Bus201 - Introduction To Business !!ATTENTION PLEASE!! Please use this as you're general idea & knowledge *Do not copy *Faculties use plagiarism software, that will redirect and connect your assignment to this link if you intend to do so.

1. 1
Contents
Executive Summary (SECTION 1) ..................................................................................................................2
Company Background (section 2).................................................................................................................3
Business Type............................................................................................................................................3
Mission and vision statement...................................................................................................................3
Objective/ Goals........................................................................................................................................3
BUSINESS PHILOSOPHY AND COMPETITIVE ADVANTAGE........................................................................4
SWOT Analysis4
Management Team (Section 3).....................................................................................................................6
Service Description (Section 4) .....................................................................................................................8
About Our Restaurant...............................................................................................................................8
Place..........................................................................................................................................................8
Food Description.......................................................................................................................................9
Restaurant Structure...............................................................................................................................11
Industry Analysis (SECTION 5).....................................................................................................................12
Marketing Plan (Section 6)..........................................................................................................................14
 Publicity...............................................................................................................................................14
 Advertising ..........................................................................................................................................14
Financing the Business (Section 7)..............................................................................................................16
Conclusion (Section 8).................................................................................................................................20
Referencing (Section 9)...............................................................................................................................21

2. 2
Executive Summary (SECTION 1)
Lake Restaurant is a 60 seat fine-dining restaurant with a 20 seat lounge. We
focus on our New American-Swedish menu with a touch of Asian influence. We
will be located in the booming, and rapidly expanding, Balu Nodi, Purbachal,
Dhaka- 1229. Approximately, 3km from 300 feet road. The area is in need of a
warm and friendly place with excellent food. A place where you always know you
will get the best of everything. The lake restaurant will feature a cozy dining room
and an elegant lounge. Comfortable furnishings and decor with soothing warm
tones.
The menu will be inspired from different countries' specialties and appeal to a
diverse clientele. The restaurant will be open seven days a week, we will offer
special theme nights to attract new customers. The service will be relaxed, very
friendly and correct. We will hire the best people available, training, motivating
and encourage them, and thereby retaining the friendliest most efficient staff
possible.
Lake Restaurant is a great place to eat, combining an intriguing atmosphere with
excellent, interesting food. The mission is not only to have great tasting food, but
have efficient and friendly service because customer satisfaction is paramount.
We want to be the restaurant choice for all families and singles, young and old,
male or female. Employee welfare will be equally important to our success.
Everyone will be treated fairly and with the utmost respect. We want our
employees to feel a part of the success of Lake Restaurant Happy employees
make happy guests. We will combine menu variety, atmosphere, ambiance,
special theme nights and a friendly staff to create a sense of 'place' in order to
reach our goal of overall value in the dining/entertainment experience. We want
fair profits for the owners, and a rewarding place to work for the employees.

3. 3
Company Background (section 2)
Business Type: Restaurant companies are essentially retailers of prepared foods,
and their operating performance is influenced by many of the same factors that
affect traditional retail stores. For the most part, restaurants have business
models that are relatively easy to understand, and the array on the Value Line
page is the same as that of a standard industrial company. Nonetheless, there are
a number of unique factors to consider when making investment decisions
regarding this large and segmented industry.
Mission and vision statement: Our vision is to capture the restaurant business
in Bangladesh & become the highest-ranking restaurant. Our aim is to introduce a
unique style of sea food among the people of Dhaka. In environment where
people can experience both nature and delicacy food. We mainly focus to bring
cuisine of fish of international level. Lake restaurant is a restaurant that
specializes in seafood cuisine and seafood dishes. Dishes may include freshwater fish.
The concept may focus upon the preparation and service of fresh seafood, (as
opposed to frozen products). Our restaurants will have a marine-themed decor,
with decorations such as fish nets, nautical images and buoys. Fare can vary due
to seasonality in fish availability and in the fishing industry. Our restaurants may offer
additional non-seafood items, such as chicken and beef dishes.
Objective/ Goals:
➢ To provide fresh sea food at minimal cost.
➢ Offer sea food that enhances the taste bud.
➢ Giving experience on floating restaurant on water surface of sea food .
➢ To give a different level of taste of seafood than the other sea food
restaurant in Dhaka.
➢ To continue our strategy of controlled growth and through improved
management to continue to increase our net margin
➢ To increase client satisfaction, through improved reporting, accuracy,
timeliness and estimates of cost and value, together with a better
understanding of our Client’s needs.
➢ Whilst maintaining our commitment to core water industry customers,
continue to diversify into targeted markets.
➢ To learn how to formulate an effective Business Plan.

