- Encouraging creativity and communication between all departments, from R&D and Formulations to Marketing and Branding
- Uncovering new ways of doing things, evaluating innovation processes and generating packaging ideas by working together
- Finding packaging solutions from others and together through collaborative problem solving
- Embracing new ways of interacting across departments to change and innovate your business model
Presentation by Rimma Driscoll - Associate Director EMEA Global Business Development - Proctor & Gamble
2. Rimma Driscoll
Global Business
Insert photo Development
INNOCOS
November 27, 2012
Š P&G 2010
3. For Discussion . . .
1. About P&G
2. C+D: What is it and why is it
important?
3. Examples: C+D at work
4. About P&G . . .
⢠300 brands; sales 180+
countries
⢠Operations in ~75 global
markets
⢠Built on Partnerships
⢠Driven by Innovation
⢠Global Advertising Leader
⢠Established: 1837
⢠HQ: Cincinnati
⢠Sales: $83.7 Billion
⢠Largest CPG Company in the World
5.
6. Our Brands . . .
⢠Among the Most Trusted in the World
⢠25 Billion-Dollar Brands
7. Our Values . . .
P&Gâs Brands and
People Improve
the Lives of the
Worldsâ
Consumers.
8. What Drive Us . . .
We are The Innovation
Purpose- Consumer is Our
Driven and is Boss. Lifeblood.
Values-Led.
9. Our History . . .
James Gamble
William Procter
We are a company founded in
and grown by partnerships.
Itâs in our DNA. Itâs who we are. How we work.
10. For Discussion . . .
1. About P&G
2. C+D: What is it and why is it
important?
3. Examples: C+D at work
12. Innovation is how weâve grown . . .
List of Firsts:
1879 IVORY white soap equal in quality to imported castiles
1911 CRISCO all-vegetable shortening
1933 DREFT synthetic household detergent
1946 TIDE heavy-duty laundry detergent
1955 CREST toothpaste to prevent tooth decay
1960 DOWNY rinse add fabric softener
1961 HEAD & SHOULDERS anti dandruff shampoo
1961 PAMPERS affordable, mass-marketed disposable diaper
And the list goes onâŚ.
2003 MR. CLEAN MAGIC ERASER unique scrubbing sponge
2005 TIDE COLD WATER superior cleaning in cold water
2007 BRAUN PULSONIC first self cleaning electric razor
2008 ALWAYS INFINITY absorbs 10X its weight
2012 TIDEPODS 3-in-1 laundry product
13. Strengthening Our
Innovation
Program and
Pipeline
To consistently win with consumers
around the world across price tiers
and preferences, and to consistently
win versus our best competitors, each
P&G product category must have a
full portfolio of innovation.
This is a top priority at P&G.
14. How to get there . . .
We canât be everywhere. Think of everything.
And we certainly canât be first and the best by
thinking we can . . .
Especially not at the speed with which the world now
operates.
To deliver what consumersâ need, in an efficient and
cost effective way ⌠that is still market leading ⌠we
need to tap the ideas of the worldâŚ
15. Tap the innovative power
of the world
> 8,000 R&D
2 MILLION
Scientists/Engineers
16. Toward that Aim . . .
⢠We started Connect + Develop just over 10 years
ago.
⢠It began as an area within P&G that brought
innovation in, and took it out
⢠Itâs become core to how we innovate,
across all our brands, and across
the company
17. ⢠>70 C+D Leaders Worldwide
⢠11 Regional C+D Hubs
NA, LA, Europe, Israel, India, China, Japan
⢠1,000s of networks
⢠100s of university partners globally
18. GBD âVillageâ Internal P&G
External Resource
⢠Oakland
⢠Evaluserve
Consultants/ ⢠Beanstalk
Service Providers ⢠E&Y BUs Regional
EcoSystems
⢠C&FS
Strategic QA R&D
Partnerships Data Sources
⢠Labs ⢠Mintel
⢠Universities
⢠Governments
PS&RA GBD Acctg ⢠Cap IQ
⢠Euromonitor
⢠Etc.
