This document provides information about persuasive writing, including definitions, strategies, and techniques. It defines persuasive writing as convincing others to change their viewpoint or take action. It discusses the three appeals of persuasion - ethos, pathos, and logos. It also outlines strategies for framing a persuasive essay such as choosing a stance, considering the audience, researching the topic, and structuring the essay. Finally, it identifies persuasive devices including attacks, inclusive/exclusive language, evidence types, rhetorical questions, and hyperbole. The document aims to teach readers about persuasive techniques that can make writing more influential.
2. WHAT IS PERSUASION?
PERSUASION is convincing
others to change their point
of view, agree to a
commitment, purchase a
product or service, or take a
course of action. Oral and
written persuasive skills are
3. What is Persuasive
Writing?
Generally, the term ‘persuasive
writing’ refers to all types of
writing which intend to convince
someone to adopt a particular
viewpoint. To achieve this goal,
writer does a research, provides
evidence and builds argument.
4. What is Persuasive
Writing?
Thus, the author persuades his
audience to take a certain action
or to stick to a particular point
of view. All these attributes
apply to persuasive essays as
well.
5. Why is persuasive writing
important?
Persuasive Writing helps students
formulate specific reasons for
their opinions, and provides an
opportunity to research facts
related to their opinions.
6. Why is persuasive writing
important?
In addition, it will also
assist the students in finding
and establishing rational
conclusions and opinions based
on evidence.
12. 1. Clear your stance
The first thing before writing a
persuasive essay, you need to
take the stance. You have to
hold an opinion on the issue.
When you start writing the essay
mention the side that you will
support.
13. 2. Think about your
Audience
While writing the essay one
should know the audience.
Identify whether the majority
will agree with your view point
or not. For this, first you need
to do a bit of homework. Learn
about the issue from different
angles and point of view.
14. 3. Research on the Topic
One writes a persuasive essay in
order to provide detailed
information on the topic along
with a viewpoint. Your evidence
should be logical and compelling
so that it can oppose other
arguments.
15. 4. Structure of the Essay
Now, once you get all the
information, before starting
with your persuasive writing for
an essay, make a rough
structure. Determine what
information needs to be included
and what to expel out.
16. 5. Final Persuasive Essay
Once you have created the rough
draft, it is time to fair it
out. Write carefully and provide
examples as well. After
completing the writing work,
take a rest for a few hours and
proofread it.
18. Persuasive Devices
Persuasive devices are the
language techniques that,
when used strategically and
appropriately throughout a
piece of writing, work to
sway the reader to a
particular point of view.
19. 1. Attacks
In this, the writer targets an
opposite idea or opponent. The
writer specifies persuasive
techniques against the
contradicting idea. The
persuasive technique can also be
used to insult or embarrass the
Persuasive Devices
20. condemning someone who is
judgmental about people based
on their region, race, or
community.
For example:
21. 2. Colloquial Language
This language is in a form of a
word or phrase that is being used
in the informal language.
However, informal writing usage
of these phrases should be
forbidden. It is largely used
while speaking than in writing,
Persuasive Devices
23. 3. Exclusive Language
This language is used to
exclude someone by the usage of
specific words. The reader can
easily understand for whom it
is referred by the usage of
pronouns like ‘they’, ‘them’,
and ‘those’.
Persuasive Devices
25. 4. Inclusive Language
This language is used while writing a
statement that appears to be in the
agreement of the audience’s
perspective. In this language, the
writer uses words like; us, we, you,
and ours. This helps in developing a
connection with the audience and
engaging them to finally agree with
the perspective of the writer.
Persuasive Devices
26. For example:
‘it is time for all of
us to show our
patriotism and stand
for our country’.
27. 5. Clichés
This term is being
overused to the limit
where maximum people of
the society easily and
commonly understand it.
Persuasive Devices
28. For example:
the phrase ‘it is not
the destination that
matters the most,
rather the journey
along the way’.
29. 6. Emotive Language
This language is used to
purposely draw a sentimental
response from the audience. The
writer intentionally uses the
emotive language to ensure an
impact on the emotions of the
reader.
