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1. PERSONAL BRAND EXPLORATION
KELLY PIRRAMI - PROJECT & PORTFOLIO 1 - MARCH 22, 2020

2. EXPLORING PERSONAL BRAND
IDENTITY
Some people are born for certain
things - as if it’s in their DNA. I
believe I was born for a career in
Sports Casting. Growing up, most
girls idolized “Barbie” while I
idolized Jim Kelly, the quarterback
of the Buffalo Bills. I want to help
break the stigma of sports being a
“mans game.” My whole life I have
never watered myself down for
people, what you see is what you
get and I would carry this onto the
sidelines.

3. EXPLORING PERSONAL BRAND
PROFESSION
▸ My goal is to work in the Sports Broadcasting field - ideally I would end
up with Fox Sports, on SportsCenter or anywhere on the sideline would
light my soul on fire. Three job variations I found on OnetOnline would be:
▸ Radio and Television Announcer
▸ Reporters and Correspondents
▸ Broadcast News Analyst
My top archetype was “The Entertainer” so I tend to approach situations with a
positive attitude, trying to add humor to things especially in a sometimes dull
situation. My dad is an entertainer for a living so I think I was born with the gene, to
make sure those around me are having a good time and enjoying the life they are
given regardless of circumstances.

4. EXPLORING PERSONAL BRAND
TARGET AUDIENCE
▸ I want to work my way up to become a household name, like
Erin Andrews or Pam Oliver. I would ideally prefer to have
wide appeal - to both married and single people, age ranges
of 18-60 (any sports fan, honestly) - I want to relate to
females, especially when sports are dominated by men for
the most part. I want young girls to see that anything is
possible, nothing can restrict you - especially not stigmas. I
want men to see that woman can also be knowledgable
about sports and make an impact on the game.

5. EXPLORING PERSONAL BRAND
CAREER GOALS
▸ Short Term Goals: I will develop my online presence and hold myself to
a higher standard. I will focus on gaining followers which will eventually
turn into fans. Goal is to up my social media platform followers by 30%
in the next year.
▸ Mid Term Goals: I will gain an entry level (or a tad higher) position within
the professional sports field and make my connections through my
work ethic and personality - begin making a name for myself within the
industry. Up my LinkedIn connections by at least 30% due to new
networking opportunities.
▸ Long Term Goals: I will have a solid career with my own following -
doing sideline interviews, mid-game catch ups and post-game wrap ups
during NFL games. Have a solid following on social media platforms

6. EXPLORING PERSONAL BRAND
SKILLS ANALYSIS
▸ Notable Technical Skills:
▸ Excellent headline writing skills; an understanding of
optimal tactics for social distribution. Proficiency: 80%
▸ Desktop Publishing Software. Proficiency: 75%
▸ Notable Transferrable Skills:
▸ Ability to work quickly and juggle multiple varied tasks during a
typical work day. Proficiency: 85%
▸ Elite writing and grammar skills. Must have aptitude to research
and to write air-ready scripts and edit and improve anchors’
scripts Proficiency: 80%

7. EXPLORING PERSONAL BRAND
PROMISE
▸ I promise to deliver you the sports updates and
news YOU want, I promise to ask the questions
YOU can’t, I promise to give you nothing but my
authentic self at all times, I promise to take you on
the field with me.

8. EXPLORING PERSONAL BRAND
CREDENTIALS
▸ I have interned for a Radio Station, 94.5 WPST for 4 years,
unpaid, because I loved what I did. I had the energy and
personality they were looking for and I brought something
different to the night show.
▸ I interviewed and landed an internship for the Philadelphia
Flyers during the 2010 season. They ended up going to the
Stanley Cup Finals and I was trusted to run the back up stat
sheet for the games. My internship transferred from the Flyers
to the NHL itself.
▸ I have always been a people person and have always had “trend
setter” qualities without even realizing it.

9. EXPLORING PERSONAL BRAND
COMPETITION

10. EXPLORING PERSONAL BRAND
COMPETITION

11. EXPLORING PERSONAL BRAND
BRAND POSITION
▸ My main mission in life is to leave people better than I found
them. Most people have been through some dark times in
their life and turn to entertainment to escape it all for a little,
sports being one outlet. I want to be a part of your day that
you look forward to, using humor and my different view on
things to make you forget your problems, even if only for a
little. Every morning I am blessed to wake up, I choose
happiness. I will incorporate my personality into my job,
while still giving you the information you’re looking for from
the sports you love.

12. EXPLORING PERSONAL BRAND
NETWORK & MARKETING
▸ Alliance for Women in Media
▸ “WISE”: Women in Sports and Events
▸ ESPNW Women + Sports Summit
▸ I will produce positive, motivational and sports related content so people will start to
see a trend in what I am about. I will build a bolder presence through instagram,
facebook and linkedin, since I already have a decent following to start from. I will
utilize my digital portfolio by constantly updating it to have the most up to date
information regarding myself and what I am up to - nothing worse than an outdated
website.

13. EXPLORING PERSONAL BRAND
PROFESSIONAL DEVELOPMENT
▸ Finishing my degree at Full Sail University
▸ Polish my skills regarding digital editing and publishing.
▸ Utilize the connections I have been given through my fathers
career and build mentorship relationships with the network I
wish to pursue a career in.
▸ I need to work on being fearless. I can’t be turned away from
things I don’t pursue, but I also can’t gain anything that way
either. The only way we learn is by failing a few times.

14. EXPLORING PERSONAL BRAND
ELEVATOR PITCH
▸ You know how you can be watching a game and during
the post-game interviews you wonder why no one is
willing to ask a question that you know most of America
wants to know the answer to? I will be that person. I have a
knack for giving people what they want and finding the
best way to do just that. I will bring humor and a little
eccentricity as well as a female perspective on an
otherwise male dominated industry.

15. EXPLORING PERSONAL BRAND
REFERENCES
(n.d.). Retrieved from https://www.espnwsummit.com/attendees/speakers.
(n.d.). Retrieved from https://www.linkedin.com/.
Build your future with O*NET OnLine. (n.d.). Retrieved from https://
www.onetonline.org/.
Alliance for Women in Media (n.d.). Retrieved from https://allwomeninmedia.org/
career-center/.
ESPN Together We Triumph. (n.d.). Retrieved from https://jobs.espncareers.com/
job/bristol/part-time-sports-content-researcher/5216/13973890.
WISE. (n.d.). Retrieved from https://www.wiseworks.org/.