10 Steps to help you plan and launch a successful online marketing campaign.

1. 10 Steps To Better
Online Marketing
Created By Karim Gargum www.KarimGargum.com
Copyright © 2008 Karim Gargum. All rights reserved.

2. Step 1 – Start with the end in mind
• What’s the purpose of the marketing
campaign?
• What results do I want to see at the end?
• Set clear goals to measure success
accurately
Copyright © 2008 Karim Gargum. All rights reserved.

3. Step 2 – What’s the hook?
• What will you build your campaign around?
• Brand attributes? Service innovation?
Special promotion?
• Are you brand building or just trying to
boost sales with an aggressive promotion?
Copyright © 2008 Karim Gargum. All rights reserved.

4. Step 3 – Which online tactics?
• Display? SEM? Viral? Social? Decide
which tactics you want
• Combine multiple tactics to give your
campaign a richer texture
• Different tactics impact sales faster/slower
than others
Copyright © 2008 Karim Gargum. All rights reserved.

5. Step 4 – Gearing up for Launch
• Do you need new banner ads? SEM ads?
SEM keywords? New webpages? Amend
existing pages?
• Peer into the nooks and crannies of your
online assets
• Feature your ad campaign consistently.
Copyright © 2008 Karim Gargum. All rights reserved.

6. Step 6 – Are you tracking it all?
• Is the tracking all set up and working?
• Are you tracking the right things? (hint:
More than just impressions and clicks.)
• Beware of analysis paralysis. Focus on
established key metrics
Copyright © 2008 Karim Gargum. All rights reserved.

7. Step 7 – Launch imminent
• Are you ready to launch? Is everything in
place?
•Are customer services, sales, tech support
aware of your campaign?
• Make sure you’ve spread the word within
your company.
Copyright © 2008 Karim Gargum. All rights reserved.

8. Step 8 – You have lift-off
• Your marketing campaign is live. YES!
• Do post-launch check of all ads and click-
throughs
• Make sure campaign-specific landing
pages are working and being tracked
Copyright © 2008 Karim Gargum. All rights reserved.

9. Step 9 – Feedback loop
• Check initial campaign data for early
warning signs
• Don’t be too hasty, sometimes a little extra
time is all a specific ad needs to work
Copyright © 2008 Karim Gargum. All rights reserved.

10. Step 10 – Evasive manoeuvres
• Amend and adjust your campaign as
required
• Replace or amend non-performing ads,
landing pages, ad placements
• Start working on your next campaign!
Copyright © 2008 Karim Gargum. All rights reserved.

11. About The Author
• London based online marketing specialist
with over six years experience marketing
retail financial services
• Find out more at
www.KarimGargum.com
• Follow me on twitter
http://twitter.com/Kazimor
Copyright © 2008 Karim Gargum. All rights reserved.