FILM260 Flipbook Assignment

1. CC photo created by Jason Howie
Image from: https://www.flickr.com/photos/jasonahowie/8583947713
Why choose
M-Commerce?
The rise and the risk of mobile commerce
FILM260 – Digital Media Trends

2. there is a more distinct
swing towards mobile devices
such as smartphones and tablets
and as a result, retailers can no
longer view mobile devices
as a minor consideration
in the consumer path to purchase.
CC photo created by Pixabay
Image from: https://www.pexels.com/photo/smartphone-ipad-tablet-white-40739/
Today…

3. In 2013, Canada experienced the
growth of smartphone usage to
47% from 34% in 2012. [1]
Furthermore,
CC photo created by Kaboompics/Karolina
Image from: https://www.pexels.com/photo/man-drinking-coffee-and-using-digital-tablet-6362/
Because…
53% of adults own a tablet in
North America. [2]
And,
tablet users consume 25% more
page views than smartphone
users due to its screen size. [3]

4. As a result…
…brands are revising their advertising method to reach their target audience
in an increasingly mobile society. [4]
CC photo created by Unsplash
Image from: https://www.pexels.com/photo/buildings-skyline-skyscrapers-sky-26325/

5. But this entails that
companies are trying to
collect information about
consumers’ habits and tastes
in order to grasp a better
understanding of their target
audience through different
methods. [5]
CC photo created by Link Humans
Image from: https://www.flickr.com/photos/linkhumans/17362908918

6. CC photo created by Pixelkurt
Image from: https://pixabay.com/p-998990/?no_redirect
CC photo created by freestocks.org
Image from: https://www.pexels.com/photo/android-smartphone-technology-mobile-
phone-15092/
For instance,
popular Android apps collect device location roughly every three minutes. [6]
It is no surprise that your every move is being captured.

7. some retail stores have
set up high-tech
mannequins to gather
information from
connected on-lookers to
create business
insights. [3]
And,
CC photo created by oripdx
Image from: https://pixabay.com/p-1065112/?no_redirect
CC photo created by Colin Rose
Image from:
https://commons.wikimedia.org/wiki/File:Holt_Renfrew_Mannequins.jpg

8. However, people took action once…
… they realized the amount of personal data being collected by these apps and technologies. [6]
This shows that people were unaware of the breach in contextual privacy in mobile life.
CC photo created by Jeshoots
Image from: https://www.pexels.com/photo/hands-coffee-smartphone-technology-4831/

9. …mobile is being used as an intrinsic social platform to bind different networks of people. [3]
People also need to realize that…
CC photo created by Shaunleeyh
Image from: https://en.wikipedia.org/wiki/File:People_using_free_WiFi.jpg

10. Unfortunately,
in an interconnected world,
mobile can become ill-
equipped to deal with threats
of hacking and cyber-attack
[7].
CC photo created by bykst
Image from: https://pixabay.com/en/cyber-attack-virus-protection-1654709/

11. Despite these issues, all the numbers are pointing to a steady shift towards mobile.
CC photo created by Photo Mix
Image from: https://www.pexels.com/photo/person-using-black-and-white-smartphone-and-holding-blue-card-230544/

12. In February,
an IMRG report claimed that in the fourth quarter of 2015, over half of online sales (51%) were
made through mobile devices, a rise of 11% on the previous year. [8]
CC photo created by Media Modifier
Image from: https://pixabay.com/en/online-sales-ecommerce-technology-2108028/
CC photo created by Max Pixel
Image from: http://maxpixel.freegreatpicture.com/Buy-Internet-Technology-Business-
Store-Online-1673585

13. CC photo created by Wikimedia Commons from Wikipedia
Image from: https://en.wikipedia.org/wiki/File:Ecommerce_sales.jpg
CC photo created by Max Pixel
Image from: http://maxpixel.freegreatpicture.com/Bank-Cards-E-commerce-Electronic-Payments-2109610
Research showed that…
m-commerce will reach $284 billion,
or 45% of the total US e-commerce
market, by 2020. [9]
M-commerce is on the cusp of
becoming the go-to habits for
shoppers.

