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Lee Morley
Lee Morley

Social media

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Social Media By NJ, HC, PA 900 million users 500 million users 400 million users490 million users
What is the issue Social media can have positive and negative impacts on the ASX. Social media is an extension of news. News affects markets. Social media makes news have more reach (more impact), faster (more sudden impact) on markets and can last for longer cycles. You now have more famous people/personalities in this ecosystem. They have opinions and they have followers, they arguably have power whether or not they realize it or choose to use/abuse it. Also, it's not uncommon for hackers and other clever people who are not famous (or even anonymous) to misuse marketing campagins or other projects for their own purposes. These can all have negative impacts on a company’s share prices because it publicises them in a bad way.
How it affects different investment options More than 50% over all users of social media are influenced by both positive and negative comments and posts about brands or companies on social media sites. What this means about investing is that, if a negative post goes up on facebook and becomes viral about Adidas more than 450 million people will be influenced by this post and this could lead to a decline in share price of adidas and vise versa. Posts on social media can impact companies earnings (earnings drive share price)
Who benefits Depending on what happens on social media can impact the outcome of who benefits from a post on social media for example if a company has many people leaving positive comments on their social website this could lead to more people knowing and using this company as it will start to get a good reputation online and in real life. The outcome of this is that this particular company will gain sales and could possibly see a boost in share prices. However social media channels are weak at improving advisors’ client retention. Just 9% said that it had a significant impact, while three times that many said that it had no impact.
Who loses The Companies that are being publicised which negatively impacts their market prices. For example when BHP had the dam burst in Brazil there were many “memes” that were made and went viral, which definitely affected the businesses reputation, which therefore means less people will buy shares and many will sell, to get out of there before they potentially lose their money.

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Social media

  • 1. Social Media By NJ, HC, PA 900 million users 500 million users 400 million users490 million users
  • 2. What is the issue Social media can have positive and negative impacts on the ASX. Social media is an extension of news. News affects markets. Social media makes news have more reach (more impact), faster (more sudden impact) on markets and can last for longer cycles. You now have more famous people/personalities in this ecosystem. They have opinions and they have followers, they arguably have power whether or not they realize it or choose to use/abuse it. Also, it's not uncommon for hackers and other clever people who are not famous (or even anonymous) to misuse marketing campagins or other projects for their own purposes. These can all have negative impacts on a company’s share prices because it publicises them in a bad way.
  • 3. How it affects different investment options More than 50% over all users of social media are influenced by both positive and negative comments and posts about brands or companies on social media sites. What this means about investing is that, if a negative post goes up on facebook and becomes viral about Adidas more than 450 million people will be influenced by this post and this could lead to a decline in share price of adidas and vise versa. Posts on social media can impact companies earnings (earnings drive share price)
  • 4. Who benefits Depending on what happens on social media can impact the outcome of who benefits from a post on social media for example if a company has many people leaving positive comments on their social website this could lead to more people knowing and using this company as it will start to get a good reputation online and in real life. The outcome of this is that this particular company will gain sales and could possibly see a boost in share prices. However social media channels are weak at improving advisors’ client retention. Just 9% said that it had a significant impact, while three times that many said that it had no impact.
  • 5. Who loses The Companies that are being publicised which negatively impacts their market prices. For example when BHP had the dam burst in Brazil there were many “memes” that were made and went viral, which definitely affected the businesses reputation, which therefore means less people will buy shares and many will sell, to get out of there before they potentially lose their money.