1. CASE STUDY #1
Cornershop – Brimful of Asha

2. Cornershop – Brimful of Asha
Cornershop are a British
alternative rock band. Brimful
of Asha was released in199,
which originally reached
number 60 in the UK Singles
Chart in 1997. After a remixed
version of the song by Fatboy
Slim, originally released only
as a limited edition 12 inch
single in the UK, became both
a radio and critical success,
the song was re-released and
reached #1 in the UK chart in
February 1998.

3. Narrative&Performance aspects
Brimful of Asha includes elements
of a narrative and performance
video. It includes a linear
narrative of a young girl listening
to her music at home, as well as
performance shots of the band. It
also includes shots displaying
performance and narrative
together. This has been done by
editing the band performing on
the girls vinyl covers, whilst the
girl continues to show a narrative
in the background. This is done
to add a unique element to the
music video when compared to
other music videos at the time
and also meets the genre
convention of alternative rock by
showing something a little

4. Genre Conventions
Brimful of Asha comes under the
Alternative Rock genre. ‘Differences
between genres meant different
audiences could be identified and
catered to. This made it easier to
standardise and stabilise
production.’ Conventions of
alternative rock often include
abnormal settings that you wouldn’t
expect to see, for example, Human
by The Killers featured their video
on a desert. Cornershop have
challenged this convention by using
a normal setting of a living room
which wouldn’t be seen as out of
the ordinary by the audience.

5. Genre Conventions
Asha represented the feeling of
Asians coming from their home
country in hope to live a better life
in England. The 1970’s furniture
and the bright, vibrant colours for
the props and costumes used
within Brimful of Asha represent the
life of the time for Asian
culture. Another video to support
this theory is Dis Ka Aalam.
The costume seen here, which is
worn by a young Asian girl, is a
vibrant yellow. When comparing
the similar costumes this suggests
it is a genre convention when
representing Indian cultured music
videos.

6. Lyrics and Visuals
Throughout the video there are
minimal links between lyrics and
visuals. This could be because the
video is more performance based and
has a weak narrative therefore
making it difficult to link the lyrics to
the visuals. One link has been made
at the beginning of the song where
the lyrics say ‘There's dancing behind
movie scenes’ and the young girl is
shown playing music and dancing
along to it in the background of the
lead singer performing. This could be
a link to ‘behind movie scenes’ by
showing the girl dancing behind the
lead singer. This shows the relation to
song and the video even though it is a
minor link within the music video.