4. 4
➢ To continue our strategy of controlled growth and through improved
management to continue increasing our net margin.
➢ Operating the restaurant efficiently.
➢ Our goal is to sell 80000-100000 tk & to capture 200-300 customers daily.
➢ To make a good impression of our restaurant, we will hire experienced
employees.
➢ A well-known & experienced (5 -10 years) chef will be hired to meet the
highest quality of foods.
➢ To keep a good relation with the customers, we will provide better services
BUSINESS PHILOSOPHY AND COMPETITIVE ADVANTAGE
Our main business philosophy is to maintain consistent quality of food we will be
serving. “Lake Restaurant” will be only restaurant which will provide sea food
giving the environment of treating themselves over water surface. An exotic
experience to people who would be able to witness live fish is caught according
their desire and cooked. Our price would be cast at low price as possible to allow
people may access our restaurant without any second thought.
Legal Form of ownership: Partnership
We have four partners in our business. Each partner will bring in a unique set of
skills to the business and with a combined effort; we can make our business reach
the acme of success. All four partners of the business will share the profits and
liabilities equally, and be actively involved in decision-making. Each partner will
provide funding for the business, which means we will have more startup capital
and potential for growth. We will share the responsibilities for running the
business. We are going to split the work among four of us, according to our skills
instead of splitting the management and taking an equal share of each business
task.
SWOT Analysis
Strength: Our restaurant will bring the taste of international cuisine of sea food.
We will have highly professional chefs, who will be skilled on producing sea food

5. 5
taste of international level. We mainly focused on the quality of sea food and also
the environment we shall provide. It will have exotic touch of water view along
with greenery and food that enrich the soul. The live aquarium will shall bring can
be said it the first restaurant in Dhaka that will let our customer choose their
desired fish live and order in their main course.
Weakness: Since this would be our start up business, the location we have
planned to establish our restaurant is a bit far from the core of Dhaka city. So,
targeted customers would be a difficulty to approach.
Opportunity: Since people look for different taste of food and environment, our
restaurant will give the perfect combination of both. In the lap of Dhaka city, it is
rare to find any restaurant, which has a nature touch of restaurant, a peace and
clam environment where people would definitely look for place where they can
come and enjoy the nature along with good food. As per now, seafood is
preferred a lot among people of Dhaka. Our restaurant will be perfect to pay visit.
Threats: Opening a restaurant is although a challenging now in Dhaka. As other
food venture, also providing a good deal of seafood cuisine might be a bit difficult.
As our location is a bit far from the busy city, customers may be reluctant to visit
due to the heavy traffic and consuming. Customers would prefer to go to nearby
restaurants.

6. 6
Management Team (Section 3)
Kaikobad is the mind behind our business. As he has accounting in major and
HRM as minor, He will be the manager of our restaurant. The will supervise and
coordinate the staff members. He will assist day to day operating of the Human
Resource functions and duties from process documentation and prepare reports
relating to personnel activates (staffing, recruitment, training grievances,
performance, evaluation, etc ).
Jahirul Islam he has accounting and finance as his major so will enhance financial
decision making information by collecting data, analyzing, investigating and
reporting financial data, for example – preparing balance sheets, income
statements, products budgets. He would calculate break-Even point, Profit and
loss of the business.
Bushra Hayet Onisha has both HRM and Finance as her major so is a versatile,
focused and motivated individual whose vision of success id to rise above the
competition in every way and continue. She will be the operating in charge of the
restaurant.
JAHIRUL KAIKOBAD BUSHRA ONISHA
ACCOUNTS MANAGER MARKETING
in charge
OPERATING
IN CHARGE
LABOUR
SUPERVISOR
STAFF
MEMBERS

7. 7
Bushra Rahman Badhon is the marketing officer would brainstorm ideas from
how to promote our restaurant, advertise it and do all the marketing plans
strategies and decisions. She would also look after the customers preference and
demand of our food and what our customers requirements and also their
recommendation.
❖ Staff Plan
Designation No.of stuffs Monthly salary in
taka
Total in annual
taka
Manager 1 40000 480000
Operating in
charge
1 40000 480000
Marketing in
charge
1 40000 480000
Accounts 1 40000 480000
Cashier 1 10000 120000
Security Guard 3 5000 180000
Waiter 5 8500 510000
Chefs 2 20000 480000
Cleaning man 1 6500 78000
Boat man 2 5000 120000
Singer (3days a
week)
1 7000 84000
Photographer(
3days a week)
1 10000 120000
Total 20 3,01,000 36,12,000
❖ We will hire a Legal Advisor for first year. The salary expenses for the Legal
120000 tk total in one year.
❖ We will also hire electrician when needed. The budget for electrician is
8000 tk in one year.

