Kevin Masi

Chicago, Il United States

Principal

Advertising / Marketing / PR

I develop agile marketing programs for companies that need to respond decisively to opportunity in highly competitive and changing markets. The heart of my approach is to understand each client's customer tribes, their connections to each other and their strongest motivations. I developed the concepts behind Tribal Intelligence®, which is Torque's framework for segmentation, brand positioning and creating competitive advantage. As a co-founder and principal at Torque, I head the development of integrated marketing strategies and brand building campaigns. We are focused on digital marketing, content development and social media. I work with the unique challenges of mid market busi...