An overview of the TechCrunch demographic and reach.

1. Obsessively profiling the tech startup community
8.4M
MONTHLY US
Unique Visitors
57%
OF THEM USED
A Mobile Device
26M
MONTHLY US
Page Views
15M
SOCIAL MEDIA
Followers
Gives startups a one-of-a-kind platform to showcase their business &
technology through news coverage, reviews, premier events & more
Hosts Disrupt, Startup Battlefield & Hardware Battlefield
Produces original video series like Crunch Report, Cribs & Bullish
Gives back to the tech community’s under-represented through Include 2.0
Touches the international community through events & two foreign editions

2. TECHCRUNCH REACHES
millions of readers in the US…
8.4M 26MMONTHLY US
Page Views
195KNEWSLETTER
Subscribers
1.5MMONTHLY
Readers
15MSOCIAL MEDIA
Followers
57% 43%
MONTHLY US
UNIQUE VISITORS
14EVENTS IN
2015
1K+MONTHLY ARTICLES
Published
TechCrunch
comScore, September 2015 | Reflects US traffic | Flipboard, September 2015

3. …AND MILLIONS MORE
around the world
UK: 734K*Canada: 459K*
Australia: 260K*
India: 539K*
12.3MTOTAL GLOBAL
Unique Visitors To
TechCrunch.com
42%OF GLOBAL VISITORS
Are Outside The US
Germany: 214K*
comScore, May 2015 | Monthly unique visitors to TechCrunch.com | * Omniture, June 2015
2Japanese | Chinese
=
1.7M
ADDITIONAL
Unique
Visitors*
INTERNATIONAL
Editions

4. 2x
MORE LIKELY TO HAVE
A VP / Director / Manager
Job Title*
20%
MORE LIKELY TO BE
Responsible For Business-
Purchasing Decisions**
58%
MALE**
37%
$100K-$150K
HHI**
* comScore, September 2015 | ** AOL Tech Research Study, July-August 2015
57%
18-34 YO**
Entrepreneurs, execs,
VCs, investors and
hardcore
tech fans
No other audience elicits more raw passion for the tech
industry than TechCrunch readers.

5. MILLENNIAL ENTREPRENEUR
I started my own business in my early 20s.
I enjoy keeping up-to-date on other
entrepreneurs like myself and who’s
funding the competition.
SEASONED VCs
& INVESTORS
I’m on the lookout for
interesting companies
to invest in and want to
stay on top of the latest
startups, and the ones
just breaking into the
scene.
ASPIRING ENTREPRENEUR &
STARTUP FAN
I’m a tech enthusiast. Not really a player in the
startup world yet, but I’d like to be.
SENIOR BUSINESS EXEC
I understand that tech (from promising
startups to tech giants) moves markets. I’m
the first to understand how the latest tech
news will affect my bottom line and
investing interests.
TECHCRUNCH
REACHES THE
ENTIRE
STARTUP
ECOSYSTEM

6. Almost
half
of readers
access
TechCrunch
only
with a
mobile
device*
TechCrunch readers are mobile first
Dominating the second screen
91% multi-task with a smartphone or tablet
while watching TV
Making the “mobile mind shift”
64% use mobile every day and demand
mobile services from their favorite brands
Versus 23% of the general population
Preferring to shop on mobile
52% prefer to research physical goods
for purchase on their smartphone
Over a tablet or desktop; versus 26% of the general population
According to Forrester Research, the average US consumer has
3.3 connected devices. Millennials use even more.
North American Technographics Omnibus Online Benchmark Recontact Survey, Q3 2013

7. TechCrunch
generated
33%
YoY
growth
inmobile
webUVs
comScore, June 2015 | Reflects US traffic
0
500
1,000
1,500
2,000
2,500
3,000
3,500
Apr-2014 Apr-2015 May-2014 May-2015 Jun-2014 Jun-2015
Consistent YoY Growth in
Mobile Unique Visitors
33%!
Millions

