1. How effective is the
combination of your main
product and ancillary texts?
By Hollie, Georgina and Arturo

2. What media texts did you look at to
research your ancillary texts?
• This documentary is about children who are
dependent on technology and are taken outside
into the wilderness to experience the wonders of
nature for the first time. This print advert has
similar conventions to our own print advert as it
has large font. It has green and white colours
which reflects the theme. The picture of the child
symbolises that only half of her is in nature the
other half in technology. We chose to use a
mobile phone to symbolise that technology is
over taking childhoods.

3. What media texts did you look at to
research your ancillary texts?
These are other print adverts that we
researched. They have the following
Print Advert: conventions: • The image is in the
centre of the advert
which attracts the
audience revealing that
it is important.
• The McDonalds logo
being included helps the
audience as it is then
easier to recognise.
• The bright colours also
attracts the audience as
they are rather eye
catching.
• The comedy and
humour in both print
adverts lure in the
target audiences as they
make it more comical.

4. Radio Advert:
• We researched some radio adverts that we could get an idea from of how
to lay out our own radio advert. We used :http://www.radioville.co.uk/
• This radio advert company does adverts for products rather than films.
• The conventions: the background music relates to the theme of the radio
advert. There is a voice over. The time and date and information about
the documentary is said. There is inflection, intonation and enthusiasm in
the voice overs. There is often rhetorical questions in a radio advert which
we have also included.
• http://www.eccsvox.com/commercials.php

5. How each
ancillary text
will appeal to
the target
audience?

6. How each ancillary text will
appeal to the target audience?
• We chose to make our radio advert
rather upbeat and lively as it attracts an
audience in their middles ages due to it
reminding them of their childhood, for
example the game Super Mario.
• The question and command in our
radio advert of “don’t forget that’s the
17 march… make sure your there” gets
the audience involved .
• The fact that some of the information
in our radio advert in repeated makes it
sound important and makes the
audience more likely to remember.

7. Where will the radio advert
appear?
• We will feature our radio
advert on Capital Fm as it
is seen as a highly rated
UK number 1 hit music
station which a majority of
people listen to. Therefore
more people will be aware
of our documentary. This
will be featured between 5
and 7 pm.

8. Where will the print advert appear?
• We have chosen to place our print advert on train stations around England, on stations like
Liverpool street station, Oakwood station in London, Cardiff central station in Wales and
Dundee railway in Scotland. We chose to use these stations as they are situated over the
whole of England and are the most used train stations in the country thus attracting the
wide range of an audience that we need to watch our documentary. We will also be placing
our print advert on Bill Boards around the country in places that many people are seen to
go, places that are most popular and where people who drive will be able to see it.
• We have also chose to place our print advert in television magazines like TV choice and
What’s on TV. These will attract a wide audience as the majority of people look at a
television magazine to see what will be on TV at what time but also to see what the most
popular soaps will include. In regards to attracting a younger audience we chose to include
our print advert in some magazines that generally teenagers read, such as shout and
glamour. We also believed that placing our print advert in a newspaper would attract the
senior citizens as they like to read the newspaper like The Sun, The Mirror, the Times and
The Daily Mail to find out about what is occurring in the world.

9. Why are these formats
appropriate?
• A Radio advert appeals to all ages as most
people listen to radio either at home or in their
car .
• A Print advert can be placed everywhere.
Examples are magazines, train stations and Bill
boards. They therefore attract an audience of all
ages.

10. What did you learn from the audience
feedback ?
• Print Advert:
Question one asked what could be improved? Most of the audience believed that it was too
simplistic and could have included brighter colours to attract the audience. Another main issue
was the date and the time on the phone, they suggested that we enlarge the font for these so
they are much clearer. But most importantly we have thought of a slogan to include which will
capture our target audience as it is catchy.
We then asked if they thought the images we used were suitable for our print advert and the
majority said that they liked the images as they showed both childhoods and reflects the age
group.
Finally, we asked can you understand from the print advert what the documentary is about? The
audience screening suggested that majority of the audience understood that the documentary
was about childhood as the images suggested it and reflect the different age groups within the
childhood range. Another suggested that there is clear contrast although having the phone in
the centre causes them to misunderstand the documentary’s focus.

11. What did you learn from the audience
feedback ?
Radio Advert:
We learnt that the majority of the audience did like the music as it reminded them of when they used to play
super Mario and the Haribo advert. This suggests that the theme of the music was rather child like and thus
related to our documentary, attracting a wide range of an audience. We then went on to find that most people
found our documentary to be easily understood.
We found that the improvements we could make were lowering the music so we they can hear the dialogue
clearer, we could also make the third person speaking more lively and energetic. They also believed that we
should change the ending of our radio advert but editing as it goes on for too long.
For the fifth question we had a variety of opinions. Most stated that they would listen to it as it looked across
all age groups and it is thus able to appeal to different people. However, some stated that they would watch it
but they do not listen to radio adverts, they prefer to flick to another station that is playing music.
Finally, we asked them the question from hearing this radio advert would you watch the documentary?
Majority of the audience said that they would watch our documentary as it seems rather interesting and they
had children and it provided them with information. However, we had a few people suggest that they would
only watch it if they had time to or that they do not watch documentaries at all so would not watch it.

12. How did this affect our final
piece?
The Print advert - Overall we changed:
• The Font by making it bigger this included the time and date.
• The positions of the pictures.
• The colours by making it stand out more.
• The layout by adding a slogan “ Is childhood a thing of the past?”
The Radio advert – Overall we changed:
• The third person who spoke in the radio advert needed to be more enthusiastic.
• The audio at the end needed to be shortened.
• The volume of the music down so you can fully understand the dialogue.

13. Synergy
From combining the radio advert and the print
advert we are gaining a bigger audience. We will
also gain a bigger range of people as you have
people who work will see it on a train station, but
the younger people will be able to see it in the
magazines, everyone else will be able to hear it on
the radio.