Ignite session on how The Danish Ministry of Taxation uses Twitter (@skattefar) to engage citizens in new conversations and to supply service to citizens. And on how this engaging of citizens creates new internal conversations and creates space for a new governmental role in a time of change.

1. #Sharecare12
Ignite session on @skattefar
Lene Krogh Jeppesen
Danish Ministry of Taxation
Twitter: @lenekrogh or: dk.linkedin.com/in/lenekrogh/

2. Death & taxes

3. Taxes are…
Mandatory
Nonsensical
Boring

4. Tax Administration is…
Kafka-ish
Bureacratic
Nonsensical

5. Paying your taxes is…
Digitalized
Alienated

6. Reinterpret &
humanize

7. New relationship
Communication
Interaction
Collaboration

8. Asking questions
Openness
Inclusion
New governmental role

9. What do you
think?

10. Use a new platform

11. Bureaucracy
vs.
party
Experts
vs.
crowds

12. How can we
improve?

13. Is that it?
Just relax?

14. Relations
New Public
Management

15. NPM:
Plan & implement

16. Relations:
Plan & improvise

17. New
conversations
within
the
organization

18. Authority: listening & learning

19. Authority at eye level

20. The road forward
is built with…
Courage
&
desire

21. A Modern Humane Tax Authority