Finding the Hidden Job Market: An Adventure in Layoff Land

1. Finding the Hidden Job Market
- An Adventure in Layoff Land
Kay Roseland

2. First Steps
• Business Cards: vistaprint.com
• Resume
• Cell Phone
• Apply for Unemployment
• Hit the network!

3. Web Search
• Apply directly to companies you are targeting
• Use the same password; not your email
password
• Start a list of your Accomplishments
• Have your resume (Roseland) and a vanilla
cover letter (RoselandCoverLetter) ready
• Amend as needed
• Use Indeed.com for quick searches in your
field

4. LinkedIn
• Update your profile from your resume
• Import your yahoo, gmail addresses and
email each appropriate contact with a
short, specific note attached
• “Please be my contact at LinkedIn; I met
you at the Marketing Communications
networking event.”

5. LinkedIn cont.
• Give recommendations
• Ask for recommendations
• Both need to be sincere, from articulate
people
• LinkedIn trainers
• Groups are golden!!!

6. Prepare for the Ups and Downs
• Exercise: walking is free
• Winter: walk inside malls, office buildings
(read directories first)
• Spring: hit the parks, smell the flowers
• You’re going to be down later in the day
• In the words of Scarlett O'Hara:
• ……………“Tomorrow is another day…”

7. Prioritize
• 1st: Networking
– Get the word out
– Update and maximize LinkedIn
• 2nd Web sites
– Direct to company
– Indeed
• 3rd Research
– St. Thomas Library
– James J. Hill

8. Thank you, George Dow
(Right Management)
• 1st five minutes: dance
– 60% visual
– 33% Tone
– 7% Verbal

9. Thank you, George (cont.)
• 1/3 research, prep
• 2/3 networking
• 3 contacts a day (1, 3, 5)

10. Thank you, George (cont.)
• They need | I have | Competition
• Challenge | Action | Results

11. Thank you, George
• Fit (culture)
– Who do I want on my team?
• Sponsorship (trust)

12. Checking out future employees
Now:
• 45% of employers will check social
networks of a future employee
Then:
• 12.5% would use Facebook, LinkedIn

13. Be creative
• Networking breakfast, U. of St. Thomas
• Overheard “ I’m not a detail person, that’s
why I need a detail person…”
• Presented card:
– “……….. Kay Roseland, detail person…..”
– Next day received a phone call for an
interview

14. ReferenceUSA
• Database available at your library
• Shows key data on MN companies
– # of employees
– Approx annual sales
– Credit rating
– Key executive names
• Can find SIC codes of companies you like

15. When should you apply?
• If you have 66% or more of the
requirements

16. Thank you, Sagepresence
• Key to networking success:
– Focus on Others
– What value can I bring them through my
network?
– It’s NOT all about ME…..
– “Networking Fatigue”
– When it becomes important, when we’re in
transition: we freeze…go to top, repeat

17. Thank you, Sagepresence
• Ask leading questions
• Show appreciation
– Did you yell “Yay”?

18. Thank you, Sagepresence
1. Listen actively
2. Restate facts
3. Ask again

19. Thank you, Sagepresence
• Help others -- the Universe
• Appreciation
• Their need  your network  their happy
endings

20. Prepare for the Ups and Downs,
Part II
• You’re going to be down later in the day
• In the words of Scarlett O'Hara:
• ……………“Tomorrow is another day…”
• Quite often when I’d had a really bad
ending to a day, the next day brought
new opportunities…..
• To ensure this, take action
• Universe: give so you get

21. Finding the Hidden Job Market
• 70% of jobs are not listed on monster,
career builder, etc. (HJM)
• If you are searching with large companies,
get comfortable with on-line applications
• In this economy, the majority of growth is
coming with small and medium size
companies

22. 3 Key Points
• Be positive
• Hang around with employed people
• Give more than you get

23. One final thought……….
• There are times when it is hard to believe in the future,
when we are temporarily just not brave enough. When
this happens, concentrate on the present. Cultivate le
petit bonheur (the little happiness) until courage returns.
Look forward to the beauty of the next moment, the
next hour, the promise of a good meal, sleep, a book, a
movie, the likelihood that tonight the stars will shine and
tomorrow the sun will shine. Sink roots into the present
until the strength grows to think about tomorrow.
Ardis Whitman

24. Or: In the words of
Scarlett O’Hara……………..
• Tomorrow is another day………..
http://www.linkedin.com/in/kayroseland
Shareology at:
http://kayroseland.wordpress.com