Pitch presenteation BMA349

1. The Agency
● 10 years of experience.
● Wide range of Creative services and Media services.
● Dedicted employees with heaps of experience in the business.
My name is Jonatan and will personally work on this account. I will act as a link between you and the
service departments.

2. Kalmar - The three-headed City
“Kalmar is a city full of contrasts. It is a meeting place for long ago and here
and now, for repose and vitality.”
Allthough the webpage also states:
“Experience parks, boutiques, museums, cafés and cobblestone roads.”
The webpage clearly put emphasis on
the histirical value and experience
Kalmar has to offer. Aimed towards
families and middle-aged people.

3. Kalmar - The three-headed City
Facebook - Football, town festival and concerts.
This communication tool is aimed to a younger audiens.

4. Kalmar - The three-headed City
YouTube- Mainly used to promote the annual Ironman competition.

5. Kalmar - The three-headed City
Clear distinction between the communication tools used.
The integration is low
Hard to navigate between channels
Inconsistent view of the city

6. Kalmar - The three-headed City
● Goal is to integrate the three heads
● Fuse the historical legacy with the new
here and now. - The “SAY”
● The message is inconsistent because the
communication channels do not speak the
same language. - The “CONFIRM”
Threatens relatinships with potential and future
visitors

7. Kalmar - The three-headed City
Competitor: ÖLAND
How can we make Kalmar the No: 1 choice of destination?
Identifying Unique selling point: Ironman
● 2700 participants
● 49 countries

8. Kalmar - The three-headed City
Proposed Strategy
Brand image strategy - Ironman serving as a symbol.
Just as Kalmar has three major attributes to offer in one city, so has Ironman
three sports fused in to one. The cultural meaning of the Ironman can therefor
be transferred to the image of Kalmar.

9. Kalmar - The three-headed City
Still using Kalmar Castle but gives the opportunity to reach other target
markets.
Illustrates the three faces that the City has to offes.

10. Kalmar - The three-headed City
Airing a commercial prior to next years Ironman
● Youtube
● facebook
Kalmar will indeed be the meeting place for long ago and
here and now. Choosing Kalmar will be as easy as
counting to THREE.
● Tv
● Newspapers