2. “Social media is one tool that is breaking down
barriers and opening up opportunities to connect,
dialog and build network. Social media is evolving.
Social media is no longer trivial. Social media is
already transforming philanthropy and advocacy
including grant seeking and grant management.
Understanding the constantly evolving best practices
related to the intersection of grants and social media
while maintaining ethics and competencies is critical
to being competitive for grant funds moving
forward.”
http://wscdc.com/federal-grants-and-social-media

3. Grants & social media go
together like….
Peanut butter & Jelly
Peas & carrots
Wine & cheese
Fern & Wilbur
http://grantchat.org/2015/02/social-media-grants-go-together-like/

4.  84% are nonprofits
 10% are associated with a college or university
 5% are connected with a state or local
government
pewinternet.org, 2012

5. What those arts organizations
doing online
 99% have their own website
 97% have a social media presence on Facebook, Twitter, YouTube, Flickr or other
 94% post photos about the organization or its work online
 82% use social media to engage with audience members before, during and after
events
 86% accept donations online
 72% sell tickets online
 52% use social media to crowdsource an idea
 50% maintain a blog
 45% post updates daily
 25% post updates several times a day
pewinternet.org

6. I SURVEYED 16 ARTS ADMINISTATORS
AND FOUND….
• 75% Feel an online presence is important to
funders and potential donors
• 25% Are not sure if an online presence is
important to potential donors
(No respondents said that they are positive an online
presence is unimportant)
Survey of arts administrators by Jamie Schwaba, 2015

7. Social media platforms and web tools used to
fundraise or spread the word about fundraisers
0.00% 50.00% 100.00%
LinkedIn
Blog
Online Fundraising
YouTube
Twitter
Facebook
%
%
Survey of arts administrators by Jamie Schwaba, 2015

8. Ways arts organizations find
out about grant opportunities:
• Funder’s website
• Grant database (such as gants.gov,
foundationcenter.org….)
• Email reminders from granting organization
• Social media posts by funder
• Email blasts from arts boards and councils
Survey of arts administrators by Jamie Schwaba, 2015

9. Arts organizations acknowledge grants
or donations through:
0.00% 20.00% 40.00% 60.00% 80.00%
Organization Website
Social Media
Virtual Newsletter
Other
Email Blast
Blog
%
%
Survey of arts administrators by Jamie Schwaba, 2015

10. % OF FOUNDATIONS USE SOCIAL
MEDIA
DO, 45%
DO NOT,
55%
The Foundation Center surveyed 1153 of the largest foundations across the US about
their
Social Media usage in 2013.

11. Foundation Center, 2013

12. Examples of arts funders
using Facebook

13. Examples of arts funders
using Twitter

14. Donors are 34% more likely
to give on responsive
websites
http://www.nptechforgood.com/2015/01/25/15-must-know-fundraising-and-
social-media-stats/

15. The force is still strong with
email

16. Where are people spending
their social media time?

17. So what does all of this mean
for arts organizations?
If you are not already using social
media and other web tools you
may be missing out on grant and
fundraising opportunities as well as
opportunities to share with
potential funders, thank donors,
and more.

18. Standout to funders by:

19. Pick one or two social media
sites to:
• Engage with your audience, students,
alumni, funders and community
• Say thank you to funders and
organizations
• Show potential funders and patrons
what you are all about by sharing
posts, videos, links and photos

20. Remember to add a call to
action
People want to help, but they need reminders. After nearly
every social media post, include a call to action. These
can include things like “share this”, “Spread the word,
please", "donate now”, etc.
http://causera.org/nonprofit-journal/7-ways-to-use-social-media-
forfundraising/

21. Don’t miss a thing, by following local,
state & national arts donors on social
media

22. References
• 15 Must-Know Fundraising and Social Media
Stats. (2015, January 25). Retrieved May 12, 2015,
from
http://www.nptechforgood.com/2015/01/25/15-
must-know-fundraising-and-social-media-stats/
• Federal Grants and Social Media -. (2015,
February 2). Retrieved May 12, 2015, from
http://wscdc.com/federal-grants-and-social-
media
• Foundations and Social Media Infographic. (n.d.).
Retrieved May 12, 2015, from
http://glasspockets.org/glasspockets-
gallery/foundations-and-social-media-
infographicfundraising/

23. • How Are Arts Organizations Using Digital
Technologies? (2013, January 4). Retrieved
May 12, 2015, from
http://www.pbs.org/newshour/art/how-are-arts-
organizations-using-social-media/
• Kapin, A. (2014, December 10). Do Responsive
Websites Raise More Money? Retrieved May
12, 2015, from
http://www.care2services.com/care2blog/do-
responsive-websites-raise-more-money
• Liu, D. (2015, March 12). 7 Ways to Use Social
Media for Fundraising - Nonprofit Fundraising
Journal. Retrieved May 12, 2015, from
http://causera.org/nonprofit-journal/7-ways-to-
use-social-media-for-fundraising/

24. • Schwaba, J. (Director) (2015, January 1).
Grantseeking and Fundraising in the Arts using
Social Media and the Internet. Survey. Lecture
conducted from , Winona, MN. Survey of 16 Arts
Administrators 2/22/2015- 3/22/15 about their
organization, their use of social media in relation to
grantseeking and fundraising
• Social Media and Grants Go Together Like... -
#GrantChat. (2015, February 4). Retrieved May 12,
2015, from http://grantchat.org/2015/02/social-media-
grants-go-together-like/
• Thomson, K., Purcell, K., & Rainie, L. (2013, January
4). Arts Organizations and Digital Technologies.
Retrieved May 12, 2015, from
http://www.pewinternet.org/files/old-
media/Files/Reports/2013/PIP_ArtsandTechnology_PD
F.pdf

25. • Younger Users Spend More Daily Time on
Social Networks - eMarketer. (2014,
November 18). Retrieved May 12, 2015,
from
http://www.emarketer.com/article.aspx?R=1
011592
• Email accounted for 1/3 of nonprofit
revenue. (2014, August 28). Retrieved May
12, 2015, from
https://www.facebook.com/echoandcompan
y/photos/pb.14258025401.-
2207520000.1431412671./1015454394705
5402/?type=1&theater