Scenario for Development aora-2 project

1. Commercial Overview
Aora 2 - METRASAT Project Ver 1.0
Technology Group – 2015
March, 2015

3. Scope Of Work
• METRASAT – PROJECT A
– Duration Of Agreement 5 Years, Started from December 2014
– Term Of Services 14 Months since PO (Purchase Order)
– Total Decoder Acquisition with Total 12.000 Unit/Year (Schedule Rollout
Plan)
– Decoder Paid by METRASAT after 14 Days based on Receive goods Document.
– Provide Customer Data List Information (Data pelanggan)
– Cost of Decoder IDR 300.000 + PPN / Unit Decoder
– Cost Monthly Content IDR 20.000 + PPN / Subscriber
– Content Monthly Subscriber Paid 1 Month after delivery, with 14 Days Max
Deadlines. (Issued on the Monthly basis after delivery)

4. Scope Of Work
• AORA
– Provision decoder device total 12.000 Unit/Year to Metrasat
– Provision for Content Services (channel lineup) with total 19 + 3 Channels to
Metrasat (Channel Lineup).
– Training Installation for Decoder devices to Metrasat
– Activation Decoder with Max 1X24 Hours after Metrasat received
– Decoder warranty for 6 Months
– Provide documentation such as, BAST (surat Jalan), Etc. to Metrasat
– Harga beli IRD/Decoder CIF (Cost Insurance Freight) USD 19,5 and Import
Cost handle by Infrakom
– Open PO (Purchase Order) for every Shipment refer to PO Metrasat.
– Issue admin documentation for Invoice + Faktur Pajak + Surat Jalan admin +
Serial Number list to Metrasat.

5. Scope Of Work
• INFRAKOM
– Receive Payment Decoder = IDR 290.000 + PPN / Unit Decoder from Aora.
– Revenue Sharing for Monthly Subs between Aora have not Decided yet.
– Issue admin documentation for Invoice + Faktur Pajak + Surat Jalan admin +
Serial Number list to Aora.

6. Scope Of Work
FTA & NON FTA Channel Lineup:
1. Kompas TV
2. SCTV
3. Indosiar
4. Trans TV
5. Trans 7
6. ANTV
7. TvOne
8. Rajawali TV
9. JTV
10. Metro TV
11. TVRI
12. Berita Satu
13. Daai TV Indonesia
14. Jak TV
15. NET
16. Al Quran Al Kareem
17. Aora 9
18. Aora 9 anak
19. Aora 9 film
20. RCTI
21. Global
22. MNC TV
Schedule Decoder Rollout Plan

7. IRD 21100 – SPECIFICATION
I. General
Produce Type Name : IRD-21100
II. IRD Features
IRD Type : DVB-S/S2 SD MPEG-4 Satellite Receiver
Main Chipset : MSD5045
CPU Freq. : 400 Mhz
Memory Size : 8 Mbyte SPI Flash + 128 Mbyte DDR3
NV-RAM : Non Support
CA System : Latens CCA
Freq. Range : 950～2150MHz
Input Impedance : 75Ω
Input Level Range : -65dBm ~ -25dBm
Signal input : IEC 169-24, F-Type, Female
Demodulation : DVB-S QPSK FEC code rate:1/2, 2/3, 3/4, 5/6, 7/8;
DVB-S2 QPSK/8PSK FEC code rate:1/2, 3/5, 2/3, 3/4, 4/5, 5/6, 8/9, 9/10;
Symbol Rate : 2~45Msps(8PSK),1~45Msps(QPSK)
III. Hardware Features
Back Panel
LNB IN : 1*IEC 169-24, F-Type, Female
RCA : 1*RCA (1CVBS(yellow). 1 Audio_L(white), Audio_R(red)
DC Input : 12V/1.5A European Standard Adapter
Front Panel
LED Indicator : 2*LEDS ( Bi-colour LED: Standby(RED),On(GREEN);
Single LED : Lock ( Green )
Key : 7 Keys ( CH+,CH-, Vol+, Vol - , Menu, Exit , STANDBY
IR : 1*38K Infrared receiver in front pannel
IV. Mechanical
Dimension : W : 170,0 MM, D : 110,0 MM, H : 36,0 MM
Net Weight : < 1.5 kg
V. Accessories
Power Adapter : 1* 12V/1.5A Adapter
Battery Remote : 2 *1.5V AAA
AV Cable : 1 *1.5m
Power Supply : External
AC Input (V/Hz) : 100～240V，50Hz/60Hz
Output Voltage(V) : 12V DC
Consumption : 18W Max
Decoder/IRD Specification

8. Agreement Overview
• Commitment by Thaicom to chip in bandwidth equivalent to 2 transponder of
Measat 3A.
• This will impact on the AORA’s existing subs.
• Sales areas cannot be restricted.
• Only sales /distribution and contents that are still missing, and STB partners do
need AORA or Trikomsel’s experise for sales/distribution.
• Coverage of Thaicom 4 is only Java and Sumatra.
• Should be in line with AORA’s future plan on Measat 3 A. If AORA never plans to
migrate model A to Thaicom 4, then AORA is loosing potential revenues that to be
split with Thaicom.
• Migrating the existing Model A customers will need to do repointing of their ODU.
• If Thaicom is offering this scheme to other local DTH, then it will be a threat to
AORA.
• AORA’s plans for NDS CA.
• Need authority to develop business model including contents.

