Digital Marketing Plan

1. Digital Marketing PLAN
Created by Jeannette Marshall
September 22, 2016

2. PURPOSE
To provide a sample digital marketing
plan to introduce and integrate SPOT
POWER into social media

3. JEANNETTE
MARSHALL
Blogger
BRANDing |
Branch Operations
Business Development,
Document Management
Marketing
Print Management
Project Management
Social Networking
Web Site Development , Contribution & Planning
LAUNCHED new businesses | magazines | online

4. JEANNETTE
MARSHALL
CREATIONS:Concept | Design | Print | Content | Delivery
PUBLISHING: Magazines, Creative and Content
Direction, Rates, Advertising,Advertising Sales, Editorial,
Editorial Outline,Topic Creations, Pages, Outline, Fact
Checking, PressCheck, Graphic Design, Printing,
Distribution, Print on Demand, Just inTime Printing,
Distribution, Subscriptions, Subscribers, Metrics,
Readership, Reach, Clicks, online analytics,

5. TWITTER STATS
20,000 Followers | INFLUENCE | TWEETS earned 112,525 impressions over the last 24 hours
over 2MIL TOTAL or 70.7K IMPRESSIONS per DAY: past 28 days

6. JEANNETTE
MARSHALL
SOCIAL MEDIA ENTHUSIAST:
Blogger, Analytics, Technology, Social Media,
BETAtester, Commentator, Sales, Leadership,
Gratitude, Calgary EXPERT (according to KLOUT)
Linked In
Over 500 Followers; Top 25%;
Post, Presence, Influence, Sharer, Commenter
QUORA:
Top Business Development Writer
PINTEREST
Invited to numerous boards to PIN
FACEBOOK
Over 5000 Followers
INSTAgram | Tumblr | YouTube | Google+

7. JEANNETTE
MARSHALL
KLOUT: 72 (Top 10-25%) online BRAND| NAME | IDENTITY
Top 1% Online Influence
Blog: 200,000 Page Views
http://optioneerjm.blogspot.ca/
Twitter: 20,0000 Followers
https://twitter.com/OptioneerJM
Linked In: 500+ Connections
https://ca.linkedin.com/in/jeannette-marshall-4075a11b
Facebook: 5000 Followers
https://www.facebook.com/OptioneerJM-185055671514600/

8. UNDERSTANDING
IS CLEAR:
SPOT POWER does not have any web
presence (substantiated by online
review and analytics).

9. UNDERSTANDING
IS CLEAR:
It is a COMPETITIVE industry

10. UNDERSTANDING
IS CLEAR:
There are major players

11. UNDERSTANDING
IS CLEAR:
THE FUTURE IS BRIGHT!
There is a great deal of information out there
• regulated and deregulated service providers
• opportunity for growth is amazing
• Green Power is a viable alternative

12. UNDERSTANDING
IS CLEAR:
PEOPLE don’t seem to care:
• Not a lot of press on the topic
• Lack of awareness
• No noise online

13. UNDERSTANDING
IS CLEAR:
That will LIKELY change
• If people were educated
• People want to save money
• Local job loss fuels need to SAVE
• Spot Power is not new
• GREEN alternatives growth market

14. ALIGNMENT
• UNDERSTAND goals
• ESTABLISH KPIs
• TRACK progress
• IDENTIFY stakeholders/team
• MEASURE results
• Roles/Responsibilities

15. ASSIGNMENT
CONTENT CURATION:
• Social media posts
• Content sharing (news, data)
• Blog posts
• Target audience
• Analytics
• Tracking
• Budget
• Website data

16. DEFINE
Expectations
Goals
Role
Authority
Budget
Organizational structure
Processes
Sales efforts
Communications channels: internal or external

17. TRACK
Progress
Subscriber numbers
Subscriber increase
Followers
Partners
Analytics
Actuals versus projected
Cost per subscriber

