How Ian Pettigrew/Kingfisher Coaching use Social Media: Sharing

1. Social Media
EUMA NW September 2011

2. My context
The scale of Social Media
What is Social Media really about?
Marketing is changing!
What do all these technologies do?
Kingfisher Coaching on Social Media
Ian Pettigrew on Social Media
Social Media success
Social Media failures
Using Social Media for yourself or your organisation

3. Coaching for Peak Performance
(in yourself & others)
Training/Workshops
Coaching & Mentoring skills
Kingfisher
Coaching
1:1 Coaching High-performing teams

4. The Social Media Revolution
Click for Socialnomics Video
http://www.socialnomics.net/2011/07/05/social-media-videos-2011/

5. @UnMarketing
Aiming for the bottom of the
barrel:
- Cold calling?
- Direct mail marketing?
- Listing in directories?
- TV Advertising
- Print Advertising?
- Google search/PPC/
Sponsored Links
From UnMarketing by Scott Stratten
(@UnMarketing)

6. @ducttape Marketing
Marketing is getting people who have a specific need or
problem that is a good fit for you:
- to know, like, and trust you
- to try you and then do business with you
- to continue to do business with you
- to refer you to others who are also a good fit

8. My business presence on Social Media...

19. My personal presence on Social Media...

21. Social Media successes & failures

22. Success.
- StarbucksIdeas - 70,000 suggestions. Top idea received
95,000 votes and 1,000 comments
- ASOS - Facebook shop (adding 280,000 fans/month)
- Amazon

23. Sixty out of the FTSE 100 still show no sign of social media on their corporate
website
Only 16 of the 29 FTSE 100 companies with a presence on Facebook update
their corporate profiles with fresh content on a weekly basis – with just 19
attempting to engage with the audience and be responsive.
Similarly, only 23 of the 54 companies which have Twitter profiles are regularly
posting tweets and 22 of them post corporate tweets – with no personality or
inspired thought going into the output according to the report.
Source: Radley Yelder / The Telegraph

28. Social Media for the CEO (@LinkedinQueen)
Shut up and listen
Opposites attract
The Social Media Equation
Measure Return on Investment (ROI)

29. Social media is a lot like a cocktail party.
Imagine a large room, filled with interesting people.
There are many conversations happening at once.
People are talking about themselves, asking questions about
the other person and then a common thread is discovered.
Something that both people have in common.
That's when the conversation gets very lively and a
connection is made.
Drew McLellan