8. 8
Service Description (Section 4)
About Our Restaurant
We will be operating business where our concern is to let our customers
experience exotic taste of fish, which our restaurant itself will preserve fishes in
aquarium. Since, our start up business we will buy fishes from local fish firms or
make contract with them to purchase our fishes at regular intervals. As our
location is over water body of 5000 square meter, we have arrangements of our
private boats to cross the water figure from parking lot to our venue. Therefore,
our restaurant can be considered as only venture in Bangladesh where the venue
is located over the water surface and people can enjoy the seafood on the
floating restaurant.
Place
Our restaurant have been projected in a place, the location is the water body
of Balu Nodi, Purbachal, Dhaka- 1229. Approximately, 3km from 300 feet road.

9. 9
Food Description
MENU
Appetizers
♦Crawfish Fritters
♦Spinach & Artichoke Dip
♦Fried Gulf Coast Crab Claws
♦Big Hot Wings
♦House Smoked Salmon
♦Sausage and Cheese Plate
♦Chicken or Shrimp Nachos
♦Onion Rings
♦Mermaid Cheese Dip
♦Mermaid Cheese Dip
Salads ♦Nick's Smoked Chicken Toss
♦Mediterranean Pasta Salad
♦Side House Salad
♦Side Caesar Salad
Pizza &
Sandwiches
♦Four Cheese Pizza
♦Southwestern Chicken Pizza
♦Mermaid Club
♦The Burger
♦Shrimp Po Boy
♦Southwestern Smoked Chicken
Salad
♦Chicken Quesadilla
♦Fried Chicken Tender Basket
Entrees ♦Paneed Tilapia
♦Stuffed Catfish

10. 10
♦Grilled Redfish
♦Biloxi Shrimp Platter
♦Fried Thin Cut Simmon's Catfish
♦Pan Seared Salmon
♦Sesame Seed Crusted Tuna
♦Annie's Fried Chicken & Pasta
♦Chicken Piccata
♦Sautéed Shrimp
♦Shrimp & Grits
♦Cutlet
Desserts ♦Skillet Chocolate Chip Cookie
♦Homemade Bread Pudding
♦Caramel Custard
♦Vanilla Ice Cream
Children’s
Plates
♦Fried catfish strips w/fries or
chips
♦Fried shrimp w/fries or chips
♦Fried chicken strips w/fries or
chips
♦Child’s Annie’s chicken
♦Grilled cheese sandwich w/fries
or chips
♦Pasta w/tomato sauce
♦Pasta w/butter

11. 11
Restaurant Structure
♦T - Table
♦S - Boat Stand
♦SZ - Smoking Zone
N
E
S
W
Car Parking
50 Cars
Wash room
Kitchen
T T
Musi
c
Inventor
y
Live -
Aquariu
m
T
T
T
T
T
T
Photography
booth
S
SZ
High Way
Bridge
Bridge

12. 12
We will provide different and an unique taste cuisine of fish which will be chosen
by customers at live from the man-made aquarium as per their desire , in totally
different atmosphere in the lap of water body and also distant view of greenery.
There is an arrangement of car parking which can accommodate 50 cars.The
services we will provide:
• Live music program ( Friday- Saturday)
• Free Photography at photography booth (Friday – Saturday)
• Free wifi.
• Smoking zone.
Industry Analysis (SECTION 5)
The Global Fast Food Restaurants industry has managed to grow over the past
five years despite facing a volatile global economy and consumers' increasing
awareness of the health risks associated with a diet high in fat, salt and sugar.
Despite these obstacles, the industry has experienced steady and growing
demand from emerging economies. The industry's attempts to respond to
changes in consumer preferences have also supported revenue growth. Over the
five years to 2017, revenue is expected to grow at an annualized rate of 2.3% to
$602.8 billion, which includes a 2.7% increase in 2017.
Economic Environment
The economic environment consists of external factors in a business market and
the broader economy that can influence our business. Macroeconomic influences
are broad economic factors that either directly or indirectly affect the entire
economy and all of its participants, including our business. Microeconomic factors
influence how your business will make decisions. Microeconomic factors
influencing a business include
Demographic Environment
Bangladesh is one of the most thickly populated countries in the world. Having a
population of about 140.6 million and growing, within a total surface area of

