Are you wondering how to sell your products on Instagram? Want some tips to get started? To make the most of interactions with customers on Instagram, your images and descriptions need to stand out and purchasing needs to be as easy as possible.

1. 5 Tips for
Selling
Products on
Instagram

2. Are you wondering how to sell your
products on Instagram?
Want some tips to get started?
To make the most of interactions with
customers on Instagram, your images and
descriptions need to stand out and
purchasing needs to be as easy as
possible.

3. In this article you’ll discover five tips for selling your products on
Instagram.
#1: Develop a Signature Look
Before you start posting, think about how you
want to position your products on your page.
The right product placement is key to driving
Instagram sales and engagement. Identify the
aesthetic you want for your page and stick to
it.

4. Once you have your product shots, use
Instagram‘s internal filters or an app like
VSCO Cam to make your photos visually
sharper and clearer. Remember that you
want to showcase the true product to
your customers, so sometimes no filter
works best in social selling.

5. If you want to show one product in a variety of
ways, try the Instagram Layout app. The app makes
it easy to combine multiple images into a single
image. Use it to show your product at different
angles, which is particularly useful for fashion and
jewelry businesses.

6. Rocksbox showcases their products in
an effective and consistent manner
on their Instagram page. They feature
close-ups of their products or have a
model wear them. People can really
see the products and find out how to
incorporate them in their everyday
fashion.

7. #2: Give Product Descriptions Something Extra
While it’s important to be clear about what
you’re selling, you also need to attract the
attention and interest of likely customers with
your descriptions.
One way to do that is to add a few relevant
emojis. They help break up the copy and work
well with an emoji-obsessed demographic.

8. Birchbox uses emojis to detail their products and
how to purchase them. Here, the emojis help
viewers understand what scents are in each
perfume.

9. #3: Promote Product
Visibility in Search
With Hashtags
Hashtags have a lot to do
with how your products
get discovered on
Instagram. You can use
Instagram‘s Search and
Explore feature to view
the top hashtags for your
demographic and vertical,
and then use three to five
of them in your social
selling campaigns.

10. Don’t forget to create and use your own
branded hashtag, too. Do a daily search for
that hashtag to see who‘s using it, and
consider regramming the best photos or
videos from fans on your own marketing
platforms. Use the Regram app to easily
feature your customers‘ photos on your
Instagram feed.

11. #4: Make Purchasing Easy
Now it’s time to convert your followers into customers.
Use an Instagram selling tool like Have2Have.It to add a
shoppable link to your Instagram bio. This will eliminate
the clunky user experience created when you include a
website or Bitly link in your product posts.

12. By clicking on the link in your bio, followers are taken to a
page (with the same look and feel as your Instagram page)
where they can purchase your products.

13. You can import your products from ecommerce
databases like Shopify and WooCommerce into
Instagram, and analyze the results so you know
what products are converting. Then you can focus
on promoting those products to increase sales.

14. The Have2Have.It dashboard also includes conversion
tracking, so you can attribute revenue to the platform itself.
For social media managers trying to prove ROI for
Instagram, this is key in social selling.
#5: Partner With Influencers
You can expand brand awareness and increase
sales by partnering with Instagram influencers
to reach an audience that‘s specifically
targeted to your products and services

15. Simplify the process of connecting your
brand and influencers with a tool like
Captiv8. From search, discovery and
workflow management, you can solidify
the relationship right in the marketplace.
Figure out the best product placement
that’s in line with the influencer’s
authentic voice and the trending
hashtags and copy that will gain the most
engagement.

16. Zach King is a social media influencer with
over 7.4 million Instagram followers. In this
post Zach eats SweeTARTS and jumps out of a
laptop to slip and slide into summer.

17. In the caption he tagged the candy brand
and used the brand’s hashtag. This post
received over 650,000 likes and tons of
engagement.
Instagram influencer marketing is becoming
a key factor in social selling, and the high
brand recognition rates prove that. In fact,
it’s not unheard of to have 29% to 45%
recognition rates, driving engagement up by
nearly 60% in some campaigns.

18. Final Thoughts
Each day, people are discovering new
products from their favorite brands on
Instagram. Now is the time to clearly define
your own social selling style so you stand out
from the crowd.
What do you think? Are you planning on
selling your products on Instagram? What are
your conversion goals for the platform?