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Social Strategy

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This document outlines how to develop an award-winning social media program, using Lynn University's #lynndebate as a case study. It discusses setting goals and focusing on the target audience, optimizing existing platforms and launching new ones to popularize #lynndebate, recruiting student storytellers and creating engaging content across various social media platforms. Metrics showed #lynndebate trending highly on Twitter and large increases in key metrics like Facebook impressions and photos shared on Instagram. The key takeaways emphasize setting goals, engaging audiences, measuring results, and adapting strategies.

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SOCIAL STRATEGY How to develop an award-winning social media program Tuesday, May 7, 2013
Tuesday, May 7, 2013
ACTION PLANS Be smart, stylish & authentic • Who? • What? • When? • Where? • Why? • How? Tuesday, May 7, 2013
AWARD-WINNING SOCIAL MEDIA PROGRAM • #43 in nation • #4 in Florida behind UF, UM and Full Sail University • Integrated social media strategies into the #lynndebate Tuesday, May 7, 2013
• Optimized existing and launched new platforms • Popularized #lynndebate • Worked with Google, foursquare andTwitter directly • Recruited Student Storytellers • Social Media Lounge #lynndebate goes social Tuesday, May 7, 2013
SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,450+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 180 posts Tuesday, May 7, 2013
TWITTER #lynndebate was trending top 3 nationwide and top 5 worldwide Tuesday, May 7, 2013
KEYTAKEAWAYS • Set strategic goals • Focus on your target audience • Create engaging multimedia content • Post often, but not too much • Stay atop of trends • Measure, change, measure Tuesday, May 7, 2013
Follow Laura @LStephensPR Tuesday, May 7, 2013

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Social Strategy

  • 1. SOCIAL STRATEGY How to develop an award-winning social media program Tuesday, May 7, 2013
  • 3. ACTION PLANS Be smart, stylish & authentic • Who? • What? • When? • Where? • Why? • How? Tuesday, May 7, 2013
  • 4. AWARD-WINNING SOCIAL MEDIA PROGRAM • #43 in nation • #4 in Florida behind UF, UM and Full Sail University • Integrated social media strategies into the #lynndebate Tuesday, May 7, 2013
  • 5. • Optimized existing and launched new platforms • Popularized #lynndebate • Worked with Google, foursquare andTwitter directly • Recruited Student Storytellers • Social Media Lounge #lynndebate goes social Tuesday, May 7, 2013
  • 6. SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,450+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 180 posts Tuesday, May 7, 2013
  • 7. TWITTER #lynndebate was trending top 3 nationwide and top 5 worldwide Tuesday, May 7, 2013
  • 8. KEYTAKEAWAYS • Set strategic goals • Focus on your target audience • Create engaging multimedia content • Post often, but not too much • Stay atop of trends • Measure, change, measure Tuesday, May 7, 2013