8. TECHCRUNCH’S SOCIALLIFE
continues to grow & engage
15M
SOCIAL MEDIA Followers
6.1M
MONTHLY
Social Referrals
49%
YoY LIFT IN
Twitter
Referrals
200%
YoY LIFT IN
Instagram
Followers

9. EVENT
highlights

10. HOSTING PREMIER
tech events worldwide
24KATTENDEES IN 2014
14EVENTS SCHEDULED
IN 2015
11HOST CITIES IN 2015
San Francisco | New York
Atlanta | Las Vegas | Boston
Austin | Seattle | Los Angeles
Menlo Park | London | Seoul
10 YEARS
2005 2015

11. HARDWARE BATTLEFIELDTaking place at CES in Las Vegas, this one-of-a-kind competition recognizes emerging hardware startups from
around the world, awarding one winner $50k in funding, plus lots of media coverage.
15COMPETING
startups
7MTECHCRUNCH
UVs during CES
17.5MTECHCRUNCH
PVs during CES
Including 50 Cent
and Yves Behar!
13HARDWARE
star judges
2015
PREMIER
SPONSOR

12. THE CRUNCHIES
2,300
ATTENDEES
35
SPONSORS
& exhibitors
TechCrunch and VentureBeat hosted the 8th annual Crunchies at the Davies Symphony Hall in San Francisco—
honoring the best startups, technologies, and leaders of 2014.
In the recent past, the awards ceremony has been emceed by John Oliver and TJ Miller of HBO’s Silicon Valley.
109
TOP PRESS
attendees
62K
LIVESTREAM
views
Featured:
the
founders
of
Yik
Yak
accep5ng
a
Crunchie
presented
by
the
co-­‐founder
of
Dropbox
and
TechCrunch
writer

13. TECHCRUNCH DISRUPTDisrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their
disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.
New York (May) | San Francisco (September) | London (December)
7,600
CONFERENCE
attendees
138
SPEAKERS
770
STARTUP
exhibitors
510
TOP PRESS
attendees
150
SPONSORS
2,200
HACKATHON
attendees
Statistics represent all of 2014 | Featured: New York City Mayer Bill de Blasio

14. 45%
OF ATTENDEES
have C-level positions
TECHCRUNCH DISRUPTDisrupt is the world’s preeminent startup event, giving innovators a one-of-a-kind platform to showcase their
disruptive technology and insights on news and trends. It’s truly the critical mass of the startup industry.
New York (May) | San Francisco (September) | London (December)
7,300
CONFERENCE
attendees
48%73%
OF EXHIBITORS
have C-level positions
Statistics represent Disrupt New York and San Francisco 2015 | Featured: New York City Mayer Bill de Blasio
OF SPEAKERS
are founders
$5.7B
RAISED BY 543
Startup Battlefield
contestants

15. MEETUPS + PITCH-OFFSTechCrunch editors host informal meetups around the country, where hundreds of attendees network and
pitch their startups to fellow entrepreneurs, investors, and local media.
Atlanta & Boston (February) | Seoul (April) | Austin & Seattle (June) | New York City (August)
900+
ATTENDEES
10+
SPONSORS
& exhibitors

16. OUR 10TH BIRTHDAYBASHHelp us toast 10 years at TechCrunch! We’ll bring the food trucks and beer, you bring a blanket and friends.
The west coast TechCrunch editorial team and a cast of other characters will be in attendance.
Saturday, June 6th
12pm-3pm
Civil War Parade Ground in the Presidio, San Francisco
Image credit: The Presidio / Presidio Trust

17. ANNUALSUMMER PARTYTechCrunch’s annual summer party, hosted on the sunny patio of renowned VC firm August Capital, welcomes
Silicon Valley startups, entrepreneurs, investors, and everyone else in the startup ecosystem.
July 31, 2015 | Menlo Park, CA
800+
ATTENDEES
10
SPONSORS
& exhibitors