#DMAWestTechSummit
E ng a g e W he re The D e c i si o n M a ke rs Are
YouTube? You Should!
E ng a g e W he re The D e c i si o n M a ke rs Are
YouTube? You Should!

#DMAWestTechSummit
Key Takeaways
01
YouTube / Your Reach
02
YouTube in 2023
03
Content Creation / Distribution
04
Optimize for the Journey

#DMAWestTechSummit

#DMAWestTechSummit
YouTube
Reach
Influencing Travelers

#DMAWestTechSummit

#DMAWestTechSummit
2nd Largest
Search Engine

#DMAWestTechSummit
2 Billion
YouTube Active Monthly Users

#DMAWestTechSummit

#DMAWestTechSummit
• Japan – 78 Million
• Pakistan – 72 Million
• Germany – 71 Million
• Vietnam – 63 Million
• Turkey – 58 Million
• India – 467 Million
• USA – 246 Million
• Brazil – 142 Million
• Indonesia – 139 Million
• Mexico – 82 Million
Number 1
Globally
Video Sharing Platform
Global Media Insights

#DMAWestTechSummit
Source: Statista

#DMAWestTechSummit

#DMAWestTechSummit
Source: Statista

#DMAWestTechSummit

64 Percent
YouTube Search
Travelers Watch
Online Video
#DMAWestTechSummit

#DMAWestTechSummit
80 Percent
YouTube Search Take Action

How? / Why?
Let’s Getaway! Research Starts Online
#DMAWestTechSummit

Inspiration
Let’s Getaway!
#DMAWestTechSummit

Erik Tanner/Contour/Getty

Trip / Planning
Let’s Getaway!
#DMAWestTechSummit

50 Percent
YouTube Search
Video Influences
Your Decision
#DMAWestTechSummit

Vet / Validate
Let’s Getaway!
#DMAWestTechSummit

#DMAWestTechSummit
YouTube
Trends
Unpacking YouTube in 2023

#DMAWestTechSummit

#DMAWestTechSummit

#DMAWestTechSummit

#DMAWestTechSummit
31
31
Dec
Nov
Oct
Sept Feb
Jan
50B
Per Day
Trends 30B

#DMAWestTechSummit
VS

#DMAWestTechSummit
Posts
Stories
Posts
Stories

#DMAWestTechSummit
Content
Creation
Your Best Types

#DMAWestTechSummit
Be the expert they seek
Virtual
Tours
Destination
Guides
How To
Local Expert

#DMAWestTechSummit
+ Travel Pros
Best Of
+ Action
Accommodations
+ Inside Scoop
Transportation
Destination Guides
What to cover?

#DMAWestTechSummit
+ Specialty
Adventure
+ Travel Pros
Beaches & Parks
+ Inside Scoop
Museums
Virtual Tours
What to cover?

#DMAWestTechSummit
+ Travel Pros
Packing
+ Action
Getaways
+ Inside Scoop
Logistics
How To
What to cover?
+ Resources
FAQs

#DMAWestTechSummit
User Generated
Content

#DMAWestTechSummit
Leverage the community
Inside
Scoop
Reviews Travel Vlogs
Local Expert

#DMAWestTechSummit
User Generated
Content

#DMAWestTechSummit
Authentic
Content

#DMAWestTechSummit
Cost-Effective
Content

#DMAWestTechSummit
Promotional
Content

Find Your
Community

#DMAWestTechSummit
Social
Engagement
Most Followed Social Accounts
Hidden Gems / High Engagement

#DMAWestTechSummit

#DMAWestTechSummit

#DMAWestTechSummit
Content
Creation
Format & Equipment

#DMAWestTechSummit

#DMAWestTechSummit
+ Easy
Snackable
+ Specific
Focused
Trends
Short-form

#DMAWestTechSummit
+ Depth
Guides
+ Encourage
Journey
Trends
Long-form

#DMAWestTechSummit
+ Focused
Concise + Explore
Chapters
Video
Formatting
+ Mobile
Vertical + Desktop
Horizontal

#DMAWestTechSummit
Video
Production

#DMAWestTechSummit
Video
Editing

#DMAWestTechSummit
Optimize
Distribute
Expand Your Reach

#DMAWestTechSummit
Optimize
Channel

#DMAWestTechSummit
Channel Art
Profile Photo
Featured Video

#DMAWestTechSummit
About Section

#DMAWestTechSummit
Optimize
Videos

#DMAWestTechSummit

#DMAWestTechSummit
Optimized Title (100 char)
Optimized Description (5k char)

#DMAWestTechSummit
Idea Generation
Keyword Research Tools

Content
Distribution
#DMAWestTechSummit

#DMAWestTechSummit
+ Local Picks
Social
+ Inside Scoop
Websites
+ Long Form
YouTube
Create Once
Repurpose Forever

#DMAWestTechSummit
Recap
01
Focus on Reach
02
Changes in 2023
03
Content Creation / Distribution
04
Optimize for the Journey

#DMAWestTechSummit
Thank You
Jason Dodge | BlackTruck Media + Marketing
@dodgejd | @blacktruckmedia.com
blacktruckmedia.com | jason@blacktruckmedia.com