Technical Infolytics Tax
Bankers/
EcoSystems Legal Advisors
22. Core Traditional Alternative
Capabilities P&G
Technology R&D
P&G Product concept R&D
Manufacturing PS
Business
Brand Equity Marketing
Model: Marketing CMK/Mktg
Deconstruct Selling Sales
Distribution Distribution
into
Shared Services Back office
capabilities
KEY P&G Partner
23. Business Model Examples at P&G
Build & Extract Value
Accelerate Innovation
Technology In-
Trademark In-
Brand Lease
Outsourcing
Outlicense
Traditional
Trademark
Product &
Franchise
License
license
P&G
Capabilities
JV
JV
Technology
Product concept
Manufacture/Service
Brand Equity
Marketing
Selling
Distribution
Shared Services
Key P&G Partner Both
27. OlayÂŽ Regenerist
Anti-Aging Eye Roller
⢠Micro-rollers massage in hydrating
anti-aging treatment
⢠#2 selling Olay product globally
⢠Content Manufacturing Agreement with
Japanese company and Universal Packaging
of California
28. Innovation in Packaging
Partnered with the Waste and Resources Action
Program (WRAP) in UK to deliver innovation that
enables packaging reduction without compromising
integrity.
14% Less Plastic
Before BOWS After BOWS
38.7 grams 33.2 grams
Thicker Thinner
32. Renewable Materials
⢠Supplier partnership: sustainable innovation
⢠Braskem, SA, of Brazil
⢠Introducing with Pantene Nature Fusion
products in 2012
Aiming to meet P&Gâs sustainability needs, Braskem offered a
renewable, sustainable, sugarcane-derived plastic.
Pantene Nature Fusion launched in the new packaging in North America
in 2012; additional packaging innovation is underway.
34. OlayÂŽ Regenerist
⢠In-licensing technology agreement with
small French SME, Sederma
⢠Category-changing anti-wrinkle cream
⢠Additional upstream projects underway
At a technical conference in Europe, P&G first learned of a new peptide
technology and met members of a small French cosmetics company,
Sederma.
Sedermaâs work became a key component in the blockbuster product,
Olay Regenerist, which quickly became a global market leader, beating
$350 boutique creams.
35. Oral-BÂŽ PulsonicÂŽ
Toothbrush
⢠Development sourcing relationship with
a Japanese company
⢠Category-advancing product in one year
⢠Ongoing, expanded relationship, including
Master Joint Development Agreements
P&G Oral Care had a pulsating toothbrush on the drawing board, with five
years needed for development.
The partnership, coupled with additional P&G R&D, resulted in the Oral-B
Pulsonic Toothbrush. It launched in less than a year.
Two brothers-in-law, competing for the same raw materials. Their joint venture to negotiate better supplier pricing, led to the creation of the Procter & Gamble Company in 1837.
We have recently reaffirmed our commitment to innovation: strengthening our innovation program and pipeline is a top priority at P&G. Tide PODS is just one example of P&G innovation that obsoletes existing products or creates entirely new product categories.
One way GBD has helped boost internal collaboration is through our review of submissions. www.pgconnectdevelop.com is our externally facing website, where anyone can submit innovations for consideration. These are reviewed by people in the relevant business units / functions who best know if these innovations will be of interest or a strategic fit for the Company. These submissions can be shared across different business units, which encourages internal collaboration and discussion of potential solutions and opportunities.
We donât just look for upstream technologiesâŚwe look for packaging, processes, fully cooked projects..a wide range of opportunities.
Video runs
As ongoing partners, P&G shared with Brazilian company, Braskem SA, P&Gâs sustainability goals and vision. Braskem one day offered a renewable, sustainable, sugarcane-derived plastic. Introduced with Pantene Nature Fusion products in 2012. Work is now underway on additional brands. The new material is being made in an innovative process that transforms sustainably harvested sugarcane into a high-density polyethylene plastic â that is 100% recyclable.
P&G Skin Care was looking both internally and externally for anti-wrinkle technology options for next-generation Olay products. At a technical conference in Europe, P&G first learned of a new peptide technology and met members of a small French cosmetics company, Sederma, who had developed an exclusive version of Peptide. With the resulting partnership, Sedermaâs work became a key component in the blockbuster product, Olay Regenerist, which quickly became a global market leader, beating $350 boutique creams.
P&G Oral Care was looking for a strategic expansion of its dental care line. A pulsating toothbrush was on the drawing board, but still had up to 5 years in development. Through C+D, the company found a Japanese firm with a product matching P&Gâs vision. The partnership, coupled with additional P&G R&D, resulted in the Oral-B Pulsonic Toothbrush. It launched in less than a year.