9. Executive Summary
2. AORA 2 (Outright) - B
• Cheap or free contents + FTA
• Measat 3A
• CA: NDS, Latens, ABV ?
• STB : Skyworth, ED ?
• STB vendor will invest
1. AORA 1 (Existing) - A
• Premium Contents
• Measat 3A
• CA: NDS, Latens, ABV ?
• STB : Skyworth, ED ?
3. AORA 2 – Thaicom - C
• Cheap or free contents + FTA
• Measat 3A
• CA: NDS, Latens, ABV ?
• STB : Skyworth, ED ?
• STB vendor will invest
• Thaicom will also chip in xpdr
• AORA invest everything
• Revenue is also fully taken by AORA
• AORA takes risk on STB
• High Churn
• Relatively high arpu
• AORA contribute Head End system
• Revenue is shared
• STB vendor joint with AORA or other
• Relatively low arpu, and revenue is
expected from initial selling of STB, initial
subs fee, and Adv.
• AORA contribute Head End system
• Revenue is shared
• STB vendor joint with AORA or other
• Thaicom will chip in Thai 4 xpdr
• Relatively low arpu, and revenue is
expected from initial selling of STB, initial
subs fee, and Adv.

10. Thailand Case Study
10
2007
:: Started DTV Service Co.,
Ltd.
:: 1st to the market with
Free-To-Box DTH STB
under KU Band
:: On-Air own D-News
Channel
2008
:: Celebrate first 300K
boxes sold
:: Change own channel
to D-Channel
2010
Celebrate first 1
million boxes sold
2011
:: Open “D-Life
Channel”
:: Launch low cost box
“D-Khoom”
Product launch in 2007: USD 96.5
-One time fee with no monthly
subscription fee
Product Launch:
DTV HD in April 2014
Target Customers: Rural Area for
TV clarity
Package: 6 FTA channels
Now has up to 300+ channels on
DTV Ku platform since inception.
Partnership with True Vision (DTH
provider) for PayTV content.

11. ‘Cooperation’ Business Process
11
1
2
3
4
5
6
ATV provides DTH licenses for
import of GW Equip & OPS & CPE
TC provides IPSTAR-1 bandwidth
and GW Antenna
ATV & TC to provide DTH service
Business Operations Process to the End Users
Aora TV: GW
Hosting
Thaicom
Provide BW
Master
Dealers
Aora TV
Installers Customer
4
1
2
5 6
Provide License
& CAPEX
Distribution
Channel
Installation Sell to Customer
JSC subcontract GW hosting
services from ATV
Sells to Master Dealers or Dealers
Installation of DTH products Or serve
as reseller
Sell DTH
Service
JSC
3

12. Thaicom 4 Coverage Area

13. Strategy: High Eye Balls
AORA
ED-ABV
B
C

14. AORA-2 Strategic Planning
General Assumption
Product Positioning
Channel Line-Up
Summary Financial

15. AORA-2 Strategic Planning
• Vision & Mission
• Goals
• Corporate Strategies
• Action Plan
• Strategic Action Plan (Reach Strategy)
• Why We Different
– Cost
– Content (FTA, etc)
– Easy to subscribe
– Distribution

16. • Revenue Model : Subscription and Advertising Base through normal
Ads and EPG
• SES (Status Economic Social) : C & C+
• Gender : Mom & Kids
• Aora-2 Positioned : Affordable entertainment for the mass
• Market Characteristic : Like to watch FTA & Lokal content or Serial
Owned parabola Ram/Jaring (non Solid)
• Coverage Area : Jawa – Sumatera using Thaicom 4
• Target Area by Island : Jawa 60% - Sumatera 40%
• Targeted Subscriber in 2 Years : 500,000 Subs
• Setup Box & ODU : Sale (one time charge)
• Landing cost to Subscriber : Rp. 400,000 (max)
• Payment Model : Pre-Paid or with Ala carte (Depend on Channel
Lineup).
• Delivery Model : Distribution through Channel
: (Distributor & dealers)
• Distribution Concept : Single or Two Tier Only
General Assumption aora-2

17. • The delivery cost of the STB full set : Jawa is IDR 25.000 and Sumatera IDR 50.000
• Branches Open : by Stages in Q1 (10 branches),
: Q2 (10 branches)
• Margin distribution channels : By tearing
Distributor-Master Dealer-Dealer-Sub Dealer is
estimated at IDR 50.000, to be divided into : IDR
10.000-IDR 15.000-IDR 25.000
• Sales achievement bonus : estimated at IDR 20.000-30.000/unit
• Incentives for store employees : 5K – 10K
• Content Strategy : (FTH National, FTH Lokal) 100% Indonesian
Content, Local Premium Content (In-House
Production & Co Production /Joint Venture)
• Programming Strategy : Series in Mandarin, Soup Opera & Kids
• Call Center Strategy :
General Assumption aora-2

18. Product Positioning
C-Band Satellite Dish
Segment Market
Rp. 700K
Parabola C-Band
Rp. 400K
Parabola Mini
Rp. 200K/300K
UHF
Magic Quadrant
Parabola Premium
C-Band o
o
Parabola Mini
o
UHF
o
FTA Pay TV
Parabola Premium

19. Summary Financial Plan