Media Coursework

1. Distribution

2. Who Distributes Social
Realism films?
• Artificial Eye – Last Resort, Fishtank, The Son, The Child
• 20th Century Fox Film Corporation – Nil By Mouth
• Verve Pictures – Red Road, The Arbor, Bullet Boy
• Optimum Releasing – This is England, Blind Shaft, Tyrannosaur
• Icon – Sweet Sixteen, Looking for Eric, Precious, Ae Fond Kiss
• Pathe Distribution – Adulthood, Outlaw, Ratcatcher
• Vertigo – London to Brighton, Shotgun Stories
• Dogwoof Pictures – Man Push Cart

3. Dogwoof
are a very
niche
company
that most
create films
that go
straight to
DVD this is
shown by
the heavy
emphasis
on actually
ordering the
film on
DVD, they
also have a
section on
iTunes
where you
can buy
there films
products to
try to get a
wider
spread
audience.
Dogwoof
The Distributors name, Dogwoof isn’t a very well known Distributor
so they are more likely to make niche films for a select
audience, these films tend not to have a heavy impact in cinema.
The outline is also very minimalistic meaning that it isn’t
packed with stuff that isn’t needed also this shows that its not
trying to grab your attention and trying to attract you, it’s try to
get a certain audience to like it.
The
slideshow
shows that
they are
targeting a
very small
audience
because of
the way it
isn’t
provocative
and is set
there for a
very specific
audience
who know
what they’re
looking for.

4. Verve has a
bit more of a
mainstream
feel but is
still niche, it
has a small
bit to attract
you using a
Christmas
banner with
a promise of
a
discount, thi
s shows it’s
trying to get
a broader
audience
then it
already has
because of
the
attraction to
a reduced
cost offer.
Verve Pictures
They have the news about they’re films, and some of the
awards they’re winning but they aren’t mainstream award
ceremony’s they are like, BIFA, Which celebrate
independently funded Film directors.
This is focused on DVD sales more then Cinema sales, this
is shown because it lets you pre-order it on DVD, this
wouldn’t happen if it had gone to the cinema because you
can see it in the cinema before DVD but the fact you can
pre-order it means you can’t see it in cinema.
The black
white space
shows it’s a
niche
website
because it
not attract
and it
doesn’t
jump out at
you
meaning it
has a
specific
purpose
and it is for
a specific
audience, t
hat know
what they
are
searching
for and why
they’re
there.

5. The blue
backround
with sparkles
is very
interesting
and eye
catching
meaning its
trying to
attract
you, this is
the property
of a more
mainstream
distributor, th
ey are trying
to get you to
notice the
page and
recognise it
as a well
known film
distributor.
Vertigo Films //
They have a
slideshow with
news about
They have a Red logo on a blue backround making it
films and also
stand out more then it would do on a bright backround
films about well
it also makes the website much more appealing to
known things
look at and red connotes danger this will make you
like a film called
want to stay and look at it for longer.
‘Hawking’ its
about stephen
hawkings a well
known
theoretical
physicist, this is
going to get
attention
because he is a
well known
figure in the
world of science
and he would
also gather
Feature length films, they are mainstream films that
attention
will go to cinema and most of the mainstream
because of his
audiences will see, they show them to get some titles illness.
that they may know by the Distributor to get there
demographic interested in what they have to offer.

6. What does the style of the promotion and publicity tell
you about the kinds of audiences these distributors are
trying to reach?
The films they put out aren’t going to a
mainstream audience and are specifically
directed to a certain demographic. This is shown
by the tactical advertising, they put it were the
target demographic is likely to go. They do this
in order to attract the maximum amount of
viewers with the lowest cost. This also
maximises the efficiency while gaining the most
profit.

7. Where do they advertise and what does
this tell us about who they see as their
audience?
They would only advertise to the audience they are
going to attract, so in order to advertise a chick flick
to a female audience, they would put it in a girly
magazine or on a channel that plays show like, sex
in the city or real housewives of Atlanta. They also
would market somewhere that wasn’t appropriate
like a horror trailer on a children's T.V channel or
advertise a thriller at an elderly home. It tells us
who they are advertising to and what the type of
movie would be.

