This is our presentation to the judges after two-day intensive research and analysis.

1. KARIN KA MAN CHAN, HIU TUNG WONG, WAI-KI WONG

2. AGENDA
BUSINESS
OVERVIEW
ANALYSIS
OF
POSSIBLE
SOLUTIONS
RECOMMENDATIONS RECAP

3. BACKGROUND
▸Vision
▸To become the most prestigious and iconic family-like restaurant in Tacoma
▸Mission
▸To serve customers local and unique food in a family-like environment
▸Value
▸Friendly and personal customer service
▸Great food at reasonable prices
▸Integrity in all you do
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

4. GENERIC STRATEGY
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
Source of Competitive Advantage
Cost Differentiation
Cost
Leadership
Differentiation
Focused
Cost Leadership
Focused
Differentiation

5. ISSUE IDENTIFICATION
▸Passed a new minimum wage law
▸How to maintain balance for the concerns and expectations of the stakeholders?
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
Year 2015 2016 2017 2018
Min. Wage $9.47 $10.35 $11.15 $12.00

6. FACTS ABOUT MINIMUM WAGE
▸Protect lower class
▸Cost transfer to somebody
TRUE?
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

7. ANALYSIS OF POSSIBLE SOLUTIONS
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
▸Decrease the number of hours worked per employees
▸Decrease the number of employees
▸Increase the price
▸Develop some new compensation package
▸Receive service charge that gets evenly distributed to employees

8. RECOMMENDATIONS
▸Budgeting
▸Human Resources
▸Marketing & Public Relations
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

9. BUDGETING
▸Original profit margin = 3.62%
▸Boost sales at least by 3.16%
▸By increasing quality of food and service
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

10. HUMAN RESOURCES
▸Salary
▸Benefits
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
Source: http://www.myemployees.com/blog/restaurants-are-an-ideal-industry-for-employee-recognition-done-right/

11. HUMAN RESOURCES
▸Salary
▸Increase everyone’s salary by ratio
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

12. HUMAN RESOURCES
▸Benefits
▸Impose efficiency wage
▸Empower employees by holding social activities
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

13. MARKETING & PUBLIC RELATIONS
▸Loyalty Program
▸Social Media
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l
Source: http://focuspos.com/wp-content/uploads/2014/06/bigstock-Waitress-Serving-Food-To-Senio-47117440.jpg

14. ▸Loyalty Program
▸Give out punch cards for free event
MARKETING & PUBLIC RELATIONS
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

15. ▸Social Media
▸Update customers with new menu and promotions
▸Maintain close relationships with customers
▸Remind customers “Come home for dinner!”
MARKETING & PUBLIC RELATIONS
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

16. ▸Social Media
MARKETING & PUBLIC RELATIONS
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l

17. RECAP
INCREASE
PRICE
IMPROVE QUALITY
OF
SERVICE & FOOD
MEET ALL
STAKEHOLDERS’
NEEDS AND WANTS
l Business Overview l Issue Identification l Analysis of Possible Solutions l Recommendations l Recap l