This document outlines a project on user empowerment in social media culture. The project will examine how people are empowered or disempowered through everyday social media use, considering issues of inclusion, media literacy, and privacy. It will be conducted by researchers from three universities - Ghent, VUB, and KUL - and consists of three work packages focused on literacy, privacy, and inclusion respectively. The overall objectives are to develop a conceptual framework, a measurement instrument, gather empirical data on media literacy, and make recommendations. A PhD study is also mentioned that will use virtual ethnography to examine what practices, learning, and literacies develop in digital public spaces and how these may influence institutions.

1. Joachim Vlieghe

2. Culture & Education

3. UGent(IBBT-MICT & C&E) IWT Project VUB(IBBT-SMIT & LSTS) KUL(ICRI & CUO)

4. EMSOC User Empowerment in a Social Media Culture

5. To what extent and how are people really (dis)empowered through the everyday use of social computing,taking into account inclusion, media literacy and privacy issues?

6. UGentWP 2 Literacy Work packages VUBWP 3 Privacy KULWP 1 Inclusion

7. UGentWP 2 Literacy Work packages VUBWP 3 Privacy KULWP 1 Inclusion

8. Literacy Research on notions of media literacy in a digital environment Studying new media literacy from an end-user, a cultural and an educational perspective

9. Literacy Research on notions of media literacy in a digital environment Studying new media literacy from an end-user, a cultural and an educational perspective

10. Objectives The development of a conceptual framework The development of a measurement instrument; Gathering empirical data on media literacy; Formulating recommendations and elaborating a model for monitoring social media use and experience.

11. Culture & Education The development of a conceptual framework The development of a measurement instrument; Gathering empirical data on media literacy; Formulating recommendations and elaborating a model for monitoring social media use and experience.

12. PhD How is literacydeveloped, bothculturallyandeducationally?

13. PhD How is literacydeveloped, bothculturallyandeducationally? Or: How is literacydeveloped, both as a concept and as personal trait?

15. Which kind of learning develops within (digital) public spaces?

16. Which literacies develop within (digital) public spaces?

18. Which kind of learning develops within (digital) public spaces?

19. Which literacies develop within (digital) public spaces?

21. Which kind of learning develops within (digital) public spaces?

22. Which literacies develop within (digital) public spaces?

24. Which kind of learning develops within (digital) public spaces?

25. Which literacies develop within (digital) public spaces?

27. Digital Literacy Digital Media Multiliteracies Media Studies Social Media Media Literacy Cultural Studies Facebook, Twitter, LinkedIn, Youtube … Formal Learning Informal Learning SeriousPlay Thankyouforyour attention! AffinitySpaces RolePlaying WorkedExamples Thinkering Cases ImaginedFutures Virtual Ethnography Rhetoric Historical Context Participant Observation Cultural Context Discours Analysis Retrospective Interviews LiteratureStudy