In this slide deck I explore the impact of content marketing on your online marketing. The three pillars of a successful content (marketing) strategy are: Mindset, Empathy and Impact. The rewards: Trust, Traffic and Trade.

1. 2
Start with the end in mind
Get
the
Content
Mindset
and
Transform
Your
Online
Marke8ng

2.
valuable
relevant
consistent
Content
Marke+ng
Ins+tute

3. No
more
cheese
Start with the end in mind

4. How
do
you
add
flavour?

5.
mindset

6. Trust

7. Educa8on

8. (Re)Search

9. How
do
you
stand
out?

10.
empathy
2

11. “People
don’t
care
how
much
you
know
un8l
they
know
how
much
you
care”
Zig
Ziglar

12. Show
your
customers

13. What
are
their
worries?

14. What
are
their
fears?

15. How
do
they
want
to
feel?

16. Buyer
persona?

17. Their
Journey

18.
impact
2

19. “If
you
talk
to
a
man
in
a
language
he
understands,
that
goes
to
his
head.
If
you
talk
you
him
in
his
language,
that
goes
to
his
heart.”
Nelson
Mandela

20. What
language
do
they
use?

21. Stories

22. Own
your
values
&
beliefs

23. Have
an
edge

24. Stand
out

25. Social
Proof

26.
your
journey

27. It’s
a
marathon…

28. Skills?

29.
Dolezal
Consul8ng
• Training
• Workshops
• Marke8ng
Consul8ng
• Content
Management
• Content
Marke8ng
~
Conquered
ONLINE
• The
Content
Marke8ng
Master
Plan
FREE
webinars,
e-­‐books
and…

30. …Coffee

31.
Thank
You
Start with the end in mind