Unit-IV; Professional Sales Representative (PSR).pptx
Part 1 unit 1 lesson 3 techniques in selecting and organizing information
1.
2. Objectives:
• Distinguish between and among techniques in
selecting and organizing information,
• Justify the choice of a certain technique to make
a cohesive presentation,
• Describe the brainstorming process,
• Illustrate the different types of graphic organizer,
• Explain the difference between a topic and a
sentence outline,
• Make a cohesive presentation with different
graphic organizers, using data from survey.
3.
4. BRAINSTORMING
• It is a process of generating creative ideas and
solution through intensive and freewheeling
group discussion.
5. • Ralph Keeney, an emeritus
professor at Dukes Fuqua School
of Business and consultant to
multinational companies and
government organizations, said
almost everybody does
brainstorming wrong.
7. LAY OUT THE PROBLEM
YOU WANT TO SOLVE
IDENTIFY THE OBJECTIVES
OF A POSSIBLE SOLUTION
TRY TO GENERATE
WHEN ALL ARE CLEAR,
WORK AS A GROUP.
8. 1. Lay out the problem you want to
solve.
• According to Keeney, when dealing with a
problem, students should keep on pushing
until they come up with at least 5 alternatives,
and then, considering all of those, “identify
your objectives for your study, evaluate the
alternatives and select the best”.
9. 2. Identify the objectives of a possible
solution.
• Knowing the goals will help making solutions
easier.
10. 3. Try to generate solutions
individually.
• Coming into a group brainstorming with
potential solutions reduces the risk that
participants will get bogged down on one
objective.
• This will avoid an “anchor”.
11. 4. When your problems, objectives
and personal solutions are clear, work
as a group.
• Avoiding an “anchor” is a challenge when
brainstorming for solutions however,
according to Keeney, if participants do their
homework, clarifying the problem, identifying
the objectives, and individually trying to come
up with solutions, a brainstorming session can
be extremely productive.
24. TOPIC OUTLINE
• Arranges your ideas hierarchically, in the sequence
you want, and show what you will talk about.
Several aspects must be considered in writing a topic
outline.
• Recall that all headings and subheadings must be
words or phrases, not sentences.
• Also, the wording within each division must be
parallel.
• Finally, as in any outline, remember that a division or
subdivision cannot be divided into one part; therefore,
if there is an "A" there must be a "B," and if there is a
"1" there must be a "2."
25. SENTENCE OUTLINE
• Similarly does what a topic outline does; plus, it
shows exactly what you will say about each mini-
topic.
Several aspects must be considered in writing a
sentence outline.
• If you have chosen to write a sentence outline, all
headings and sub-headings must be in sentence form.
• As in any outline, remember that a division or
subdivision can not be divided into one part;
therefore, if there is an "A" there must be a "B," and if
there is a "1" there must be a "2."