2. One of the ‘biggest’ annual syndicated study tracking employment
trends, employee engagement cycle and corporate perceptions among
the white collar employees in India
Very large sample base of over 16,500 current and prospective
employees surveyed online in April-May 2007
Covering employees of over 4,700 companies of various sizes from all
types of industry segments, sectors, job functions and hierarchy levels
Backed by a robust research methodology making the data
representative of 160 million urban Indians
Study Overview
3. A large-scale online survey conducted in April - May 2007. Sampled over
16,300 complete and usable responses (9,000 salaried employees)
Online survey conducted using one of the leading portals in India as well as
Google search ads
Data made representative of the entire urban Indian population by using
appropriate 'demographic multipliers' derived from a land survey, which was
conducted by JuxtConsult during March-April 2007, sampling over 10,000
households in 31 cities (till 20,000 population size towns) spread across all the
4 regions of the country
Only authentic Govt. of India data used for deriving representation ‘weights’
Methodology
5. Average age of getting the ‘first job’ is 22.7 years
Average years of work experience is 12.6 years
(increases with increase in size of the company)
Average tenure per job is 4.7 years. However, tenure
with the ‘current company’ averages much higher
The white collar world!
7. Only 1 in 5 has a ‘professional’ educational degree
Only 1 in 8 has a ‘claimed’ monthly family income of
over Rs.50K
Most below 20K monthly family income households are
‘single income’ households
6 out of 10 still do not have a credit card, but 9 out of
10 own a mobile phone
The collars appear greasy…
8. Educational Profile by Stream
32%
18%
47%
3%
School
Professional Stream
General Stream
Others
9. Monthly Individual vis-à-vis Household Income (Rs.)
46%
3%
12%
25%
13%
3%
12%
17%26%
42%
0%
10%
20%
30%
40%
50%
Upto 10K 10K-20K 20K-50K 50K plus Not specify
M onthly Individual
Income
M onthly
Household Income
10. On an average, 1 senior manger manages only 6 white
collar employees. Larger companies show the best
turnover-to-employee efficiencies
Participation in company’ growth (stock options),
followed by company provided accommodation and
transportation are the most desired perks in relation
to their current availability
IT and Telecom come out as the most aspired for
industry verticals
…But the shirt wrinkle-free
11. Industry Distribution by
Current Job
Distribution by
Desired Next Job
Change
Most Desired
IT - Software 5% 25% 20%
Telecom 4% 21% 17%
Architecture / Home Décor / Interior Designing 1% 8% 7%
IT – Hardware 2% 7% 5%
Hospitality (Airlines / Hotels / Travel & Tourism) 3% 5% 2%
Least Desired
Transportation / Distribution / Delivery / Courier 5% 2% -3%
Healthcare / Pharmaceuticals / Biotech 7% 1% -6%
Industrial Products / Machine Tools 8% 2% -7%
Education 7% 0% -7%
Defense / Govt. / Ministry 10% 2% -8%
12. 3 out of 4 white collar employees are ‘fence sitters’
8 out of 10 are open to a change/move in the next 6 months
Dissatisfaction with current salary and designation, together with
a ‘felt sense’ of lack of self-growth are largely what ‘trigger’
fence-sitting and quitting
‘Hygiene’ factors largely about employee’s ‘self-growth’, ‘add-
on’ motivators largely about ‘company-growth’
Corporate ‘brand image’ critical in attracting prospective
Shirts of ‘others’ seem whiter!
14. The emerging ‘employee engagement’ model!
Work & Work Environment
Motivations De-motivations
DissatisfactionSatisfaction Fence Sitting
Monitor
Manage
Continue Leave
SameCompany
NewCompany
Monitor
Manage
X
“self
growth”
“company
growth”
RetainMotivate - Attract -
Added Motivators
Tangible – Company reputation
Intangible – Work environment,
facilities and management
leadership and values
Hygiene Factors
Tangible – Salary, Designation
Intangible - Learning opportunities
and job content
Salary
Designation
Learning opportunities
Work environment
Job content
Transparent decision-making
and appraisal system
15. Over half the ‘fence sitters’ are seeking jobs ‘actively’
On an average each individual using 2 search modes
Print recruitment ads and online job sites are the most used modes
Word of mouth referencing has ‘landed’ the most current jobs
Recruitment consultants show the most effective ‘conversion’ ratio
Recruitment consultants and online job sites are likely to gain the
most in terms of future usage
The laundry shops!
