1. Rachel Pally – White Label
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2. While fast-fashion brands are starting to increase their plus-size assortments
and trend-driven product, there is still major growth potential at the designer
level. According to market research by Modcloth in 2015, 81% of plus-size
woman say they would spend more on clothing if they had more options
This neglected category has some rising stars as well as proven designer-
level longevity. Newcomer Harlow, an Australia-based brand launched in
2013, creates limited-edition pieces that put fashion and fit first
Successful brands such as Rachel Pally and Marina Rinaldi have extended
their offerings. Rachel Pally uses the same fabrics and patterns used in her
regular line to create her plus-size collection, White Label. Marina Rinaldi has
created Persona, a collection geared for the younger consumer
Persona – Marina RinaldiHarlow Rachel Pally – White Label
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3. Rachel Pally has created a signature look through the use of jersey-modal styles that embody a sense
of ease yet classic sophistication. She began her collection in 2002 and since then has branched out
into bridal, maternity, swim, baby and plus size. White Label, which launched in 2007, includes sizes
1x-3x and is sold at stores such as Bloomingdale's, Nordstrom and Shopbop.com.
Pricing: $128-$286
Contact: www.rachelpally.com
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4. Part of the Max Mara group, Marina Rinaldi launched Persona – her younger collection – in 2010. The
designer collection includes trend-driven apparel and accessories such as hand-woven knitwear, silk-
jersey dresses and sport-inspired styles. The A/W 15/16 collection features dresses, tailored pieces,
cosy outerwear and casual denim in a variety of bold colours and playful prints. The newest initiative
features plus-size bloggers showcasing their style with their own picks from the Persona collection.
Pricing: £99-£316
Contact: gb.marinarinaldi.com/persona
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5. Harlow is designed and made in Australia for sizes 12-24. It was launched in March 2013 by husband-
and-wife team Kerry and Angelo Pietrobon in response to the lack of plus-size, fashion-led brands
available in Australia. Harlow puts fashion first and plus-size second, with a focus on fit, limited-edition
pieces and subtle details. While most of its business is online, the brand is beginning to stock in stores
such as Hey Gorgeous in New York and Victoria in Australia.
Pricing: $99-$299 AUD
Contact: www.harlowstore.com
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6. Mynt 1792 is a contemporary collection that started in autumn 2012 and offers day-to-night looks that
balance workwear with urban chic. It carries sizes 12-26 and x-4x, and can be found at stores and
sites such as Nordstrom, Bloomingdales and Zappos. It will also be stocked at Amazon this autumn.
It has plans for expansion into Europe and Canada, as well as exclusive capsule collections for Lord &
Taylor and Nordstrom. A full denim collection, sweaters and two-piece dresses will launch for autumn.
Pricing: $128-$248
Contact: www.mynt1792.com
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7. German-born Anna Scholz started her collection in 1995 and her first line was bought by Lane Bryant
in 1996. A plus-sized model, Scholz was driven to fill the void in the market for fashionable clothes.
She sculpted the business around attention to detail, fit and exclusive prints. It is now expanding into
an accessories line as well as one-of-a-kind digital-print jumpers. The steady growth has led to a
nomination for Best Designer at the 2015 British Plus Size Awards. The line is sold in the US, Europe
and Canada.
Pricing: £125-£459
Contact: www.annascholz.com
Retail & Buying > Buying > Brands to Watch
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