Retail industry & Information of Shoppers stop

1. Presented By -
Ayush Goyal (PGP21035)
Kirti Dhingra (PGP21082)
Sachin Garg (PGP21155)
Samiksha Jain (PGP21162)
Section - Marketing 2

2. • Indian retail industry is one of the fastest growing in the world. India’s direct
selling industry recorded sales of US$ 2.47 billion in 2019, improving its rank
to 15 from 19 a year before.
• As per a report (www.ibef.org) Retail industry is expected to reach Rs 76.87
lakh crore (US$ 1.1 trillion) by 2020.
Retail Industry of India

3. Vision & Values
Vision:
“To be an inspirational and trusted brand, transforming customer's lives
through fashion and delightful shopping experience every time.”
Values that help the company in achieving their mission and vision:
• EXCELLENCE - "We will have an environment that encourages
development & excellence."
• OPENNESS - "The obligation to dissent and an environment conducive
to openness."
• CARE - "We will have a willingness to apologize and forgive."
• INTEGRITY – "We will be fair and not take what is not ours."
• INNOVATIVE – "We will have an environment of innovation and
growth."
• SOCIALLY RESPONSIBLE – "We will respect our customers’ rights and be
socially responsible."

4. Key Performance Indicators

5. Layout of Store
Shoppers
Stop
Ground
Floor
Beauty
Products
Fashion
Accessories
First Floor
Women &
Kids Wear
Second
Floor
Men’s Wear

6. • Location: Unity One Mall, Janakpuri, Delhi
• Owner name of the chain: K. Raheja Corp.
• Annual Turnover: Total Sales turnover for FY19-20 was
Rs.4,385 Crores.
Overall Store / Chain Characteristics (4-10)

7. Brief History of Retail chain:
• Shoppers Stop is an Indian department store chain, owned by K. Raheja
Corp. group of companies. The foundation of Shoppers Stop was laid on
October 27, 1991.
• There are 90 department stores across 42 cities in India, with clothing,
accessories, handbags, shoes, jewellery, fragrances, cosmetics, health and
beauty products, home furnishing and decor. The first store was opened
in Andheri, Mumbai in 1991.
• The company opened its 22nd store at Lucknow in 2006.In 2007, it
entered into partnership with Nuance Group AG, and opened stores in
Mumbai T1 and Bengaluru Airports.
• An e-store with delivery across major cities in India was launched in
2008, with a smartphone app in 2016.
• The store in Janakpuri, Delhi was opened in 2015.
• In June 2018, the retail chain underwent a board rejig in which promoter
Chandru L Raheja resigned as the non-executive chairman after having
served for over two decades.
• Chandru Raheja was succeeded by BS Nagesh.

8. • Total number of stores in chain: 90 department
stores across 42 cities in India.
• Store type: Multi Brand format.
• Owner run/Franchised/ Mix: The Shoppers stop
stores are owned by the K. Raheja Corp which
some are given as franchisee to common people
so the ownership model is mixed, it is run by
owner and franchised both.

9. Name of city Number of stores
New Delhi 6
Noida 3
Lucknow 3
Mumbai 10
Kolkata 6
Pune 5
Chennai 2
Bengaluru 9
Gurugram 3
Hyderabad 6
• Store Locations:
Shoppers Stop outlets are present in 42 cities in India
and total number of department stores are 90.
Top 10 cities and number of stores are:
Store Parameters (11-16)

10. • Type of Location:
Shoppers stop has majority of its store, approx. 85% of its store to
in Malls, 8% at the city Airports and remaining 7% in the High
Streets.
• Site Location: where in the market? Floor?
Adjacencies? Main Street? Malls?
Shoppers Stop prefers malls as the best suitable location this is
due to huge footfall and the size that shoppers stop prefer can be
provided by malls. The stores of Shoppers Stop are Multi Floor
stores that are connected internally via escalators and each floor
has different section such as kids, women and man.
The store is usually located at the front side of the mall so that it
can utilize the front interior of the mall for its advertisement.
Usually the Shoppers Stop is a three-floor outlet. It occupies all
the floors in the mall.

11. If we talk of shoppers stop in high streets they rent the huge
building which are at some prime location such as near popular
metro station or near some famous high street. These outlets
are big in size and are multi floored with each section of kids,
women and man on different floor. They have their own parking
in such outlets. The outlets at the airport are small and single
floor. They have only limited section and premium collection.
They usually sell travel essential, electronic and other
accessories. Clothing section is limited and these stores are
located near the food court at the airports to attract customers.
• Site Location (Contd.)

12. Catchment Area
Frontage Size : 100 feet Store Window

13. Inside Store Parameters (17-19)
• Interior floor size: 11,000 sq. feet
• Visual display inside the store

14. • Retail Technology used: X Store software, Barcode,
CCTV camera for security.

15. Merchandising (20-22)
• Product range & Categories:
Private Labels: Arrow, Blackberry, Levis, Wrogn, Killer, Pepe Jeans, US
Polo, UCB, Allen Solly, V.Dot, LP, Spykar etc.
Categories
Women
Indian Wear, Western Wear, Lingerie & Night Wear, Footwear, Bags & Wallets, Travel,
Watches, Sunglasses & Frames, Jewellery, Accessories, Perfumes & Fragrances.
Men
Clothing, Accessories, Footwear, Sunglasses & Frames, Watches, Men's Fragrances,
Grooming for Men's & Jewellery.
Kids Boys, Girls, Toys, School Essentials, Footwear, Watches & Accessories.
Beauty Make up, Skincare, Bath & Body, Nails, Haircare, Tools & Accessories, Personal Hygiene.
Homestop
Kitchen, Dining, Decor, Home Furnishing, Storage & Organization, Appliances, Bath,
Bedding, Furniture, Smart Home.
Crossword Book, Electronics, Stationery.
Brands
Brands of Shoppers Stop, Luxury Brands, Trending Brands, Featured Brands, Celeb
Brands, Just Launched Brands.

16. • Price range of core lines: Premium pricing policy,
high quality product at high prices.
• Target customers: Young Middle - to high-income
families.
• Segmentation:
Demographic - Age & Gender
Psychographic - Lifestyle, High standard of living.
Geography - Urban areas
Core line/Product Line Price Range
Apparels /Clothing Rs 299 to Rs 9999
Jewellery Rs 3999 to Rs 80000
Footwear Rs 249 to Rs 8000
Home Decor Rs 49 to Rs 19999
Beauty Care & Fragrances Rs 99 to Rs 15000
Sunglasses Rs 499 to Rs 9999
Watches Rs 499 to Rs 30000
Leather Acessories Rs 399 to 4999

17. OTHER (23-27)
• Services provided:
- Bag charges - Rs.5 & Rs.9
- Gift wrapping is free.
- Home delivery is available without any extra charges.
• CRM, Loyalty programs:
CRM Desk on first floor.

18. • Estimated number of Personnel
-10 Personnel per floor( 10*3)= 30
- 4 Personnel at checkout(4*2)= 8
- 5 Personnel at CRM Desk
- 7-8 personnel for Security
- 4 Managers
Total = 55 personnel
• Competition from other retailers in market:

19. • Promotion campaigns: Gift vouchers ,contests ,
various festive offers, Point of purchase etc.

20. Pictures of the Store

21. Thank You