Persuasive Devices
30. For example:
‘in order to avoid
this jeopardy, we
immediately need to do
something about it’.
31. 7. Evidence
In this language, three
types of evidence are being
used are:
a.Anecdotal
b.Expert Opinion
c.Statistical
Persuasive Devices
32. A. Anecdotal
This process of collecting evidence is
the informal way that majorly depends
upon the personal testament. The
anecdote is often preferred by the
writers, as it assists the writer in
supporting their argument while trying
to prove the worth and credibility of
their point of view.
7. Evidence
33. For example:
‘you know, I had a dog
in my childhood, it was
my best companion then,
I always felt that my
younger days were
wonderful with him’
34. B. Expert Opinion
To prove the writer’s own
point as more reliable, the
writer uses experts’
opinions, which are in
accordance with the writer’s
argument.
7. Evidence
35. For example:
‘children become more
disobedient, as they
enter into the stage of
teenage, says child
psychologist Mark
Ruffle’.
36. C. Statistical
The data or numerical based
proof is called statistical
proof, it can be reflected
with the help of bar
diagrams, graphs, and
statistics.
7. Evidence
37. For example:
‘as per the latest
survey, 90% of the
students are not in the
favor of the school
uniforms’.
38. 8. Alliteration
In this, words with
repetitive first sound are
used in consecutive words.
Persuasive Devices
39. For example:
‘to harm people so
ruthlessly depicts Mr.
Cruz to be a crude,
cruel, and calculative
person’.
40. 9. Rhetorical Question
In this, such questions are asked
that can give a dramatic impact or
establish a point instead of
receiving an answer. This point is
important to know that in this
style, the idea is not to get the
answer rather to an emphasis on a
point.
Persuasive Devices
41. For example:
‘are we ready to give our
children a world, where
there is no fresh air to
breathe, sufficient water
to drink, and violence
everywhere?’
42. 10. Exaggerations or Hyperbole
It is used to express extreme
exaggerations to make emphasis
on a point or humor.
Exaggerations help in getting
the emotional reaction from
the reader.
Persuasive Devices
43. For example:
1.‘I am so much hungry
that I could eat an
elephant.’
2.‘His sensibility is the
size of a peanut.’
44. In order to be a more
influential writer,
there are a few
persuasive writing
techniques a writer
may utilize:
45. 1.Pick a topic you're passionate
about. ...
2.Know your audience. ...
3.Hook the reader's attention. ...
4.Research both sides. ...
5.Be empathetic. ...
6.Ask rhetorical questions. ...
7.Emphasize your point. ...
8.Repeat yourself.
47. DIRECTIONS:
In a separate sheet of
paper, mark check √ if you
see examples of persuasion
in the following items and
X if otherwise.
Activity 5.1
Persuasive Writing
50. DIRECTIONS:
Look at the following
jumbled letters. Rearrange
the letters to form the
persuasive technique being
described on each item
Activity 5.2
Persuasive Writing
51. 1. A personal viewpoint often
presented as a fact. OINNIPO
2. Exaggerating an idea beyond
truth. BOHYLEPER
3. These are used to increase
connection with audience.
SOPERNAL NOROUNP
Activity 5.2
Persuasive Writing
52. 4. Asking question without
expecting an answer.
CALTORIRHETIQUESON
5. An instruction to engage an
audience. RAIMTIVEPE
6. Words that provoke an emotional
reaction from the audience.
Activity 5.2
Persuasive Writing
53. DIRECTIONS:
Write down your own sample
sentences out of the given
persuasive writing
devices.
Activity 5.3
Persuasive Writing
55. MINI TASK 2
Persuasive Writing
DIRECTIONS:
Compose a powerful persuasive
text stressing the importance
of fostering positive mental
health and well – being and
urging to practice it to
56. MINI TASK 2
Persuasive Writing
amid this current pandemic
using a variety of
persuasive techniques and
devices.
57. MINI TASK 2
Persuasive Writing
Your essay will be
assessed using the
rubric on the next
slide:
