Torque Tribal Intelligence® Model
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Tribal audience segmentation process
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Torque Tribal Intelligence® Model
- 1. Discover Develop Deploy DEMOGRAPHICS INFLUENCERS EXISTING RESEARCH DATA Develop initial tribe model Validate through surveys and interviews with inside and outside audiences. Refine and evolve in-market Distill key ideas Identify tribes: Includes primary tribes and sub- tribes (direct audiences and influencers) Develop tribal narrative: stories and language everyone shares Identify tribal habitats: natural touch points, communiteis and communication opportunities KEY INTERVIEWS sales reps managers customers INPUTS SYNTHESIS ENGAGEMENT Marketing Applications social media earned media word of mouth influencers publicity sales channels tradeshow live events word of mouth community events CRM Operational Applications sales product development human resources internal culture public relations investor relations partners and aliances community relations TRENDS DATA Torque Tribal Intelligence ® © 2013 Torque Ltd. | 167 N. Racine Ave • Chicago, IL 60607 • 312.421.7858 • www.torquelaunch.com Social media, events, community, PR, publicity word of mouth, influencers