pitch

1. Herts festivals

2. Purpose
The purpose of my digital magazine
and hard copy ‘Herts Festivals’ is
to entertain and educate, audience
on festivals hertforsdhire
digitally also printed as a hard copy
The digital copy will go on our
website, twitter and Instagram.
These distribution methods helps
cater the entire target audience of
14-60

3. Statement of
needs
• The unique selling point of this magazine is the magazine
itself there is nothing in the world that does what we will
do
• It fulfils the empty information for the festivals of
Hertfordshire and allows members of the public to have
an easier access to the information.
• Also gains more attention for the festivals

4. Competition
-The Herts music scene
the Herts musical scene specialise in specific
music for example pop music
-Herts classic
Herts classic is another music orientated
magazine but only specialises in classical
music
-Mojo magazine
New music, around the world

5. Form and
Genre
• The type of magazine that will be produced will be
about promoting different festivals that are in the
Hertfordshire area.
• The magazine will have a range of between 50-
60 pages.
• As previously said the front page will
consist pictures from the festivals with a brief
introduction and quotes from the festival.
• These pages will be of an A4 size with bold
headlines and pictures within the limited hard
copy.

6. Content
• the layout of the magazine will be almost the same throughout but
will changing colour schemes depending on each theme of the
festival to try and match the colours used.
• the same set of fonts will be used to give a formal but still a party
setting
• on the hard copy there will potentially smaller pictures as with the
online version there will be more of an open space for creativity
• like having on the online version there will be links to videos from the
previous festivals

7. Pencil example

8. Magazine pricing
• The magazine will be priced at £3.99
• This is to undercut all competition as there is an average price of
£6.00 for magazines these days

9. Mood Board
Example

10. Font Examples
'Electra bold' will be mainly
used as the article and main
body font.
'Soin Sans Pro' will be used as a
title font to grab the audience's
attention.
'Travels bold' will be used as a
masthead font.

11. Target Audience
• 14+ but with an upper
age limit of 60
• a secondary audience is
comprised of people
who are not most likely
to buy a product or
service

12. Resources

13. Personnel

14. Budget
• equipment costs, team
costs, production costs,
• 10p per hard copy.
• budget of 35 thousand

15. Distribution
and
Marketing
• majorly online so on a website for
example
• physical copies will be sold on the
website
• online marketing through Instagram
and twitter

16. Production Company
• My company is an in-house
company.
• operation that is performed
within a company
• own employees
• No one uses in- house, no
delays

17. Conclusion
• Suitable as it meets the
client brief
• The target audience
• Specific colour scheme
and fonts
• Easily visible