This power point presentation presents the meaning and definition of Development; for the students of development communication. It covers all the major aspects of "introduction to development" including- Development Indicators, Process, UNDP recommendations and Human Development Index.

1. “Development”
Meaning, Definition and Indicators
Jayati M.Sharma
Assistant Professor
Amity School of Communication
Amity University Rajasthan

2. Development: “Improvement in country’s economic and social conditions”
a. Economic Aspect
b. Sociological Aspect
c. Communication Aspect
’
The people are held
to be the principal
actors in human
scale development.
Traditional welfare economics had focused on
incomes as the main measure of well-being
until 1980's.
Amartya Sen argued that that poverty
involved a wider range of deprivations in
health, education and living standards which
were not captured by income alone.

3. Development must be judged by its impact on
people, not only by changes in their income
but more generally in terms of their choices,
capabilities and freedoms; and we should be
concerned about the distribution of these
improvements, not just the simple average for
a society.
-Amartya Sen
Multidimensional poverty is made up of several factors that constitute
poor people’s experience of deprivation, such as -
-Poor health,
-Lack of education,
-Inadequate living standard,
-Lack of income (as one of several factors considered),
-Disempowerment,
-Poor quality of work and
-Threat from violence.

4. The Human Development Index (HDI) is a summary
measure of average achievement in three key dimensions
of human development: a long and healthy life, being
knowledgeable and have a decent standard of living.
1. A long healthy life dimension is assessed by life
expectancy at birth,
2. The education and knowledge dimension is measured
by mean of years of schooling for adults aged 25 years and
more and expected years of schooling for children of school
entering age.
3. The standard of living dimension is measured by gross
national income per capita.

5. Development Indicators:
i. The capacity to obtain physical necessities, particularly food;
ii. A job
iii. Equality, which should be considered an objective in its own right;
iv. Participation in government;
v. Belonging to an independent nation that is truly independent, both
economically and politically; and
vi. Adequate educational levels (especially literacy).
Development consists of more than
improvements in the well-being of
citizens. it also conveys something about
the capacity of economic, political and
social systems to provide the
circumstances for that well-being on a
sustainable, long-term basis.

6. Process of Development
• Consultation
• Formulation
• Planning
• Implementation
• Monitoring and Evaluation
• Review
Major Elements
Economy:
Income and Consumption Patterns
Capital and Investment Flows
Society:
Population, Gender, Education,
Health, Income Distribution, Labour
and Productivity
Environment:
Natural Resources, Conservation,
Pollution etc.

7. Development Communication….
The process of intervening in a systemic
or strategic manner with either media
(print, radio, telephony, video, and the
internet), or education (training, literacy,
schooling) for the purpose of positive
social change. The change could be
economic, personal, spiritual, social and
cultural, or political.”
-Wilbur Schramme 1964
A method of communication for
accelerated transformation of a nation
from poverty to dynamic growth of
economy and which provides possibility
of greater social and economic equality
and larger fulfillment of human
potentials.
-Nora Quebral (1975)

8. Emergence of DevCom…
• Mid of 20th Century…
• Third world countries recognized the positive role of media in
national development.
• The traditional ways of doing things, particularly in the
agricultural sector, were looked at negatively .
• Diffusion of information /Innovation through Mass Media
• ICE for Development

9. “Communication for development is the use of communication techniques,
process and popular media to help individuals towards a consciousness of their
circumstances and available options to change, to resolve issues of conflict, to
help natives in planning actions to transform and for sustainable development.
People acquire the knowledge and skills they need to improve their condition
and the society, to improve the effectiveness of institutions.”
- Fraser and Estrada (1998)
DevCom is purposive,
It has purpose to motivate people for
social change, and
it is goal oriented- ‘goal of higher
quality of life and society

10. The goals of
development
communication….
- To provide horizontal and vertical communication
-linkages at all levels of society;
- To raise people's awareness of development
projects and opportunities.
- To help foster attitudes that contribute to
development and motivation.
- To provide relevant information.
- To provide support for specific development
projects and social services.
- To lift the beneficiaries through their own
efforts, from a state of ignorance, poverty
and disease to one of economic, social and moral
well-being.

11. 1. The greatest challenge is the
preparation and distribution of
development messages to millions of
people in such a way that they are
received and understood, accepted and
applied.
2. Main stream press has no specific
role in covering development.
3. Addressing to the specific needs of
the society
Why
Development
Communication?