Digital Brand Growth for the Red Vines and Sour Punch candy brands.

1. 1. BUILD COMMUNITY IN RELEVANT CHANNELS
• 1.6MM fans
• +120.8MM annual
impressions
• 4.3% Avg. ER*
53.0K followers
(3rd most followed candy brand on Twitter) 5.6K followers
• 2.0MM fans
• +123.5MM annual
impressions
• 5.4% Avg. ER*
Source: Red Vines/Sour Punch, Twitter.com, Facebook.com, 3/1/13 – 5/15/14
*Avg. ER = Total Post Engaged Users/Total Post Reach

2. -
500,000
1,000,000
1,500,000
2,000,000
2,500,000
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7/1/11
HIRED AS
SOCIAL MEDIA
COMMUNITY ADVOCATE
7/1/12
TOOK OVER ALL SOCIAL
PAID MEDIA STRATEGY
2.0MM
1.59MM
1. BUILD COMMUNITY IN RELEVANT CHANNELS