14. As the mobile grows,
retailers should expect to see m-commerce become more integrated into consumers’ daily lives.
CC photo created by US Department of Agriculture
Image from: https://www.flickr.com/photos/usdagov/28697591485
CC photo created by Daniel Foster
Image from: https://www.flickr.com/photos/danielfoster/14441128264

15. So what could possibly happen?
As a result brands will recognize that m-
commerce is an important way to enhance
their brand, increase their sales and keep up
with competitors. [10]
CC photo created by Weilinlow
Image from: https://commons.wikimedia.org/wiki/File:APEX_Business-IT_Global_Case_Challenge_2015.jpeg

16. Earlier in 2014, Apple reached out to companies with highly successful mobile apps to propose integrating
one-touch checkout via Apple Pay. Businesses like Sephora, MLB.com, Panera Bread and 7 other big
businesses have said yes. [11]
CC photo created by Mike Lau
Image from: https://www.flickr.com/photos/ljrmike/13969170062

17. In this case,
it shows that businesses are
investing money in convenience to
increase customer experience so
that it can lead to increased check
out rates because shopping cart
abandonment was a real issue in
m-commerce. [12]
CC photo created by Pixabay
Image from: https://www.pexels.com/photo/computer-connected-digital-finger-270664/

18. CC photo created by 422737
Image from: https://pixabay.com/en/hand-mobile-note-list-embassy-859514/
retailers will get better at
advertising on mobile and
optimizing their m-commerce
experience before their e-
commerce experience in order to
capitalize on this. [12]
One must note that

19. retailers who are re-inventing their marketing strategies to reach an increasingly mobile target
market will have a much larger head-start against those that are resistant to change.
Therefore,
CC photo created by Nguyen Hung Vu
Image from: https://www.flickr.com/photos/vuhung/14565350736

20. CC photo created by PourquoiPas
Image from: https://pixabay.com/en/tablet-living-room-dog-woman-girl-843798/
In this digital world, the development of m-
commerce should occur along with the sense
of security. Today our digital footprint can be
easily tracked. As the consumers become very
receptive to new conveniences like m-
commerce, companies need to incorporate
very clear rules/outlines regarding the
protection of one’s personal and financial
information to prevent the misuse. Otherwise,
the adoption of m-commerce will likely cause
an issue.
However, most importantly,

21. [1] Eichler, Leah. “Sorry to be rude, but my smartphone needs my attention.” The Globe and Mail, https://www.theglobeandmail.com/report-on-
business/careers/career-advice/life-at-work/sorry-to-be-rude-but-my-phone-needs-me/article14706158/. Accessed 31 May 2017.
[2] Matrix, Sideneyeve. “Digital Literacies.” 1 May 2017. Lecture.
[3] Matrix, Sideneyeve. “Mobile Technology.” 15 May 2017. Lecture.
[4] Gregory, John. “Mobile Devices Important in Shopping Behavior.” Huffington Post, http://www.huffingtonpost.com/john-gregory/mobile-devices-important-
_b_4326448.html. Accessed 31 May 2017.
[5] Aderssen, Erin. “Digital overload: How we are seduced by distraction.” The Globe And Mail, https://www.theglobeandmail.com/life/relationships/digital-
overload-how-we-are-seduced-by-distraction/article17725778/?page=all. Accessed 31 May 2017.
[6] Dwoskin, Elizabeth. “Apps Track Users – Once Every 3 minutes.” The Wallstreet Journal, https://www.wsj.com/articles/apps-track-usersonce-every-3-minutes-
1427166955. Accessed 31 May 2017.
[7] “Home, hacked home; The internet of things.” The Economist, http://www.economist.com/news/special-report/21606420-perils-connected-devices-home-
hacked-home. Accessed 31 May 2017.
[8] Ambasna-Jones, Marc. “One-click checkouts and pay-by-selfie: the rise of mobile commerce.” The Guardian, https://www.theguardian.com/media-
network/2016/jun/23/mobile-commerce-growing-security-mcommerce. Accessed 31 May 2017.
[9] Meola, Andrew. “The Rise of M-Commerce: Mobile Shopping Stats & Trends.” Business Insider, http://www.businessinsider.com/mobile-commerce-shopping-
trends-stats-2016-10. Accessed 31 May 2017.
[10] Mackenzie, Ian, Meyer, Chris and Steve Noble. “How retailers can keep up with consumers.” Mckinsey, http://www.mckinsey.com/industries/retail/our-
insights/how-retailers-can-keep-up-with-consumers. Accessed 31 May 2017.
[11] Siwicki, Bill. “The most important development in mobile commerce this year?.” Internet Retailer, https://www.digitalcommerce360.com/2014/09/18/most-
important-development-mobile-commerce-year/. Accessed 31 May 2017.
[12] Blair, Ian. “Mobile Commerce Trends For The Second Half of 2016.” Forbes, https://www.forbes.com/sites/theyec/2016/05/27/mobile-commerce-trends-for-the-
second-half-of-2016/#5d9d9027200a. Accessed 31 May 2017.