18. Topic: Social Media TASK First 90 days
Due Date: Jan 1 2017 OWNER: Jeannette Marshall
Goal: Objective:
To increase subscribers to Spot Power
Parameters and numbers set by team
A Group objective that are Specific, Measureable, Activity-based, Realistic, with Timelines
Identify resources and/or members of team
Specify deadlines, KPIs, metrics,
Tasks Due Date Done? Status Notes
Evaluate, observe, review Spot Power, 1:1 stakeholders
interviews
15 days [Add links to project resources here]
Confirm goals, objectives, edit, update 30-60-90 days
Update website with social media LINKS 30 days
Social media review for employees 60 days
Increase Social Media Followers 90 days
"Social Media" includes Twitter, Facebook, InstaGram, G+,
Pinterest, SnapChat, Tumblr
BREAKDOWN can be based on numbers per platform

19. TARGET
• 20 to 45 year olds
• Identify who the ideal target audience is
• Additional research
• MILLENNIALS: 18-35 year olds (1998 to 1980)
• GEN-X (1981 to 1960)
• BABY BOOMERS (1945 to 1959)

20. TARGET
and the IDEAL customer is?
• Of all your customers, who immediately comes to mind when you
would like to clone with all their exceptional qualities in a
vendor/buyer/endUSER would be?
• Order in pizza and set up venues in various areas, with a flip board, one
laptop for the group, each group made up of a cross section of the high
performers and the low results-errr and include at least one married
couple who have been married at least 10 years into the mix.
• The ideal seller is? (according to the buyers) to get a cross section
….. Well, the possibilities are endless when you just start thinking about
this opportunity!” ~Jeannette Marshall @optioneerJM #bestofeverything

21. TARGET
YOU NEED TO UNDERSTAND:
>> average demographic, psychographics of target
>> what do they like to do on their spare time?
>>do they care about the environment?
>> are they educated?
>> Front line employee (services industries such as restaurants, retailers,
Grocers) tend to want to save money? Reality or Myth?

22. TARGET
WHAT YOU NEED TO UNDERSTAND:
>> is to gather DATA from just about any avenue you have on customers
who are good to have behaviors tend to be online?
* they are social
* they are shoppers
* they are knowledge junkies
* they are anti anything else everyone else likes

23. TARGET
WHAT ALL THAT INFORMATION MEAN?
= make it easier to get as fast as possible for me
+ where I’m likely to spend my time (whether online
Activities such as booking concert tickets that impacts me OFF

24. TARGET
THEN ONCE YOU GATHER THAT DATA:
^^U will be able to sell that DATA, broken down into
the minute of information
**People will want to pay for that information
everyone is swarming around content
++the ideal customer for you
??then you go out into the cloud to search and host that data
$$which gets expensive because that information takes up a lot of data

25. TARGET
YOU NEED TO UNDERSTAND:
• Are they a manager, owner, executive, entrepreneur?
• And what is the difference among all of them?
• How much money do they make?
• Do they save their money?
• Or do they choose value and quality equally?

26. TARGET
BE CAREFUL WHAT YOU WISH FOR
• And go back to the beginning, you have to start again because you can’t
identify a target if you don’t know what you’re looking for

27. PLEASE
Replace man with woman.

28. THANK YOU
FOR YOUR ATTENTION
• My name is Jeannette Marshall and I hope that I was able to entertain you just a little
• It is also just that I really would like to have the chance to give it a try
• Applying a little analytics, science and computing combined
• The presentation and imagination put into the design was fun
• THANKS for not just pushing me outside my comfort zone because I became terrified I was on a free fall

29. THANK YOU
AND THE LONGEST P.S. YOU WILL EVER RECEIVE
• I’M WORDY as if that is a bad thing
• WHICH it is if you are in a hurry or just had a fight with mom
• YET (I avoid BUT and mentally think of it as a swear word).
• I LOVE LOVE L-O-V-E creating a team; first go around was with Jetsgo and then as a branch manager
• I ALSO know how important a team is when you’ve won awards because of your team.

30. THANK YOU
AND SO ON AND SO FORTH, KEEPING YOUR ATTENTION
• I’M USED to working with a team, leading the direction on it but executing beautifully is one of the most
rewarding highs of my career: launching a National magazine for Canada
• BEING responsible for applying that savvy I’ve accumulated by trial and error would be an awesome reward.

31. YOUR TURN
TO TALK and ask questions:
• QUESTIONS?
• FEEDBACK?
• NEXT STEPS?
NOTE: if ur being vague then it means I put my foot in my mouth at some point that only you, your company,
your colleagues would only understand because you like using acronym?