Momentum Account Based Marketing (ABM) Overview
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Introduction to Momentum Account Based Marketing (ABM), the world's most successful ABM agency.
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Momentum Account Based Marketing (ABM) Overview
- 2. Trends An average of 54% of enterprise marketing budget is spent on ABM. 80% of marketers say ABM outperforms other marketing investments Enterprise organisations plan on doubling the amount that they spend on ABM programmes this year. 80%54% x2
- 3. World’s leading account based marketing agency, blending account insight, creativity and content to accelerate growth in enterprise accounts.
- 4. In numbers 230 accounts covered 39 countries we’ve created account based marketing activities in 2,991 assets delivered including research
- 5. Account selection Planning & Insight Messaging & Propositions Content & Comms Execution & Engagement + Know your customers + Profile key contacts + Create a strategic account plan + Build a compelling account vision + Prioritise focus areas + Deliver a customer-facing strategy + Custom content + Target stakeholders + Execute across channels + Build relationships + Transform customer perception + Act on customer feedback + Choose relevant accounts + Scope the opportunity + Size the benefit Our Framework
- 6. Grow account value & Share of Wallet Increase your relevance Improve Sales & Marketing alignment Build stronger customer relationships • Number of early stage engagements • Request for advice & thought leadership • New opportunities in pipe • Achieving revenue & Share of wallet goals • Value of de-risked deals & successful bids • New customer initiated conversations • Uplift in customer feedback • Net new relationships with decision makers • Increase in collaborative engagement • Strength of feedback from account teams on effectiveness
- 8. © Momentum ABM 2015
Notas do Editor
- Specialisation – ABM is different from mainstream marketing and it’s all we do. You get access to ABM thought leadership based on our work with multiple clients. Scalability – MSA type arrangement allows you vto flex capacity up and down and Momentum has in-depth expert resource. We can deploy different service models according to your requirements (slide 32). We know scalability is probably the #1 issue for the people we are targeting. Agility – something about you gain access to a highly skilled ‘virtual’ extension to your team that builds up expertise in your business and can delier at very high speed to match sales requirements There’s a 4th point in my head around trust – you need an agency you can trust to perform in front of your sales team, trust to share commercial confidences with etc. But maybe that’s too woolly.