It's about Motivation, Model of Motivation and a role of communication in Motivation.

1. MOTIVATION
AND
COMMUNICATION
Presented by :
JAGANNATH PADHY

2. AGENDA
 What is Motivation?
 Model of Motivation
 Needs Satisfaction / Classification
 Example : Maslow’s Hierarchy of Needs
 Rewards: intrinsic or extrinsic rewards
 Communication & Motivation
 Communication & intrinsic / extrinsic motivation
 Conclusion

3. DEFINING MOTIVATION
Motivation
The processes that account for an
individual’s intensity, direction
and persistence of effort toward
attaining a goal.
Direction Intensity
Key points:
 Intensity: how hard a person tries Persistence
 Direction: toward beneficial goal
 Persistence: how long a person
tries
MOTIVATION

4. A SIMPLE MODEL OF
MOTIVATION
NEEDS- BEHAVIOR- REWARDS-
Creates desire to fulfill needs Results in actions Satisfy needs;
(food, friendship, recognition, to fulfill needs. intrinsic or extrinsic
achievement). rewards.
FEEDBACK-Reward informs person whether behavior was
appropriate and should be used again.

5. Need Satisfaction
 Needs: physical or psychological requirements, must
be met to ensure survival and well being.
 Unmet needs motivate people
 Three approaches: (1) Maslow’s Hierarchy of Needs
(2) Alderfer’s ERG Theory (3) McClelland’s Learned
Needs Theory

6. Needs Classification
Maslow’s Alderfer’s McClelland’s
Hierarchy ERG Learned Needs
Higher- Self-Actualization Growth Power
Order Esteem Relatedness Achievement
Needs Belongingness Affiliation
Lower- Safety Existence
Order Physiological
Needs

7. MASLOW’S HIERARCHY OF NEEDS
NEEDS
General Examples Organizational Examples
Self-
Challenging job
Achievement actualization
Job title
Status Esteem
Friends at work
Friendship Belongingness
Pension
Stability Security
Base salary
Food Physiology

8. REWARDS- Satisfy needs;
intrinsic or extrinsic rewards.
Extrinsic Rewards • Good benefits, Health
– tangible and visible to others insurance, Job security
– given contingent on performance • Vacation time
Intrinsic Rewards • Interesting work, Learning
– natural rewards new skills, Independent
– associated with performing the task work situations
– for its own sake

9. COMMUNICATION &
MOTIVATION
 All communications, intentional or
unintentional, have some effect.
 The purpose could be to generate action,
inform, create understanding or communicate a
certain idea/point etc.
 Communication role enactment reflects
motivational patterns
 No pattern is best!
 Motivation managers must be flexible!

10. COMMUNICATION &
MOTIVATION

11. COMMUNICATION &
INTRINSIC / EXTRINSIC
MOTIVATION
 Intrinsically motivated people view organisations
as more “open” than extrinsically motivated
people
 Extrinsic people prefer specified rule-governed
communication role behaviors. Authoritarian
styles of management work well with
extrinsically motivated workers

12. COMMUNICATION AND
MOTIVATIONAL STYLES

13. CONCLUSION
In today’s world, Successful leaders know what they
want, have a clear path to achieving it, and are “driven”
by intrinsic rewards.
Whether it’s Maslows need for self-actualization,
Alderfer’s growth needs, or McClelland’s need for power,
leaders are driven by a need for success and
achievement.

14. VIDEO CLIPS -
MOTIVATION
 The Power of Words - bit.ly/QNxW0H
 Lost Generation - bit.ly/od3Q
 The Rules for Success - bit.ly/ixsSe0