, communication with vendors and management of
internal teams
- Responsible for all materials and operations management, including production planning and scheduling,
manufacturing, purchasing, inventory control and replenishment, distribution, shipping and logistics
- In charge of hiring, training and development of production, logistics and quality control teams. Managed 10 person
team in China/HK, and 6 person team in NY office, handled $40 million worth of merchandise annually
- Reported directly to company president
EDUCATION
State University of New York Fashion Institute of Technology
B.S. Advertising and Marketing Communication, Magna Cum Laude, Presidential Scholar, FIT Phi Theta Kappa Chapter, Dean’s List,
World Retail Competition Finalist, New York, USA — May 2009
Related Coursework: Brand Management, Strategic Planning, Creative Strategies, Advertising Copywriting, Internet Marketing, Digital
Layout, Audience and Media, Data Analysis for Business Applications, Technical Marketing Communications, Principles of Public
Relations, Advertising and Promotion, Direct Marketing, Fundamentals of Textiles
London College of Fashion
Certificate in British Media and Culture, Brand Development Internship at Engage— Summer 2009
CONTINUING STUDIES
FIT Using Social Networking, Blogging and Fashion Digital Marketing for Product Development (2016), 48 Hour Fashion Blog (2016),
Instagram IG Impact (2016), Rutgers State University Social Media Data Analytics (2016), Wharton Contagious Viral Marketing (2016)
SOCIAL MEDIA PLATFORMS:
Facebook, Instagram, YouTube, Twitter, LinkedIn, Google+, Pinterest, Flickr, Meetup, Livestream
SOCIAL MEDIA MANAGEMENT and ANALYTICS:
Google Ad Sense and SEO, Hootsuite, Dlvr.it, CoSchedule, Mention, Buffer, Hashtagify
BLOGGING PLATFORMS:
Wordpress, Tumbler, Blogger, Wix, Square Space
ADDITIONAL WEB SERVICES:
MailChimp, ECWID, StoreYa, Snip.ly, Bitly