A recent study conducted by Voth Nixon Group demonstrates that women seek to make a positive impact through their investments. The results show that, as opposed to their male counterparts, women investors are 12% more inclined to invest in businesses which seek to produce beneficial social outcomes and/or mitigate environmental damage.

1. Voth Nixon Group Study Shows Women Try To Make A Difference With Their
Investments
Summary: Women are more inclined to take social and environmental issues into consideration.
A recent study conducted by Voth Nixon Group demonstrates that women seek to make a
positive impact through their investments. The results show that, as opposed to their male
counterparts, women investors are 12% more inclined to invest in businesses which seek to
produce beneficial social outcomes and/or mitigate environmental damage.
Conversely, male investors replied that they are more likely to favor high returns rather than to
be deterred by the environmental or social implications of their investments, even though
performance statistics reveal that returns are not directly linked to an investor’s personal values.
The study’s findings also uncover that women investors are more prone to reply that ethical,
social or environmental considerations influence their lives; however both genders agree that
such considerations are very likely to impact vital industries, with 39% of the respondents
admitting that they have boycotted or refrained from using a business because of their conflicting
ethical standards.
Commenting on these results Steven T. Carter, Chief Investment Officer of Voth Nixon Group,
said: “With ethical implications impacting so much of our industry’s operations it comes as no
surprise that women are increasingly taking their values into account when it comes to where
they place their capital. On the bright side, when it comes to ethical funds, the need of choosing
strong returns in place of personal values isn’t completely necessary given their consistent
performance since 2010”.
“At Voth Nixon Group, we have noticed an increasing number of women making investment
decisions that support their values and ethical standards, with women now representing 57% of
individuals that contribute to ethical funds even though they make up only 35% of our total client
base. Likewise, women that have chosen ethical funds invest more on average than men, $25,000
compared to $16,000”.
About Voth Nixon Group
VOTH NIXON GROUP is a global asset administration group, managing capital for both
institutional and retail investors across the world. Our aim is to provide solid fund performance
across various asset types in which we know we have a viable competitive edge. At VOTH
NIXON GROUP your goals are important to us.
Address: International Commerce Center (ICC Tower), 1 Austin Road, West Kowloon, Tsim Sha
Tsui, Hong Kong.
info@vnxgroup.com
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