1. Daniel J. (CEO) Jellycoaster Inc.
daniel@jellycoaster.com

2. • One of the Top 5 Finalist from
Korea Incubation Pilot Program (Supported by Korean Government)
• Opening Up @ I/O Ventures in San Francisco, California, USA
• Mentorship Program Participant @ POSCO Venture Partners (Korea Based)

3. Our Previous Products
We have successfully launched our previous eight different products Worldwide and in Korea.
Based on the know-how in our history, we are to newly launch ‘Buddy Up’.
Navigation KOICA
KIA Motors K5(Optima) 300,000+ Viva
Category NFC app Promotional Buddy Up
brand app. download Boryung
No.1/$1.99 Application
2010.10 2010.12 2010.2 2010.5 2010.7 2010.11 2010.12 2012.1

4. Management Team of Jellycoaster Inc.
Daniel J. Co-Founder, CEO
•Masters Degree in E-Business, KyungHee University, Department of Business Administration
•Bachelor’s Degree in E-Business, KyungHee University, Department of Business Administration
•Lecturer, Mzumbe University, Tanzania (‘07 ~ ‘09)
•Researcher at Ubiquitous Commerce Development Project (Korean Government, Ministry of Knowledge-based
Economy, ‘05~’09)
•Winner (1st prize) of New IT Service Competition hosted by Yahoo Korea (Prize : Cash $20,000 USD)
•Winner (1st prize) Business Model Competition hosted by Overture Korea
Jongchul Lee, Co-Founder, COO
• IT Consultant at Samsung Economic Research Institute, Knowledge Management Department
• Masters Degree in E-Business, KyungHee University, Department of Business Administration
• Researcher at Ubiquitous Commerce Development Project (Korean Government, Ministry of Knowledge-based Economy,
‘05~’09)
• Bachelor’s Degree in E-Business, KyungHee University, Department of Business Administration

5. Connect people
in the most exciting way
Buddy Up

6. How to Buddy Up

7. Features
#1. Life logging #2. 12 Different Activities
#4. Ranking System
#3. Friendship Level #5. Badges

8. Target Users
College College Teenagers
Students Students (Higher School U.S college students : 15 million
(Social Group) (The Rest) Students)
Late 20s
6 Months 12 Months 18 Months
- Korean college students : 3 million ,
-U.S college students : 15 million, 18~24 : 44% smart phone users

9. Profit Models
Coupon Stickers selling in stores
Daniel buddies up
with Citi Bank.

10. Competitive Landscape
Foursquare Hashable Path
Core Concept Check-in @ Check-in w/ someone With / someone
Keywords Place People Activity
Service Personal-Relationship-
Location Based Service Micro-Social Network
Characteristics Management
Foursquare is a geographical location Path is the simple and
Description Save & remember everyone
based social network that incorporates private way to share life with
you meet.
gaming elements. close friends & family.
Service Platform Mobile and Desktop Mobile and Desktop Mobile
Number of Users 15,000,000 60,000 2,000,000
Fundraising $50 Million (Series B) $4 Million (Series A) 8.65M
Valuation 600M 30M 100M
Proposed Amount
Yahoo 125M None Google 100+M
for acquisition
Employees 70 ppl 17 ppl 22 ppl