13. 13
147,570 sq. km. The density of population is 97.9 per sq. km, which is one of the
highest in the world.
Technological Environment
The technological environment of Bangladesh is advancing everyday as the
government itself is playing a vital role in digitalizing Bangladesh.
Natural/Geographic Environment
Although Bangladesh is a very small country, it has enough potential to keep a
business in its geography.
Legal and Political Environment
To start a company in this industry in Bangladesh, companies need to fulfill some
of the criteria allotted to them by the government.
♦ Trade License: Legal paper works to start up the business.
♦ Business Profile: To approve loan from bank to start up the business.
♦ TIN Number: Obtaining a tin number from the tax authority.
♦ Vat license: Registrations with the customs.
Competitive Environment
In Dhaka, Bangladesh there is more than five hundred restaurants, we will face
tough completion with them, the only thing that will take us forward is our unique
idea of our restaurant.

14. 14
Marketing Plan (Section 6)
 Publicity
o We are offering live music every Thursday, Friday & Saturday.
o Photography every Thursday, Friday & Saturday .
o We will advertise our restaurant via TV media, radio media,
newspapers, magazines, internet etc.
o We have some sales promotion offers, such as discount for food
packages for the first three months 10% .
 Advertising
Advertising is any paid form of non-personal presentation and
promotion of ideas, goods, or services by an identified sponsor.
Informative advertising aims to create awareness and knowledge of
new products or new features of existing products. Our Restaurant
business is open a new venture, so we are decided to the Informative
advertising from four advertising objectives. Our advertising massage is
our food quality is better than other restaurants‟ food quality and we
are based on customer satisfy.
Advertising media: Media choosing is the most effective for “Lake
Restaurant” is to choose the advertising media, which are the advertising
outlets, including newspapers, television, direct mail, radio, magazines,
newsletters, brochures, telephone, internet, billboards and outdoor
displays.
1. Newspapers:
Newspaper advertising is flexibility, timelines, good local market
coverage, broad acceptance and high believability. Newspapers allow
us to reach audiences from small local communities to national
readerships in the millions. So newspaper is the best media for our
“Lake Restaurant”. The newspaper that will be used for “Lake
Restaurant” are Daily Prothom Alo, The Daily Star, the Daily Jugantor,

15. 15
Daily Naya Digonto, Daily Ajker Kagoj, Daily Janakantho, Daily Inqilab,
Bangladesh Observer, Daily Independent and Daily New Nation.
2. Television:
Television media is the most favorite and powerful advertising media
for any product. Television advertising is combines sight, sound, and
motion, appealing to the senses, high attention & high reach. Although
the Television Media is very expensive but if we calculate the reach of
the message, then the cost will be lower for per person. Lake
Restaurant will mainly broadcast its advertising within the cooking
programs, sponsor to the TV films, drama, sports programs, music
programs, news programs. “” Restaurant will use, Ntv, ATN Bangla, ETV,
RTV, Chanel I, and Boyshakhi TV Chanel.
3. Magazines:
Magazine has high geographic and demographic selectivity, credibility
and prestige, high-quality reproduction, long life, and good pass-along
relationship. In these cases the Lake Restaurant will use Magazines as
advertising media. 23
4. Outdoor:
Outdoor is the other advertising media for Lake Restaurant. Because
outdoor is flexibility, high repeat exposure, low cost, low competition.
In this advertising, we will use billboard & banner.
5. Internet:
Internet is the most important advertising media for Restaurant. We
have will be posting Facebook ads and Instagram ads online to promote
our restaurant.

16. 16
Market Segmentation
“Lake Restaurant” intends to provide to a wide group of people. We
want everyone to feel welcome and relaxed in a homely atmosphere
with a wide and varied menu. It is our goal to have "something for
everyone" every day on our menu. In looking at our market analysis, we
have defined the following groups as targeted segments.
Whole Community of Bangladesh: People from all over Bangladesh
living in Dhaka city, that are looking for an unique experience would try
“Lake Restaurant” for an different experience.
Happy Couples: “Lake Restaurant” will have an intimate, romantic,
sophisticated atmosphere that encourages people to bring dates and to
have couples arrive.
The Family: The perfect place for a family dinner. Families will come for
the accommodate menu and friendly service. The excellent value in
their meals will keep
Pricing strategy:
We will encourage impulse buying; therefore, it is important that we
maintain a flexible
1) Our pricing strategy will be based on competitive parity guidelines.
We will not exceed competitors' prices by more than 10%, and if a
customer sees a price elsewhere for less, we will give it to them for that
price.
2) Price says a lot about a product we offer young people so many
things better than fast food at lower price.