16. TOI (Ascent) is the most top of mind as well as most used
recruitment ad newspaper/magazine. Malayala Manorama shows
the most impressive ‘secondary-to-primary’ usage share
conversion ratio
Naukri is the most top of mind as well as most used job portal. It
also shows the most impressive ‘secondary-to-primary’ usage
share conversion ratio
ABC Consultants is the most top of mind as well as most used
recruitment consultant on preferred basis. Mafoi is the most
used recruitment consultant on multiple usage basis (secondary
usage share)
The most famous laundry shops!
17. Corporate leadership associations!
Criteria Top Company % Associating
Sample base range 9,000 to 16,730
Best employer Infosys 26%
Most desirable (to work in) Infosys 17%
Best corporate reputation in the country Reliance 24%
Best top management leadership Infosys 19%
Globally most competitive Indian company Tata 23%
Most professional business processes and practices Reliance 20%
Most state-of-art work facilities and amenities Infosys 22%
Most employee-friendly values and work culture Infosys 21%
Best training ground for developing top quality managers Infosys 18%
Most ethical in conducting business Tata 30%
• Infosys tops on 6 out of 10 corporate leadership associations
18. HR leadership associations!
Criteria Core /
Industrial
Consumer
Goods
Consumer
Services
Banking &
Finance
IT
Sample base range 730 - 1,100 445 - 650 400 - 630 450 - 665 890 - 1,275
Best salary packages Reliance – 19% Reliance – 13% TCS – 9% ICICI – 13% Infosys – 18%
Attracts the best talent Reliance – 17% Reliance – 16% Tata – 37% ICICI – 21% Infosys – 20%
Retains the best talent Tata – 17% Tata – 16% Tata – 39% ICICI – 18% Infosys – 19%
Most exciting company to work in Tata – 23% Tata – 10% Tata – 37% ICICI – 14% Infosys – 17%
Best learning opportunities & training Reliance – 16% Reliance – 12% Tata – 41% ICICI – 15% Infosys – 24%
Reputation of top management Tata – 18% Tata – 15% Tata – 12% ICICI – 15% Infosys – 22%
Best employee welfare policies Tata – 21% Tata – 37% Tata – 16% ICICI – 19% Infosys – 23%
Best employer Tata – 19% Reliance – 26% Tata – 27% ICICI – 14% Infosys – 20%
• Clear industry favorites, especially in services, banking and IT
19. • Insightful understanding of key HR trends and issues – academic backgrounds and
socio-economic profiles, work experience, employment tenures, salary levels and
benefits, etc.
• Comparative and expected future trends - by industry segments, sectors, size of
companies, job functions, hierarchy levels, etc.
• Employee speak - key factors in choosing a job, job expectations, satisfaction,
motivators and demotivators, their definitions of good job content and HR policies
• Job search dynamics - active versus passive searchers, preferred search modes and
their usage and effectiveness levels, preferred intermediaries (offline and online)
• Corporate brand perceptions - attractiveness of companies on key corporate
leadership and HR parameters (overall as well as industry level)
India Employee Speak 2007 Study
Unveiling the White Collar World!
20. 4 Main Syndicated Reports
1. Current white collar employment trends
and practices
2. Current job search behavior and
preferences
3. Current employee expectations,
motivations, satisfaction and desired
improvements
4. Current company perceptions on key
corporate and HR parameters
Possible Supplementary Reports
• Category Reports* (examples)
– Industry specific (IT/ITES, Consumer
Goods, Consumer Services, industrial
Goods, Banking/Finance)
– Function specific (Marketing,
Finance/Accounts, Admin & General
Management, IT)
• Segment Reports* (examples)
– Women (vis-à-vis men)
– Qualified Professionals (vis-à-vis
general qualification ones)
– Fresher (vis-à-vis the working ones)
* depending on the sufficiency of sample size of relevant respondents
India Employee Speak 2007 Study
List of Reports
21. • Each of the 4 Main Reports : Rs. 35,000* / USD 1,000
• Special 4 Pack Offer : Rs. 1,00,000* / USD 3,000
• Each Supplementary Report : Rs. 1,00,000* / USD 3,000
• Payment Terms : 50% advance
: 50% on delivery of all ordered reports
• Delivery Timeline : If ready, immediately on advance payment
: Otherwise 7-10 days per report from the date of
order (receipt of advance payment)
India Employee Speak 2007 Study
Pricing of Reports
* 12.36% service tax extra
22. About JuxtConsult
• A pioneer in conducting highly robust large scale online
studies
• A portfolio of well accepted syndicated research products
in the Indian online space – ‘India Online’, ‘NRI Online’,
‘Online Brand Tracks’, ‘Website User Friendliness Index’
• A joint venture of Indicus Analytics, a leading economic
research firm and Webchutney, one of the largest full
service interactive agencies in India