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THE HUMAN BRAIN vs
INNOVATION OVERLOAD
3.13.2015 | #brainload
2
Laura McDaniel Jay Wilson
Director, Technology
@jwsfl
IDIOTS IN CHARGE
SapientNitro | #brainload
VP, Marketing Strategy
Copyright © 2015 Sapient Corporation
Copyright © 2015 Sapient Corporation
3SapientNitro | #brainload Copyright © 2015 Sapient Corporation
4SapientNitro | #brainload Copyright © 2015 Sapient Corporation
5Image Source: Wiki	
  CC,	
  US	
  Navy
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6
Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐
SapientNitro | #brainload Copyright © 2015 Sapient CorporationCopyright © 2015 Sapient Corporation
27,375x
2015
1500 AD
7
Image Source: Flickr	
  CC,	
  Marvin	
  (PA)
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
OUR CONTEXT DEFINES OUR MEANING
8
Image Source: Flickr	
  CC,	
  mocr
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
9
Image Source: LATimes
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10SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Image Source:
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Image Source: Flickr CC, toms_travels
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12
Image Source: LA Times, Carolyn ColesCopyright © 2015 Sapient Corporation
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13
Image Source: Flickr CC, Kate Raynes-Goldie
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
14SapientNitro | #brainload
Copyright © 2015 Sapient Corporation Image Source: Flickr CC, Center	
  for	
  Computer-­‐Assisted	
  Legal	
  InstrucLon
15
Image Source: Flickr CC Markus Spring
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
16
Image Source: Flickr CC Jamie Berstein
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
17
Image Source: Flickr CC Moyan Brenn
SapientNitro | #brainload
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18SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Image Source: Wiki CC O Van Corven
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Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐
Copyright © 2015 Sapient Corporation
“The only way to do great work is to love what you do.”
STEVE JOBS
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
20
Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐
Copyright © 2015 Sapient Corporation
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC Lotus Carroll	
  
21
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SapientNitro | #brainload
Image Source: Flickr CC dagnyg	
  
BUT YOU CAN’T ALWAYS DO WHAT YOU LOVE
22SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Image Source: Wiki CC O Van Corven
23
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC Flazingo Photos	
  
24
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC Gage Skidmoore	
  
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Image Source: http://upload.wikimedia.org/wikipedia/commons/9/9d/Sir_Tim_Berners-Lee.jpg
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
26
Image Source: h.p://nakedlaw.avvo.com/how-­‐to/what-­‐pu>ng-­‐on-­‐makeup-­‐while-­‐driving-­‐will-­‐cost-­‐
Copyright © 2015 Sapient Corporation
SO HOW DOES THIS HELP ME WITH OVERLOAD?
Copyright © 2015 Sapient CorporationSapientNitro | #brainload
27
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC, blake.thornberry
ISN’T THIS THE PART WHERE YOU TELL ME WHAT TO DO?
1 2 NO
28Image Source: Wiki	
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  US	
  Navy
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SapientNitro | #brainload
29
Image Source: Make	
  Mark,	
  Kath	
  Karding,	
  www.makemark.co.uk	
  	
  
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
30SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Image Source: Wiki CC O Van Corven
BECAUSE SOLVING FOR OVERLOAD IS ABOUT PUTTING
INFORMATION IN THE RIGHT PLACE
31
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds	
  
32
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC, Kenneth Spencer, Leo Reynolds	
  
33
Image Source: Flickr	
  CC,	
  Kenny	
  Louie	
  
SapientNitro | #brainload
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34SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Image Source: NASA
35
Image Source: Flickr	
  CC,	
  Grant	
  Baldwin
SapientNitro | #brainload
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36SapientNitro | #brainload
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37SapientNitro | #brainload
38SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Copyright © 2015 Sapient Corporation
39SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
Copyright © 2015 Sapient Corporation
THE ADJACENT POSSIBLE
40
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
WHAT TO CONSIDER
41
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SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
42
Image Source: Flickr	
  CC,	
  Hege
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
43
Image Source: Flickr	
  CC,	
  Grant	
  Baldwin
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
44
Image Source: Flickr	
  CC,	
  Grant	
  Baldwin
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
45
Image Source: Flickr	
  CC,	
  KrisLna	
  Alexanderson
SapientNitro | #brainload
Copyright © 2015 Sapient Corporation
46
Copyright © 2015 Sapient Corporation
SapientNitro | #brainload
Image Source: Flickr CC, Miguelángel	
  Guédez	
  
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SxSW 2015 - The Human Brain Vs. Innovation Overload