17. 17
Promotion strategy:
“Lake Restaurant” will implement a strong sales promotion strategy.
Advertising will be secondary.
1) Sales promotions and public relation strategies will work together to
inform customers of new products, to encourage an image of
community involvement for “Lake Restaurant”, and to limit
environmental impact.
2) Use the emotion of nationality
Distribution strategy:
The customers will buy our products directly from the store, in the
store. All telephone orders will be taken at the store through local
number. Mail orders will be processed at the main office in Dhaka
Sales Programs:
Sales programs will include sales awards for highest sales and customer
service awards for those employees who best exemplify “Lake
Restaurant” commitment to customers.

18. 18
Financing the Business (Section 7)
This business will we done in partnership business, we the four members will be
contributing the gain and loss of the business equally.
Estimated Source Of Fund Amount in (TK)
Partners Contribution 50,00,000 (Capital)
Bank Loan 50,00,000 (Debt)
Total Amount 1,0000,000
Start-up Requirement Cost (tk)
Legal Paperwork's 1,00,000
Office Equipment's & Stationaries 3,00,000
Uniforms 20,000
Kitchen Equipment's 4,00,000
Furniture 8,00,000
Decorations 2,00,000
Gas Cylinders (10) 12,000
Advertising 5,00,000
Generator 2,00,000
Solar Panel 5,00,000
Other Expenses 6,50,000
TOTAL START UP EXPENSES 36,82,000

19. 19
Projected Income Statement
Projected Cash Flow
*hypothetical
Items Year-1 Year -2 Year-3 Year-4 Year-5
1.Daily Sales 80000 90000 95000 100000 105000
2.Total Days 340 340 340 340 340
3.Total Revenue 27200000 30600000 32300000 34000000 35700000
4.Varible
Cost(30%of sales)
8160000 9180000 9690000 10200000 10710000
5.Fixed Cost 7944000 7944000 7944000 7944000 7944000
6.Depreciation 852000 852000 852000 852000 852000
7.EBIT{3-(4+5+6)} 10244000 12624000 13814000 15004000 16194000
8.Interest 600000 480000 360000 240000 120000
9.EBT(7-8) 9644000 12144000 13454000 14764000 16064000
10.Taxes(40%) 3857600 4857600 5381600 5905600 6425600
11.Net Income 5786400 7286400 8072400 8858400 9638400
Items Year-0 Year-1 Year-2 Year-3 Year-4 Year-5
1.Net income - 5786400 7286400 8072400 8858400 9638400
2.Depriciation - 852000 852000 852000 852000 852000
3.Operating cash
flow(1+2)
6638400 8138400 8924400 9710400 10490400
4.salvage
value(after
tax)
- - - - - 6000000
5.Initial investment (4260000) - - - - -
6. Net Working
capital
(5740000) - - - - -
7.Total Initial
investment (5+6)
(10000000) - - - - -
8.Total cash flow (10000000) 6638400 8138400 8138400 9710400 16490400

20. 20
Conclusion (Section 8)
Lake Restaurant will be completely unique an restaurant of Bangladesh. We have
focused on our menus with and different touch . The menu will be developed and
promote the menu every six months, but it is promised to keep 'the favorite.‟
Prices will be competitive with other upscale in the area. The main purpose of
“Lake
Restaurant” is to have a unique experience in food . However, it is the strategy of
“Lake Restaurant” to give a perception of higher value than its competitors, through
its food and services. Most important matter of “Lake Restaurant” is the financial
success and it will be achieved by offering high-quality services and delicious
food. It has been created financial projections based on the experience and
knowledge of the area and hope to do so.

21. 21
Referencing (Section 9)
https://www.youtube.com/watch?v=gLOgTyMtk6c
http://www.doingbusiness.org/data/exploreeconomies/dhaka/starting-a-business
http://www.imagies.google.com
http://futurestartup.com/2012/05/05/trade-license-in-bangladesh/
www.dhakasouthcity.gov.bd/form/index.html
https://en.wikipedia.org/wiki/Economy_of_Bangladesh