8. What format is the advertising? What is the
Register/Lexis/Syntax? And what does this tell us about the
intended audience?
The advertising would be completely different
depending on where it is and the audience it’s
based on. A chick flick would be easily shown on a
girly magazine and gain lots of attention from the
target audience and be easy to notice. Whereas an
A5 in a children’s magazine wouldn’t attract
attention because they are more likely to just skim
over it and not read it properly, but if you put it in
a magazine more suited to adults that would mean
they might read it properly and not just skim over
it.

9. Exhibition & Consumption

10. Arnolfini,Bristol
The Arnolfini is a centre for contemporary arts it
has a small independent cinema in it that plays
social realism films. It is an independent cinema
because of the fact, its not wholly a cinema
because it only has a small section given to
cinema instead of being a multiplex that is
dominated by Cinema.
As seen the website is very bland and
tells you about a range of different
activities but does not specify one, it
doesn’t show film at all this is why it is an
independent cinema .

11. Cornerhouse, Manchester
This is also a Centre for Contemporary arts, the building has 3 art galleries, 3
cinemas, a Bookshop, a Bar and a Café. This means it is primarily suited to
viewing art as an oppose to showing films but this type of establishment would
show social realism films instead of blockbusters, because the audience there
would be sophisticated enough to grasp the concepts of social realism and
understand the themes and issues that get addressed during social realism
pieces. They also have a french films about lesbians which is very niche
meaning it has a small audience which is likely to be the same intellectual
people who go to this cinema often.
The website is quite bland and
instead of a clear focus on films it
also focuses on music and art
meaning that it is not a big cinema
and it then comes to be an
independent cinema. It doesn’t want
to attract you it wants you to look
through and get interested on your
own accord.

12. City Screen, York
This cinema is a mix between a mainstream and a niche cinema because they
have a mix of Hollywood films and independent films. It is also wanting to
attract the more intelligent people in the mainstream audience by putting, the
latest news of more mainstream Titles like Doctor Who and The Hobbit as well
as less known films like Philomena. This shows that they are targeting the
smarter strands of the mainstream audience. There is also a brighter array of
colour which would also draw the more mainstream audience in, they also
have, a link to twitter and Facebook making it more recognizable to the
mainstream audience.
News about mainstream
titles to attract the more
mainstream audience.
It isn’t as
bland to the
mainstream
audience with
some titles
they can
recognize, to
attract more of
an audience.

13. Film Rental Site - LoveFilm
They have a 30 day free trial to get people
interested and because of this it will attract people
looking for free films.
Well known
Branding, Usi
ng red and
black for
passion and
danger. Also
got amazon
another well
known brand
that would
attract a
more
mainstream
audience.
They have film categories that not only appeal to
the mainstream audience but they also appeal to
niche audiences that are looking specifically for a
certain type of film.
They are
promoting
another way
to get to
there website
through a
widespread
games
console
meaning they
want to
appeal to the
masses.
Well known films attracting a
more mainstream audience, well
known actors, well known titles to
attract the mainstream audiences.

14. Picture of a Spanish
person, she is a very
Well dressed in period
clothes suggesting it’s
a film set in an older
time with a high class
characters.
Use of Black, Blue
and Grey to attract
intelligent people.
Madeinusa is the name of the film and also the
name of the girl in the photo, it was made in spain
and based in peru, this shows it is a foreign film
and is very niche.
Black and white films are uncommon and are probably
older or made by an independent film company. This
means it isn’t very mainstream.
Lots of blank white space, this shows
its more niche because it doesn’t try
to grab your attention, it’s for a small
audience who will find it when they go
there and are specifically looking for
these sort of films.

15. Film Databases - IMDB
People who want to see Social Realism Films are
people who are more educated and a more serious
film audience, but there are exceptions to the rule,
like This is England and Fishtank who are casting it
to wider areas of viewers but they still aren’t
particularly mainstream. People share there
thoughts and feeling on the film in reviews where
they put what they thought of the film and they
also put what was good, bad and could be
improved and what they done wrong.