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1. TOP Secrets of Selling Product Description
When it comes to product descriptions, you need to ensure that it is seductive and will entice your
readers. The secret in writing a great product description is to follow a proven process in order to
sell, persuade and engage. Here is what you need to learn.
Writing Product Descriptions
1. Define your buyer persona
Take note that the buyer persona is an imaginary customer. She or he represents the target
audience. In describing the buyer persona, you need to think what he is reading as well as sites he
visits because it will be your help in understanding the right tone. It will be your help to know the
best product descriptions.
2. Make comprehensive list of benefits and features
Before you begin writing a product description, you need to list all the specs and features and be
sure that you translate it to benefits. The feature is about your product and the benefit is the
explanation of what your feature does for your readers.
3. Tone of voice
Your tone will differentiate you from your competitors that are why you need to ensure that you
entice your readers. You need to provide a strong impression about your company personality and
culture. Make sure that you let your personality shine in your content and it is better if you add
some humor.
4. Scannable format
In order to entice individuals to buy your product, you need to read your copy. The format you use
need to be scannable. Your product needs to have straightforward headline, engaging story as well
as bullet points. The smallest font size you need to use is 16 and you also need to use different
colors in order to attract attention.
5. Create a first draft
The time you know your buyer persona and have a planned content, you will not have a hard time
in writing the first draft. It is not easier to write your first draft since you have what you need. With
this, you need to go through your features list, objections and benefits. If you have list that is short,
be sure to include the most essential benefits first before writing the least important.
6. Edit your text
To boost your persuasiveness, you need to edit your text. Editing the text does not mean correcting
the grammar mistakes and typos alone because you need to edit it to make it more persuasive,
engaging and readable. In doing this, you need to read your list of benefits and features to make
sure you do not miss anything. You also need to check the engagement level and be sure to improve
the readability by replacing the difficult words with simple words. You also need to replace the
generic phrases with certain details to increase credibility.

2. 7. Optimize copy for search engines
If you write your buyer persona, you are automatically optimizing your descriptions for search
engines. With this, you need to avoid jargons and it is better to consider the key phrase in your
subheadings, body text and headline.
Relying with Product Description Writing Service
If you get online help, be sure to communicate with the best product description writer. You need to
choose a service that has the dedication in giving clients and customers that exceptional description
that will not just inform but also entice customers in trying it. The service you choose will be your
help in building an online presence that you need.
In optimizing content, they can also help you with it and they can give the best and expert
assistance so that you no longer need to worry. What you need to do is to send your order and they
will be the one to do the rest.
Utilize Who, What, When, Why, How and Where Method
Whether you want perfume description, following the 5HW method will help you a lot. To male
compelling product description, here is what you need to do.
 Who: Define your audience. Keep in mind the gender of your audience, whether it is men or
women. You also need to know the age group, whether it is retirees or college kids.
 What: You need to give the basic details of your products, which include attributes like
materials, functions, product features and dimensions.
 Where: Tell where to use the product, whether it is use for outdoor or indoor. Tell whether
it is use in home or car. Whatever it is, you should be sure that you give the information
needed for the readers to know about it.
 When: “When” is about when should the person use the product. It is meant on a certain
occasion, during a certain time of the day or seasonal. You need to point out if the product
can be used every day or not.
 Why: Tell why the product is better or useful compared to others. It can be about quality
that it has.
 How: Be sure to tell how the product works. It may not be needed for each product, but if
you are selling electronics or moving parts, this is necessary.
Moreover, you are lucky because there are perfume descriptions examples that you can check out
online. If you have a hard time to get started, you can check out some examples because it will be
your guide to know what you should do. If you need other examples, just search the internet and
you will find what you are looking for.
Note: In perfume descriptions, you need to follow what is written above. You need to list the
features and benefits of it because it is essential. Be sure that you do not forget any important
information about the product.

3. When you are done on what you need to do, the next step you need to consider is what the best
format you will use is. It is better to have list of bullet points covering the most essential product
details. Keep in mind that bullet points should be used for short phrases and specs for easy reading
and quick reading. If you know what to do with your product description, start today while you
have enough time.
Learn proper ways in writing a product description today!